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Similar to Pay-As-You-Throw Workshop
Similar to Pay-As-You-Throw Workshop (20)
Pay-As-You-Throw Workshop
- 2. Agenda
1
Discussion
of
Best
PracHces
2
Copyright
©
2013
WasteZero
Breakout
Sessions:
Program
Design
Analysis
2
- 3. Best
PracHces
for
Pay-‐As-‐You-‐Throw
WasteZero
can
provide
a
range
of
program
services
and
community
support
to
help
municipal
leaders
with
their
waste
reducHon
program,
both
during
the
program’s
launch
and
on
an
ongoing
basis.
WasteZero
Trash
Metering™
Program
Management
Provides
the
municipality
with
a
main
point
of
contact
from
WasteZero
Program
Services
Custom
Bags
and
Packaging
Manufactures
highest
quality,
drawstring
bags
with
custom
imprin=ng
and
packaging
Retail
Store
DistribuHon™
Stocks
municipal
bags
in
local
retail
stores
for
convenient
residen=al
purchase
AccounHng
and
Financial
ReporHng
Provides
logis=cs
and
full
accoun=ng
to
manage
the
inventory
of
bags
Copyright
©
2013
WasteZero
Community
Support
Program
Website
Provides
cri=cal,
program-‐related
informa=on
to
residents
Toll-‐Free
Number
Supplements
the
website,
par=cularly
for
residents
without
Internet
access
Launch
Announcements
Informs
residents
of
the
program’s
launch
and
provides
vital
informa=on
EducaHonal
Materials
Explains
the
program
and
provides
recycling
and
waste
reduc=on
=ps
Media
Briefing
Package
Prepares
officials
to
communicate
effec=vely
and
consistently
with
media
Progress
Reports
and
Case
Studies
Helps
officials
communicate
and
celebrate
the
program’s
successes
3
- 4. Custom
Bags
and
Packaging
Custom
Bags
WasteZero
will
produce
bags
made
of
recycled
content,
which
can
be
customized
in
many
ways,
including:
! External
color
! The
municipality’s
approved
seal,
logo,
or
art
! Prin=ng
(e.g.,
toll-‐free
phone
number,
website
informa=on)
! More
Custom
Packaging
WasteZero
will
supply
its
bags
in
custom
packaging,
including
plas=c
sleeves.
Packaging
may
contain
customized
program
informa=on
for
residents’
reference.
WasteZero
will
apply
for
and
manage
UPC
codes
as
well.
Copyright
©
2013
WasteZero
4
- 5. Retail
Store
DistribuHon
Retail
Store
DistribuHon™
Through
its
Retail
Store
Distribu=on
program,
WasteZero
will:
! Warehouse
enough
trash
bags
to
support
the
program
! Monitor
and
control
bag
inventory
! Provide
logis=cs
and
A/R
collec=ons
! Act
as
the
municipality’s
sales
representa=ve,
selling
bags
to
retailers
who
— Wish
to
stock
the
product
on
their
store
shelves
— Comply
with
the
applicable
WasteZero
policies
and
procedures
— Maintain
their
accounts
in
good
standing
Copyright
©
2013
WasteZero
5
- 6. AccounHng
and
Financial
ReporHng
AccounHng
and
Financial
ReporHng
WasteZero
will
track
and
manage
its
inventory
of
trash
bags
for
the
program
in
the
following
ways:
! Invoice
retailers
for
each
delivery
! Address,
and
if
necessary,
suspend
delinquent
accounts
! Provide
full
accoun=ng
of
program
revenue,
along
with
the
payments
to
WasteZero
and
the
municipality—every
month
Copyright
©
2013
WasteZero
6
- 7. Program
Management
At
the
program’s
outset,
WasteZero
will
assign
a
representaHve
to
serve
as
the
program’s
manager
who
will
act
as
the
community’s
main
point
of
contact
and
assist
in
a
number
of
important
ways.
Program
Manager
Services
! Answering
program-‐related
ques=ons
and
ac=ng
as
the
community’s
primary
point
of
contact
! Suppor=ng
all
aspects
of
the
program’s
services
and
supplies
! Ensuring
=mely
delivery
of
all
services
and
supplies
Copyright
©
2013
WasteZero
7
- 8. Website
A
customized
website
provides
key
informaHon
to
residents
and
is
part
of
each
WasteZero
Trash
Metering™
program.
WasteZero
uses
its
customizable
template
to
develop
the
site
and
takes
care
of
hosHng
and
updates.
Program
Website
Default
Content
! Municipality
name
and
seal
! Municipality
contact
informa=on
! Program
toll-‐free
number
! Program
overview
and
benefits
! Bag
prices
and
sizes
! Retail
loca=ons
! Basic
FAQs
www.wastezero.com/yourcityname-‐state
Custom
Content
! Custom
FAQs
! Recycling
and
trash
collec=on
guidelines
! Addi=onal
informa=on
on
municipal
trash/recycling
services
Copyright
©
2013
WasteZero
8
- 9. Toll-‐Free
Number
WasteZero
provides
a
program-‐specific
toll-‐free
telephone
number,
offering
criHcal
informaHon
to
residents,
parHcularly
those
who
may
not
have
easy
access
to
the
Internet.
Toll-‐Free
Number
! Operates
24
hours
per
day,
7
days
per
week
1-‐855-‐123-‐4567
! Provides
self-‐service,
pre-‐recorded
informa=on
briefs
on
topics
that
include
— Where
to
buy
bags
— Bag
sizes
and
cost
— Website
address
— Other
program
informa=on
as
specified
by
the
municipality
Press 1 to learn what items
you may recycle at the curb.
Press 2 to learn which retailers
sell official trash bags.
Press 3 to speak to a customer
representative.
Copyright
©
2013
WasteZero
Live
sample:
888-‐329-‐8550
9
- 10. EducaHonal
Materials
A
library
of
community
educaHon
materials
helps
residents
beber
understand
their
waste
reducHon
program,
as
well
as
become
more
effecHve
at
reducing,
reusing,
and
recycling.
EducaHonal
Materials
! Wrieen
in
a
friendly,
easily
accessible
tone
! Customized
with
the
municipality’s
name
and
municipal
seal
! Made
available
to
the
municipality
in
electronic
format
for
easy
prin=ng
! Can
be
posted
to
the
program’s
website
! Covers
a
range
of
useful
topics
! Helpful
for
— Residents
— School
groups
— Community
organiza=ons
— Environmental
organiza=ons
Copyright
©
2013
WasteZero
10
- 11. Launch
Announcements
WasteZero
provides
materials
to
help
municipal
leaders
announce
the
program’s
launch
to
residents.
These
materials
are
developed
using
WasteZero’s
template
and
are
customized
with
the
community’s
name
and
seal.
Launch
Announcement
Postcard
! Announces
the
program’s
start
date
! Outlines
the
program’s
benefits
! Provides
cri=cal
contact
informa=on,
such
as
the
program’s
toll-‐free
number
and
Web
address
! WasteZero
provides
prin=ng
(color
on
front,
black
and
white
on
back)
! Municipality
handles
postage
and
mailing
Copyright
©
2013
WasteZero
Launch
Announcement
Flyer
! Provides
the
same
informa=on
as
the
post
card,
but
adds
key
retail
store
loca=ons
! WasteZero
provides
an
electronic
file
to
the
community
for
prin=ng
11
- 12. Media
Briefing
Package
For
municipal
leaders,
providing
clear
and
consistent
messaging
to
the
media
regarding
the
program’s
benefits
and
logisHcs
is
important.
WasteZero
offers
a
media
briefing
package
to
help
leaders
do
this
effecHvely.
Briefing
Package
Components
Talking
Points
! Program
talking
points
for
municipal
leaders
and
officials,
covering
— The
value
and
benefits
of
the
program
— Key
logis=cal
issues
— Frequently
asked
ques=ons
(FAQs)
with
clear,
concise
answers
Press
Releases
! Press
releases
designed
to
— Outline
the
programs
launch
— Address
and
reinforce
key
messages
In
addi6on,
the
WasteZero
public
rela6ons
team
can
assist
municipal
leaders
in
speaking
with
the
media
if
needed.
WasteZero
will
only
speak
to
the
media
during
a
program
launch
with
the
municipality’s
knowledge
and
approval,
and
only
aDer
a
message
planning
session
has
been
conducted.
Copyright
©
2013
WasteZero
12
- 13. Progress
Reports
and
Case
Studies
As
the
program
generates
significant
and
posiHve
results,
WasteZero
can
help
municipal
leaders
communicate
that
to
the
media
and
to
residents.
Progress
Reports
and
Case
Studies
! Regular
repor=ng
to
the
municipality
regarding
program
results
(requires
the
municipality
to
share
some
ongoing
data
with
WasteZero)
! No=fica=on
when
key
milestones
are
achieved
! Press
releases
outlining
the
achievement
of
key
milestones
— For
the
municipality
to
release
— For
WasteZero
to
release,
as
well,
with
municipal
approval
With New Waste Reduction Program
! Development
of
a
case
study
highligh=ng
the
program’s
success
WasteZero
and
municipal
leaders
will
agree
on
a
repor6ng
frequency,
meaningful
milestones,
and
the
level
of
ongoing
support
required.
Copyright
©
2013
WasteZero
13
- 14. More
in
Return™
More
in
Return™
As
an
op=onal
part
of
a
WasteZero
Trash
Metering™
program,
More
in
Return™
provides
a
way
to
return
a
por=on
of
the
program
bag
revenue
to
residents,
thereby
enhancing
public
approval
and
keeping
residents’
costs
low.
! The
municipality
decides
what
percentage
of
the
net
bag
revenue
to
allocate
back
to
residents.
! Eligible
households
receive
rebates,
in
the
form
of
a
prepaid
debit
card,
on
a
schedule
to
be
determined
by
the
municipality.
! Bag
revenue
will
be
escrowed
in
such
a
way
as
to
prevent
any
party
from
withdrawing
money
in
a
manner
inconsistent
with
the
purpose
of
the
More
In
Return™
program.
Copyright
©
2013
WasteZero
14
- 15. Best
PracHces
for
ImplementaHon
The
most
successful
pay-‐as-‐you-‐throw
programs
are
those
that
are
implemented
with
the
understanding
that
the
municipality
is
conducHng
smart
change
management.
Resident
Engagement
Sound
Program
Design
• Proac=ve
outreach
• Educa=on
campaigns
• Based
on
current
and
desired
infrastructure
and
technology
• Easy
to
understand
and
adopt
Appropriate
Pricing
Model
• Understanding
star=ng
point
Ø General
Fund,
Enterprise
Fund
or
blend?
Ø Visible
or
hidden
fee?
• True
costs
vs.
required
revenues
• Residen=al
impact
PosiHve
Feedback
Loop
ImplementaHon
• Dedica=ng
effort
to
the
few
weeks
before
and
immediately
aler
program
commencement
• Media
and
community
outreach
at
milestone
points,
heralding
success
of
program
In
the
aggregate,
planning
thoughFully
for
pay-‐as-‐you-‐throw
is
itself
a
best
management
prac6ce.
Copyright
©
2013
WasteZero
15
- 16. Program
Design
We
recommend
several
steps
in
the
program
design
process:
1
Preliminary
Financial
Es=mates
2
Mul=-‐Year
Financial
Projec=ons
3
Poten=al
Opera=onal
Savings
4
Stakeholder
Engagement
&
Poli=cal
Approval
Copyright
©
2013
WasteZero
16
- 19. Preliminary
Financial
EsHmates
Change
in
Amount
of
Waste
and
Recycling
Retail
Pricing
of
PAYT
Bags
Number
of
PAYT
Bags
Used
Overall
Financial
Impact
Copyright
©
2013
WasteZero
19
- 21. MulH-‐Year
Financial
ProjecHons
Program
Design
ConsideraHons
WasteZero
Trash
Metering™
programs
can
be
customized
in
several
key
ways,
including
those
below.
WasteZero
collaborates
with
municipaliHes
to
design
a
program
that
best
meets
the
unique
needs
and
objecHves
of
the
city.
•
Par=cipa=on
Requirements
– Would
small
businesses
with
city
trash
collec=on
be
required
to
par=cipate?
– Would
mul=-‐family
dwellings
be
included
in
the
program?
•
Bag
Sizes
– To
what
extent
would
the
city
benefit
from
including
an
8-‐gallon
“senior”
bag?
•
Bag
Pricing
– What
solid
waste
revenue
goals
does
the
city
have?
– How
should
revenue
be
balanced
between
flat
fees
and
bag
sales?
Illustrative
Waste
Zero
Trash
Metering™
Preliminary
Scenarios
• ConservaHve:
30%
waste
reduc=on
• Moderate:
38%
waste
reduc=on
• Aggressive:
46%
waste
reduc=on
We
then
model
a
range
of
preliminary
scenarios
to
show
expected
program
outcomes,
which
may
change
slightly
depending
on
how
the
program
is
ul8mately
structured.
Copyright
©
2013
WasteZero
21
- 22. MulH-‐Year
Financial
ProjecHons
Projected
Disposal
Impact
By
factoring
in
populaHon
growth
forecasts,
contractual
changes
in
disposal
costs,
and
complimentary
iniHaHves
(e.g.,
organics
programs),
we
can
then
refine
the
preliminary
esHmates
into
a
mulH-‐year
projecHon.
Illustrative
30,000
25,000
Disposal
Savings
$1,000,000
24,215
22,565
23,758
Status
Quo
Scenario
20,000
15,000
10,000
Expected
Total
=
75,000
tons
diverted
5,000
WasteZero
Trash
12,823
Metering™
Disposal
Savings
Annual
Tons
of
MSW
Disposed
Projected
MSW
Disposed
Expected
Total
=
$4.1M
Saved
$800,000
(+/-‐
$1.0M)
$600,000
$400,000
$200,000
(+/-‐
20,000
tons)
0
$-‐
10
12
14
16
18
20
22
Conserva=ve
(30%)
Moderate
(38%)
Aggressive
(46%)
Copyright
©
2013
WasteZero
Fiscal
Year
14
15
16
17
18
19
20
21
22
23
Aggressive
(46%)
Moderate
(38%)
Conserva=ve
(30%)
Fiscal
Year
22
- 23. PotenHal
OperaHonal
Savings
Reducing
the
amount
of
solid
waste
disposed
allows
municipal
haulers
to
complete
their
collecHon
routes
more
quickly,
freeing
them
up
to
respond
to
other
issues.
! Bag-‐based
PAYT
provides
communi=es
with
municipal-‐operated
collec=on
addi=onal
benefits.
— Short-‐Term
• Increased
poli=cal
value
and
resident
sa=sfac=on
by
more
quickly
responding
to
complaints
and
needs
• Reduced
fuel
costs
with
shorter
trips
— Long-‐Term:
If
the
municipality
decides
to
restructure
its
DPW
opera=ons,
addi=onal
benefits
may
be
realized:
• Reduced
maintenance
costs
to
run
its
solid
waste
collec=on
fleet
• Lowered
capital
expenditures
for
new
equipment
purchases
Case
Study
—
NaHck,
MA1
PROGRAM
OVERVIEW
Residents
pay
$1.75
for
a
33-‐gallon
bag
and
$1.00
for
a
15-‐gallon
bag.
Recycling
is
free.
WASTE
REDUCTION
• Solid
waste
down
30%
from
9,811
to
6,830
tons
• Recycling
up
15%
from
2,938
to
3,383
tons
OPERATIONAL
BENEFITS
• The
town
reduced
collec=on
routes
by
one
day
per
week,
enabling
bulky
waste
to
be
collected
on
designated
days
without
requiring
over=me.
• DPW
personnel
were
able
to
more
quickly
respond
to
complaints,
fill
pot
holes,
trim
branches,
etc.
“[The
DPW
was]
able
to
go
down
to
four
day
routes
once
the
Pay-‐As-‐You-‐Throw
went
through,
and
they
can
now
use
Mondays
just
for
bulky
waste.”
–Terry
Miller,
chairman
of
Na=ck’s
Recycling
Study
&
Advisory
Commieee
1Murphy,
Ian.
B.,
“The
payoff
of
pay-‐as-‐you-‐throw.”
MetroWest
Daily
News.
March
4,
2011.
Copyright
©
2013
WasteZero
23
- 24. PAYT
Breakout
StaHons
For
the
rest
of
the
arernoon,
we’re
happy
to
answer
any
quesHons.
Everyone
can
freely
rotate
through
several
breakout
staHons
related
to
the
design
and
implementaHon
of
PAYT
programs.
1
Preliminary
Financial
Es=mates
2
Mul=-‐Year
Financial
Projec=ons
3
Poten=al
Opera=onal
Savings
4
Stakeholder
Engagement
&
Poli=cal
Approval
Copyright
©
2013
WasteZero
24
