January 30, 2011<br />Attendance<br /><ul><li>All Present</li></ul>Revision to Project Scope:<br /><ul><li>Marketing Mix (...
Website Structure
Trade Show Matrix
Non-Profit Partnerships/How they market it
Social Media (Expanded Areas)
Research analysis on Social Media
Professionals
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Capstone meeting recap jan 19

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Capstone meeting recap jan 19

  1. 1. January 30, 2011<br />Attendance<br /><ul><li>All Present</li></ul>Revision to Project Scope:<br /><ul><li>Marketing Mix (Pieces to be Covered)
  2. 2. Website Structure
  3. 3. Trade Show Matrix
  4. 4. Non-Profit Partnerships/How they market it
  5. 5. Social Media (Expanded Areas)
  6. 6. Research analysis on Social Media
  7. 7. Professionals
  8. 8. Plumbers/Contractors
  9. 9. Architects/Designers
  10. 10. Tradeshows
  11. 11. What sights are they using
  12. 12. Conversations they are involved in
  13. 13. Corporate Level
  14. 14. Any Industry
  15. 15. What Sights are they on
  16. 16. How are they using Social Media
  17. 17. Key Initiatives
  18. 18. Architects & Designers
  19. 19. Plumbers & Contractors
  20. 20. Trade Customers at Counter Level
  21. 21. Reduced to a SWOT Analysis only
  22. 22. Costco
  23. 23. Reduced to a SWOT Analysis only
  24. 24. </li></ul>Reassignments:<br /><ul><li>Alex – Finish scaled down Marketing Mix
  25. 25. Add Social Media Professionals - Tradeshows
  26. 26. Kimberly – Finish Trade Customers & Architects & Designers
  27. 27. Add Social Media Professionals – Architects & Designers
  28. 28. Andrew – Finish Plumbers & Contractors & Costco
  29. 29. Add Social Media Professionals – Plumbers & Contractors
  30. 30. Jeff – No longer will handle Marketing Mix
  31. 31. Replaced with Social Media – Corporate Level
  32. 32. Dominick – Social Media
  33. 33. Specifically handling research analysis of Social Media
  34. 34. Summarizing information from the end user aspect
  35. 35. Irina – Social Media
  36. 36. Specifically handling research analysis of Social Media
  37. 37. Summarizing information from the end user aspect</li></ul>Next Steps<br /><ul><li>Revise Project Scope (Kimberly)
  38. 38. Additional Research around new assignments (All)
  39. 39. Overlapping Areas
  40. 40. Trade Shows – Marketing Mix and Key Initiatives
  41. 41. Key Initiatives with Social Media
  42. 42. Coordinate b/w members</li></ul>Next Meeting<br /><ul><li>Wednesday, February 2nd
  43. 43. Irina out of town on business
  44. 44. Kimberly – potentially late due to month end close
  45. 45. Weekend of February 5th & 6th
  46. 46. May meet Saturday or Sunday
  47. 47. Will be determined Wednesday
  48. 48. Based on assignment for Dr. T’s assignment </li></ul>January 19, 2011<br />Presentation<br />Background<br />Purpose of Project<br />How we are accomplishing the objective of the project<br />Show the findings so far<br />Next steps<br />Presentation will be 30 minutes<br />January 15, 2011<br />Attendance<br /><ul><li>Kimberly
  49. 49. Irina
  50. 50. Dominick
  51. 51. Jeff
  52. 52. Alex
  53. 53. Andrew is on vacation</li></ul>Misc Information<br /><ul><li>Meeting with Angela on Thursday, 6:30 at school
  54. 54. Invited Ruben – follow up email by Kimberly
  55. 55. Mid Project Presentation
  56. 56. February 2011
  57. 57. Outline of what is required</li></ul>Marketing<br /><ul><li>Focus this week.
  58. 58. Visiting stores.
  59. 59. Need to get login from Angela on Trade Associations sties – Jeff sent request</li></ul>Social Media<br /><ul><li>Identified Social Links
  60. 60. In process of narrowing down list
  61. 61. Communication with specific competitors
  62. 62. Conversation
  63. 63. How fast are they responding?
  64. 64. Do they maintain contact
  65. 65. What is the end result?
  66. 66. Doing this for 2 weeks, 5 companies per week
  67. 67. Website structure of competitors and main messages – being handling with Marketing
  68. 68. Online distributors</li></ul>Key Initiatives<br /><ul><li>Visits this Friday
  69. 69. Online research at a dead end
  70. 70. Finish work on questions to ask
  71. 71. Need references for Architects and Designers</li></ul>January 9, 2011<br />Weekly Update Meeting<br />Attendance<br /><ul><li>Andrew
  72. 72. Kimberly</li></ul>Outline<br /><ul><li>Angela responded to my question on Architects & Designers: it was as I originally thought, the ones purchasing the products. No changes needed for my outline.</li></ul>Google Calendar<br /><ul><li>https://www.google.com/accounts/Login
  73. 73. email: hahn_k@bellsouth.net
  74. 74. password: AdminMBA
  75. 75. Class schedule and capstone meetings will be kept</li></ul>Professional Websites for Plumbers & Contractors/Architects & Designers:<br /><ul><li>Grohe
  76. 76. http://www.groheamerica.com/p/25_8176.html
  77. 77. KOHLER
  78. 78. http://kohlerpro.kohlerco.com/irj/portal/pro/
  79. 79. Hansgrohe:
  80. 80. http://www.hansgrohe-usa.com/us_en/131329.htm</li></ul>Trade Shows/Partners<br /><ul><li>KOHLER
  81. 81. 2011 IBS: International Builders Show
  82. 82. ISH Frankfurt
  83. 83. Kitchen & Bath Industry Show
  84. 84. Grohe
  85. 85. imm Cologne
  86. 86. LivingKitchen
  87. 87. Hansgrohe Trade Partners</li></ul>NKBA- National Kitchen and Bath Association<br />DPHA- Decorative Plumbing and Hardware Association<br />WaterSense- Partnered program sponsorship with US Environmental Protection Agency<br />ASID- American Society of Interior Designers<br />AIA- American Institute of Architects<br />PHCC- Plumbing, Heating, Cooling Contractors Association<br />NARI- National Association of the Remodeling Industry<br />Follow Up Items<br />Andrew <br />Email Angela about Costco and log in information for their professional website<br />Kimberly<br />Gant Chart – waiting for Prof Teasley’s syllabus<br />Jeff<br />Set up follow up meeting with Angela<br />January 6, 2011<br />Outline Review with Ruben Boling<br />Follow Up Item<br /><ul><li>Kimberly
  88. 88. Architects & Designers – which group, designer the product or purchasing the product
  89. 89. Andrew
  90. 90. Costco</li></ul>December 18, 2010 Meeting Recap<br /><ul><li>First Step of Project – Outline
  91. 91. Need man hours and due dates
  92. 92. Detail – as needed
  93. 93. Include who will be handling each piece
  94. 94. Next Meeting – January 2nd
  95. 95. At the Starbucks across from the Avenues – 6PM
  96. 96. Review Outlines prior to meeting with Ruben
  97. 97. Present the outline to Ruben
  98. 98. January 4th or January 6th
  99. 99. Kimberly to follow up
  100. 100. Meeting with Angela at Hansgrohe
  101. 101. Tentative for Thursday January 13, 2011
  102. 102. Jeff to follow up
  103. 103. Will meet at School after work
  104. 104. Capstone Committee – Interim Presentation
  105. 105. Saturday February 12, 2011
  106. 106. For the Capstone Committee
  107. 107. Questions will be asked
  108. 108. Baseline for our progress/direction
  109. 109. Weekly Meetings
  110. 110. Every Sunday, starting January 9th
  111. 111. 3PM at School
  112. 112. Present update on project – summary
  113. 113. All need to be involved
  114. 114. Discuss problems/issues that have arisen
  115. 115. Meeting with Advisors
  116. 116. 5 meetings on Wednesday nights
  117. 117. Dates to be determined
  118. 118. 2 or 3 nights prior to February 12th presentation
  119. 119. Bi-Monthly Updates
  120. 120. Everyone needs to send to me
  121. 121. I will compile and forward to Ruben
  122. 122. First Update will be need January 16th, then every 2 weeks
  123. 123. Spring Break – March
  124. 124. Dates to be determined
  125. 125. Both class nights will be used to work on Capstone
  126. 126. At this point we should be compiling paper
  127. 127. Capstone Requirements – Final Presentation
  128. 128. All will need to present
  129. 129. Questions will be asked of all group members
  130. 130. Presentation will be in front of Dean, Capstone Committee & Hansgrohe
  131. 131. Angela Hoggan (Hansgrohe Representative) will use the information/present to president of Hansgrohe
  132. 132. Required to pass program
  133. 133. Meeting with Hansgrohe
  134. 134. See Jeff or myself if you still have questions
  135. 135. Find out about their competitors
  136. 136. Grohe and Kohler for Marketing Mix & Initiatives
  137. 137. Grohe & Kohler, plus other competitors for Social Media
  138. 138. American Standard, Peerless, Delta, etc
  139. 139. No analysis needed – need facts
  140. 140. All pieces will require a SWOT analysis
  141. 141. Angela is the sole contact for all pieces of our project
  142. 142. Run any questions by Jeff or myself prior to sending to her
  143. 143. Contact Information for Angela
  144. 144. Phone – 678 762 6932
  145. 145. Email – angela.hoggan@hansgrohe.com
  146. 146. Contact Information for Ruben Boling
  147. 147. Phone Numbers
  148. 148. 706 864 1614 – office
  149. 149. 770 365 4767 - cell
  150. 150. Email – rboling@northgeorgia.edu

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