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Capstone meeting recap   jan 30
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Capstone meeting recap jan 30

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    Capstone meeting recap   jan 30 Capstone meeting recap jan 30 Document Transcript

    • January 30, 2011<br />Attendance<br />
      • All Present
      Updates:<br />
      • Key Initiatives
      • Architects & Designers
      • Have contacts
      • Will be reaching out this week
      • Plumbers & Contractors
      • Research almost complete
      • Will Try to find a contact
      • Trade Customers at Counter Level
      • Made 2 visits to date
      • Talked with store professionals
      • Rescoped to a SWOT analysis only
      • Not a lot of information to be gathered
      • Costco
      • Continue to research sales figures
      • Rescopted to a SWOT analysis only
      • Marketing Mix
      • Website Structure in progress
      • Trade Show Matrix almost completed
      • Non-profit partnership and Marketing in progress
      • Social Media
      • End User information has been gathered
      • Need to compile matrix
      • Materials Identified for Research Analysis
      • At the beginning of this piece
      Revision to Project Scope:<br />
      • Marketing Mix (Pieces to be Covered)
      • Website Structure
      • Trade Show Matrix
      • Non-Profit Partnerships/How they market it
      • Social Media (Expanded Areas)
      • Research analysis on Social Media
      • Professionals
      • Plumbers/Contractors
      • Architects/Designers
      • Tradeshows
      • What sights are they using
      • Conversations they are involved in
      • Corporate Level
      • Any Industry
      • What Sights are they on
      • How are they using Social Media
      • Key Initiatives
      • Architects & Designers
      • Plumbers & Contractors
      • Trade Customers at Counter Level
      • Reduced to a SWOT Analysis only
      • Costco
      • Reduced to a SWOT Analysis only
      Reassignments:<br />
      • Alex – Finish scaled down Marketing Mix
      • Add Social Media Professionals - Tradeshows
      • Kimberly – Finish Trade Customers & Architects & Designers
      • Add Social Media Professionals – Architects & Designers
      • Andrew – Finish Plumbers & Contractors & Costco
      • Add Social Media Professionals – Plumbers & Contractors
      • Jeff – No longer will handle Marketing Mix
      • Replaced with Social Media – Corporate Level
      • Dominick – Social Media
      • Specifically handling research analysis of Social Media
      • Summarizing information from the end user aspect
      • Irina – Social Media
      • Specifically handling research analysis of Social Media
      • Summarizing information from the end user aspect
      Next Steps<br />
      • Revise Project Scope (Kimberly)
      • Preliminary by Friday 2/4/11
      • Revised Add’l Research Completed – 2/11/11
      • Additional Research around new assignments (All)
      • Overlapping Areas
      • Trade Shows – Marketing Mix and Key Initiatives
      • Key Initiatives with Social Media
      • Coordinate b/w members
      Next Meeting<br />
      • Wednesday, February 2nd
      • Irina out of town on business
      • Kimberly – potentially late due to month end close
      • Weekend of February 5th & 6th
      • May meet Saturday or Sunday (TBD Wednesday)
      • Based on assignment for Dr. T’s assignment
      January 19, 2011<br />Presentation<br />Background<br />Purpose of Project<br />How we are accomplishing the objective of the project<br />Show the findings so far<br />Next steps<br />Presentation will be 30 minutes<br />January 15, 2011<br />Attendance<br />
      • Kimberly
      • Irina
      • Dominick
      • Jeff
      • Alex
      • Andrew is on vacation
      Misc Information<br />
      • Meeting with Angela on Thursday, 6:30 at school
      • Invited Ruben – follow up email by Kimberly
      • Mid Project Presentation
      • February 2011
      • Outline of what is required
      Marketing<br />
      • Focus this week.
      • Visiting stores.
      • Need to get login from Angela on Trade Associations sties – Jeff sent request
      Social Media<br />
      • Identified Social Links
      • In process of narrowing down list
      • Communication with specific competitors
      • Conversation
      • How fast are they responding?
      • Do they maintain contact
      • What is the end result?
      • Doing this for 2 weeks, 5 companies per week
      • Website structure of competitors and main messages – being handling with Marketing
      • Online distributors
      Key Initiatives<br />
      • Visits this Friday
      • Online research at a dead end
      • Finish work on questions to ask
      • Need references for Architects and Designers
      January 9, 2011<br />Weekly Update Meeting<br />Attendance<br />
      • Andrew
      • Kimberly
      Outline<br />
      • Angela responded to my question on Architects & Designers: it was as I originally thought, the ones purchasing the products. No changes needed for my outline.
      Google Calendar<br />
      • https://www.google.com/accounts/Login
      • email: hahn_k@bellsouth.net
      • password: AdminMBA
      • Class schedule and capstone meetings will be kept
      Professional Websites for Plumbers & Contractors/Architects & Designers:<br />
      • Grohe
      • http://www.groheamerica.com/p/25_8176.html
      • KOHLER
      • http://kohlerpro.kohlerco.com/irj/portal/pro/
      • Hansgrohe:
      • http://www.hansgrohe-usa.com/us_en/131329.htm
      Trade Shows/Partners<br />
      • KOHLER
      • 2011 IBS: International Builders Show
      • ISH Frankfurt
      • Kitchen & Bath Industry Show
      • Grohe
      • imm Cologne
      • LivingKitchen
      • Hansgrohe Trade Partners
      NKBA- National Kitchen and Bath Association<br />DPHA- Decorative Plumbing and Hardware Association<br />WaterSense- Partnered program sponsorship with US Environmental Protection Agency<br />ASID- American Society of Interior Designers<br />AIA- American Institute of Architects<br />PHCC- Plumbing, Heating, Cooling Contractors Association<br />NARI- National Association of the Remodeling Industry<br />Follow Up Items<br />Andrew <br />Email Angela about Costco and log in information for their professional website<br />Kimberly<br />Gant Chart – waiting for Prof Teasley’s syllabus<br />Jeff<br />Set up follow up meeting with Angela<br />January 6, 2011<br />Outline Review with Ruben Boling<br />Follow Up Item<br />
      • Kimberly
      • Architects & Designers – which group, designer the product or purchasing the product
      • Andrew
      • Costco
      December 18, 2010 Meeting Recap<br />
      • First Step of Project – Outline
      • Need man hours and due dates
      • Detail – as needed
      • Include who will be handling each piece
      • Next Meeting – January 2nd
      • At the Starbucks across from the Avenues – 6PM
      • Review Outlines prior to meeting with Ruben
      • Present the outline to Ruben
      • January 4th or January 6th
      • Kimberly to follow up
      • Meeting with Angela at Hansgrohe
      • Tentative for Thursday January 13, 2011
      • Jeff to follow up
      • Will meet at School after work
      • Capstone Committee – Interim Presentation
      • Saturday February 12, 2011
      • For the Capstone Committee
      • Questions will be asked
      • Baseline for our progress/direction
      • Weekly Meetings
      • Every Sunday, starting January 9th
      • 3PM at School
      • Present update on project – summary
      • All need to be involved
      • Discuss problems/issues that have arisen
      • Meeting with Advisors
      • 5 meetings on Wednesday nights
      • Dates to be determined
      • 2 or 3 nights prior to February 12th presentation
      • Bi-Monthly Updates
      • Everyone needs to send to me
      • I will compile and forward to Ruben
      • First Update will be need January 16th, then every 2 weeks
      • Spring Break – March
      • Dates to be determined
      • Both class nights will be used to work on Capstone
      • At this point we should be compiling paper
      • Capstone Requirements – Final Presentation
      • All will need to present
      • Questions will be asked of all group members
      • Presentation will be in front of Dean, Capstone Committee & Hansgrohe
      • Angela Hoggan (Hansgrohe Representative) will use the information/present to president of Hansgrohe
      • Required to pass program
      • Meeting with Hansgrohe
      • See Jeff or myself if you still have questions
      • Find out about their competitors
      • Grohe and Kohler for Marketing Mix & Initiatives
      • Grohe & Kohler, plus other competitors for Social Media
      • American Standard, Peerless, Delta, etc
      • No analysis needed – need facts
      • All pieces will require a SWOT analysis
      • Angela is the sole contact for all pieces of our project
      • Run any questions by Jeff or myself prior to sending to her
      • Contact Information for Angela
      • Phone – 678 762 6932
      • Email – angela.hoggan@hansgrohe.com
      • Contact Information for Ruben Boling
      • Phone Numbers
      • 706 864 1614 – office
      • 770 365 4767 - cell
      • Email – rboling@northgeorgia.edu