1. THE DANGERS OF ENERGY DRINKSPresented to you by Empire: Asante Smalling, Andy Diaz, Michael Robinson, and Napoleon Johnson
2. GOAL To educate audiences about energy drinks and their dangers • Objective • To educate University of North Florida students about the background of energy drinks and the potential health dangers to those that consume them • Tactic • Provide details of the history of energy drinks • Provide research findings about the effects of energy drink consumption on health • Provide case examples of effects
3. GOAL To provide natural energy drink alternatives to energy drinkconsumers • Objective • To educate University of North Florida students who drink energy drinks or who are interested in obtaining energy about natural alternatives • Tactic • Speak about foods that naturally provide energy and other nutrients • Provide natural drink recipes that provide energy and other nutrients
4. THE HISTORY Energy drinks were first marketed as a dietary supplement that couldgive the consumer energy while providing vitamins. The first energy drink was produced in 1901 and was named IronBrew The first energy drink introduced in North America was Jolt Cola in1985 It was marketed as Coca-Cola but with high caffeine and sugarcontents. It originally targeted students and busy professionals. http://www.edrinks.net/energy-drinks/drink-history.aspx
5. THE HISTORY The industry leader Red Bull started selling in 1987 in Austria. Today 2.5 billion cans are sold every year in more than 130 countries. Energy are even marketed by clubs to be mixed with alcohol • Red Bull Vodka is one of the most popular cocktails for clubbers. Energy drinks are one of the fastest growing markets in the world. • In 2001 energy beverage had sales of $8 million • 5 years later energy beverage sales grew to exceed $3 billion dollars annually.Source: http://www.edrinks.net/energy-drinks/drink-history.aspxhttp://www.ubciweek.com/energy-drink/energy-drink-market-history-growth-projections-trends-and-the-uncertain-future-of-energy-drinks.html
6. SALES AND MARKETING United States market share: • Red Bull is approximately 40% • Monster at about 23%, • Rockstar at around 8% • Full Throttle at about 4%. The general demographic for this market as a whole is under 35 yearsof age and predominantly male. Diet energy drinks are growing rapidly in sales as they marketthemselves towards the health and fitness market.
7. LEADERS Share of Energy Drink Based on Drink Drink Market Dollar sales Top 7 (% dollar 2010 sales) 2008 Red Bull 40 Red Bull $ 2.2 billion Monster Monster 23 $ 1.5 billion Energy Rockstar 12.3 Rockstar $ .4 billion AMP 8 NOS $ .2 billion Full Throttle 4 Doubleshot $ .18 billion Doubleshot 2 Amp $ .14 billion NOS 1.5 Full Throttle $ .11 billion No Fear 1.4 Private Label 1 SOBE 0.7 Adrenaline Vitamin 0.5 Energy SOBE Lean 0.5 Venom 0.44 Jolt 0.4 Go Girl 0.4Source: http://www.energyfiend.com/the-15-top-energy-drink-brands
8. TARGETED AUDIENCE Energy drinks are regularly consumed by 30 to 50 perfect of children,adolescents, and young adults Some energy drinks are specifically marketed towards to college-aged malesstudents and are linked with masculinity and sportshttp://www.youtube.com/watch?v=P3hF0_hMNrI&feature=relatedEnergy drink makers like Monster and Rockstar market themselves towards ayounger audience and sponsor music festivals and sporting events.Source: http://www.npr.org/templates/story/story.php?storyId=6720000
9. WHAT THEY WANT YOU TO BELIEVE How energy drink manufacturers promote their products: A beverage that showcases masculinity http://www.youtube.com/watch?v=3zFHKNFTj88&feature=player _embedded • A necessity for those who lead busy lives http://www.youtube.com/watch?v=eu9pmHIMdOM • Linked with being attractive http://www.youtube.com/watch?v=8x9iYweART4
10. THE TRUTH Energy drinks have three to five times the amount of caffeine inregular soda (which has a limit of 71 mg caffeine per 12 fluid ouncesset by the FDA) • Some caffeine contains vitamin B, and when a large amount is consumed it can lead to rapid heartbeat, numbness, and tingling in the hands and feet. • Such highs concentrations of caffeine can have dangerous, life- threatening effects on blood pressure, heart rate, and brain function according to research from the University of Texas Health Science Center at Houston. Source: http://www.nytimes.com/2011/02/01/health/01brody.h tml
11. THE TRUTH A study done in new Zealand found that children, teens, andyoung men would exceed the adverse effect level of 3 mg/kg per dayof caffeine per day after consuming one unit of energy drink or shot Due to the unregulated ingredients in energy drinks and thenegative effects some countries have seen from those who consumeenergy drinks, energy drinks have been banned in France, Denmark,Turkey, and Uruguay.http://www.foodsafetynews.com/2011/02/pediatricians-warn-of-energy-drink-risks/
12. CAFFEINE CONCENTRATIONS 12oz 8oz per/oz Can Caffeine in Energy Drinks 5.875 MDX 47 mg 70.5 mg mg 6.25 Diet MDX 50 mg 75 mg mg 8.875 Amp Energy Drink 71 mg 106.5 mg 10.375 No Fear 83 mg 124.5 mg 9.375 SoBe Adrenaline Rush 75 mg 112.5 mg 4.375 Adrenaline Sport 35 mg 52.5 mg Red Bull 80 mg - 10 mg 100 mg 14.29 Atomic Rush - (7oz) mg 67 mg Bawls Guarana - 6.7 mg (10oz)Source: http://www.overcaffeinated.org/energy-drinks.php
13. DANGERS Researchers found that drinking energy drinks may increase the risk of strokeand heart attack, even in young adults. Studies show that after drinking just one can of an energy drink healthy bloodvessels can show signs of damage. Researchers noted highest risk factors for those with cardiac conditions, ADHD,eating disorders, diabetes, and those who take medications or consume alcohol. Consumers may experience withdrawal symptoms such as headaches, moodswings, and trouble concentrating according tohttp://www.medscape.com/viewarticle/737311 andhttp://www.npr.org/templates/story/story.php?storyId=6720000
14. CASES Four documented cases of caffeine-associated Five separate cases of caffeine associated seizures 28 year old man suffered cardiac arrest after a day of motor cross racing 18 year old died playing basketball after consuming two cans of Red Bull Four cases of mania from individuals with bipolar disorder 5,448 cases of caffeine overdoses were reported with 46% being younger than19 Source: http://www.medscape.com/viewarticle/737311
15. CASES Germany, Australia, and New Zealand reported several negative outcomes concerningenergy drinks such as • Liver damage • Kidney failure • Respiratory disorders • Agitation • Confusion • Seizures • Psychotic conditions • Nausea • Vomiting • Abdominal pain • Hypertension • Heart failure • DEATH Source: http://www.medscape.com/viewarticle/737311
16. HARMFUL INGREDIENTS Ephedrine • Stimulant that works with the central nervous system. Common in weight-loss products and decongestants. Poses a threat to heart health. B-vitamins • Used artificially to produce energy but can cause deficiencies. Creatine • Acid taken for muscle contractions that can damage your liver and kidneys. High amounts of sugar • Linked to diabetes, cavities, obesity, premature aging, low serotonin levels, ruining the he balance of microflora (good bacteria) in your stomachSource: http://www.nutritionresearchcenter.org/healthnews/beware-of-harmful-chemicals-in-energy-drinks/
17. NATURAL SOURCES OF ENERGY Seafood • Great source of vitamin D which in turns provides a lot of energy. Consumed twice a week can give you the amount of Vitamin D needed. Leafy Greens • Magnesium-rich leafy greens can boost you vitamin D levels. Whole Grains • Whole grains provide energy by keeping blood sugar stable Nuts, broccoli, navy beans, and fortified cereals • Provides Vitamin E, which not provides boosts energy but also protects against heart disease and boosts immunity. http://www.clean-energy- ideas.com/natural_detox/high_energy_foods.html
18. NATURAL ENERGY DRINK RECIPES Power Beverage • Pears • Unpeeled apple • Unpeeled pineapple slices • Cup of black grapes • Crushed Ice What it does: • Pears and apples are good for the skin aside from the energy provided form sugar. Grapes provide natural energy boosting sugars and bromelain enzyme provide instant energy. • Provides healthy amount of calories, protein, carbohydrates, calcium, fiber, and Vitamin C.
19. NATURAL ENERGY DRINK RECIPES Melon and Papaya Energy Drink • Chopped and peeled small papaya half • One small peeled and chopped musk lemon • Half teaspoon of lemon juice • Crushed ice What it does • Papaya maintains blood glucose levels which gives consistent amount of energy throughout the day. Melon contain adenosine which reduces blood clot risks and prevent heart attacks. Boosts immune system. • Good source of protein, carbohydrates, fiber, and vitamin A.
20. NATURAL ENERGY DRINK RECIPES Beetroot Energy Drink • Medium-sized carrots • Medium-sized chopped and unpeeled beetroot • Medium-sized chopped and unpeeled apple • Crushed ice What it does: • Beetroots is a natural source of sugar, providing energy. Apples provide volume that will satiate your hunger while providing energy from it’s natural sugars. • Good source of protein, carbohydrates, iron, and zinc