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Capstone meeting recap jan 19

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Transcript

  • 1. January 30, 2011<br />Attendance<br />
    • All Present
    Revision to Project Scope:<br />
    • Marketing Mix (Pieces to be Covered)
    • 2. Website Structure
    • 3. Trade Show Matrix
    • 4. Non-Profit Partnerships/How they market it
    • 5. Social Media (Expanded Areas)
    • 6. Research analysis on Social Media
    • 7. Professionals
    • 8. Plumbers/Contractors
    • 9. Architects/Designers
    • 10. Tradeshows
    • 11. What sights are they using
    • 12. Conversations they are involved in
    • 13. Corporate Level
    • 14. Any Industry
    • 15. What Sights are they on
    • 16. How are they using Social Media
    • 17. Key Initiatives
    • 18. Architects & Designers
    • 19. Plumbers & Contractors
    • 20. Trade Customers at Counter Level
    • 21. Reduced to a SWOT Analysis only
    • 22. Costco
    • 23. Reduced to a SWOT Analysis only
    • 24.
    Reassignments:<br />
    • Alex – Finish scaled down Marketing Mix
    • 25. Add Social Media Professionals - Tradeshows
    • 26. Kimberly – Finish Trade Customers & Architects & Designers
    • 27. Add Social Media Professionals – Architects & Designers
    • 28. Andrew – Finish Plumbers & Contractors & Costco
    • 29. Add Social Media Professionals – Plumbers & Contractors
    • 30. Jeff – No longer will handle Marketing Mix
    • 31. Replaced with Social Media – Corporate Level
    • 32. Dominick – Social Media
    • 33. Specifically handling research analysis of Social Media
    • 34. Summarizing information from the end user aspect
    • 35. Irina – Social Media
    • 36. Specifically handling research analysis of Social Media
    • 37. Summarizing information from the end user aspect
    Next Steps<br />
    • Revise Project Scope (Kimberly)
    • 38. Additional Research around new assignments (All)
    • 39. Overlapping Areas
    • 40. Trade Shows – Marketing Mix and Key Initiatives
    • 41. Key Initiatives with Social Media
    • 42. Coordinate b/w members
    Next Meeting<br />
    • Wednesday, February 2nd
    • 43. Irina out of town on business
    • 44. Kimberly – potentially late due to month end close
    • 45. Weekend of February 5th & 6th
    • 46. May meet Saturday or Sunday
    • 47. Will be determined Wednesday
    • 48. Based on assignment for Dr. T’s assignment
    January 19, 2011<br />Presentation<br />Background<br />Purpose of Project<br />How we are accomplishing the objective of the project<br />Show the findings so far<br />Next steps<br />Presentation will be 30 minutes<br />January 15, 2011<br />Attendance<br />Misc Information<br />
    • Meeting with Angela on Thursday, 6:30 at school
    • 54. Invited Ruben – follow up email by Kimberly
    • 55. Mid Project Presentation
    • 56. February 2011
    • 57. Outline of what is required
    Marketing<br />
    • Focus this week.
    • 58. Visiting stores.
    • 59. Need to get login from Angela on Trade Associations sties – Jeff sent request
    Social Media<br />
    • Identified Social Links
    • 60. In process of narrowing down list
    • 61. Communication with specific competitors
    • 62. Conversation
    • 63. How fast are they responding?
    • 64. Do they maintain contact
    • 65. What is the end result?
    • 66. Doing this for 2 weeks, 5 companies per week
    • 67. Website structure of competitors and main messages – being handling with Marketing
    • 68. Online distributors
    Key Initiatives<br />
    • Visits this Friday
    • 69. Online research at a dead end
    • 70. Finish work on questions to ask
    • 71. Need references for Architects and Designers
    January 9, 2011<br />Weekly Update Meeting<br />Attendance<br />Outline<br />
    • Angela responded to my question on Architects & Designers: it was as I originally thought, the ones purchasing the products. No changes needed for my outline.
    Google Calendar<br />
    • https://www.google.com/accounts/Login
    • 73. email: hahn_k@bellsouth.net
    • 74. password: AdminMBA
    • 75. Class schedule and capstone meetings will be kept
    Professional Websites for Plumbers & Contractors/Architects & Designers:<br />
    • Grohe
    • 76. http://www.groheamerica.com/p/25_8176.html
    • 77. KOHLER
    • 78. http://kohlerpro.kohlerco.com/irj/portal/pro/
    • 79. Hansgrohe:
    • 80. http://www.hansgrohe-usa.com/us_en/131329.htm
    Trade Shows/Partners<br />NKBA- National Kitchen and Bath Association<br />DPHA- Decorative Plumbing and Hardware Association<br />WaterSense- Partnered program sponsorship with US Environmental Protection Agency<br />ASID- American Society of Interior Designers<br />AIA- American Institute of Architects<br />PHCC- Plumbing, Heating, Cooling Contractors Association<br />NARI- National Association of the Remodeling Industry<br />Follow Up Items<br />Andrew <br />Email Angela about Costco and log in information for their professional website<br />Kimberly<br />Gant Chart – waiting for Prof Teasley’s syllabus<br />Jeff<br />Set up follow up meeting with Angela<br />January 6, 2011<br />Outline Review with Ruben Boling<br />Follow Up Item<br />
    • Kimberly
    • 88. Architects & Designers – which group, designer the product or purchasing the product
    • 89. Andrew
    • 90. Costco
    December 18, 2010 Meeting Recap<br />
    • First Step of Project – Outline
    • 91. Need man hours and due dates
    • 92. Detail – as needed
    • 93. Include who will be handling each piece
    • 94. Next Meeting – January 2nd
    • 95. At the Starbucks across from the Avenues – 6PM
    • 96. Review Outlines prior to meeting with Ruben
    • 97. Present the outline to Ruben
    • 98. January 4th or January 6th
    • 99. Kimberly to follow up
    • 100. Meeting with Angela at Hansgrohe
    • 101. Tentative for Thursday January 13, 2011
    • 102. Jeff to follow up
    • 103. Will meet at School after work
    • 104. Capstone Committee – Interim Presentation
    • 105. Saturday February 12, 2011
    • 106. For the Capstone Committee
    • 107. Questions will be asked
    • 108. Baseline for our progress/direction
    • 109. Weekly Meetings
    • 110. Every Sunday, starting January 9th
    • 111. 3PM at School
    • 112. Present update on project – summary
    • 113. All need to be involved
    • 114. Discuss problems/issues that have arisen
    • 115. Meeting with Advisors
    • 116. 5 meetings on Wednesday nights
    • 117. Dates to be determined
    • 118. 2 or 3 nights prior to February 12th presentation
    • 119. Bi-Monthly Updates
    • 120. Everyone needs to send to me
    • 121. I will compile and forward to Ruben
    • 122. First Update will be need January 16th, then every 2 weeks
    • 123. Spring Break – March
    • 124. Dates to be determined
    • 125. Both class nights will be used to work on Capstone
    • 126. At this point we should be compiling paper
    • 127. Capstone Requirements – Final Presentation
    • 128. All will need to present
    • 129. Questions will be asked of all group members
    • 130. Presentation will be in front of Dean, Capstone Committee & Hansgrohe
    • 131. Angela Hoggan (Hansgrohe Representative) will use the information/present to president of Hansgrohe
    • 132. Required to pass program
    • 133. Meeting with Hansgrohe
    • 134. See Jeff or myself if you still have questions
    • 135. Find out about their competitors
    • 136. Grohe and Kohler for Marketing Mix & Initiatives
    • 137. Grohe & Kohler, plus other competitors for Social Media
    • 138. American Standard, Peerless, Delta, etc
    • 139. No analysis needed – need facts
    • 140. All pieces will require a SWOT analysis
    • 141. Angela is the sole contact for all pieces of our project
    • 142. Run any questions by Jeff or myself prior to sending to her
    • 143. Contact Information for Angela
    • 144. Phone – 678 762 6932
    • 145. Email – angela.hoggan@hansgrohe.com
    • 146. Contact Information for Ruben Boling
    • 147. Phone Numbers
    • 148. 706 864 1614 – office
    • 149. 770 365 4767 - cell
    • 150. Email – rboling@northgeorgia.edu