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Creative Brief
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  • 1. Creative brief Team_Xbox Luvena Fischer Tugi Aldvarjavhlan David Sinclair
  • 2. ObjectiveTo convince people XBOX is the single best video gamingconsole to purchase, that contributes top of the line graphicaland interactivity to its’ consumers.
  • 3. Target AudienceThis campaign will be aimed primarily to individuals 13-35 inage and gamer fanatics worldwide.
  • 4. Whats the single most important thing to say?XBOX will provide you with the newest technology in the gamingconsole which will offer you “the graphics” experience and onhands entertainment with connection to your gaming friends.
  • 5. Rational/Emotional Reasoning Purchase of a new XBOX - Consumers weigh facts, -Consumers want to feel High High reviews and prices to this is the best gaming their overall decision experience InvolvementInvolvement Emotional Rational Low Low
  • 6. You can connect and play top rated games with all your friendsBacked by numerous positive gamer reviews- This, out of all three systems out now (360, PS3, Wii) is the best one. First, you really get what you pay for, second, whybuy a PS3 when the Blu-Ray format isnt doing so great, and third, the Wii has graphics comparible to the Gamecubes.24hr customer support line100% fun guaranteed
  • 7. The “feel”The sooner you purchase XBOX, the sooner you can get startedon the FUN with your friends!You dont have to wait and end up being a follower, instead youcan be the TRENDER.
  • 8. Creative developmentUser Quote:“Eat, play, sleep”Insight:Players want to feel connected with their gaming experience,having hands on interactions with friends from anywhere aroundthe world is of the highest priority.