Dotter - The Lowdown
 

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Dotter - The Lowdown

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Introduction to Dotter's unique e-commerce and digital marketing proposition which turns every online touchpoint into a Store Front. ...

Introduction to Dotter's unique e-commerce and digital marketing proposition which turns every online touchpoint into a Store Front.

Dotter's Commerce Builder platform enables the creation of Commerce Apps seamless integrated into Desktop, Mobile, Social and Video content assets

Examples from Activision, Kellogg's, J&J, Village Roadshow and more.

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Dotter - The Lowdown Presentation Transcript

  • 1. The Lowdown…
 Turning all digital content into a shop front Private and Confidential © © Dotter Ltd Private and Confidential Dotter Ltd
  • 2. Consumers use of the internet to research and buy products 75% 50% 25% 0% Purchased Online Globally across all product categories, 61% Researched Online of all purchase decisions are influenced by online research Private and Confidential © Dotter Ltd Source: TNS, IAB and Google
  • 3. What are consumers researching? What is it? Private and Confidential © Dotter Ltd Where can I buy it? How much does it cost?
  • 4. A consumer engages with brand content and wants to find out more Call of Duty has over 400m YouTube views, 25m+ Facebook Likes, millions of hits on website and 1m+ Twitter Followers Private and Confidential © Dotter Ltd
  • 5. Invariably, they end up on the retailers’ sites Private and Confidential © Dotter Ltd
  • 6. The onus is then on the consumer to find the right product, at the right price Distractions and competitor messages are introduced Its time consuming Private and Confidential © Dotter Ltd
  • 7. How does this make consumers feel? ! 77% get frustrated shopping for the best deal online Over 3 million consumers feel ‘paralysed by choice’ 48% fear missing out on a good deal Private and Confidential © Dotter Ltd Source : Yougov 2013
  • 8. Dotter believes...
 A brand that makes it easier for people to find the information they are looking for… Will sell more products online Will be more liked And offline Private and Confidential © Dotter Ltd
  • 9. Dotter makes this easy through the implementation of what we call Commerce Apps Private and Confidential © Dotter Ltd
  • 10. And giving them the means to act on this information, there and then Private and Confidential © Dotter Ltd
  • 11. Regardless of Channel, Platform, Device, Retailers Mobile App Mobile Ad Online Ad Website – Full Store Framework Private and Confidential © Dotter Ltd Facebook Timeline Facebook App YouTube - Online Video
  • 12. Dotter provides a better experience for consumers…. Faster Easier More transparent Private and Confidential © Dotter Ltd
  • 13. Accelerating their journey through the purchase funnel PAID OWNED EARNED AWARENESS COMMERCE APPS FAMILARITY CONSIDERATION INTENTION SHOPPING PURCHASE Closing the gap between content and commerce Private and Confidential © Dotter Ltd
  • 14. Dotter also make it easy for brands to find information they are looking for… Better insights into media 
 Private and Confidential © Dotter Ltd and channel effectiveness

  • 15. Better insights into purchase behaviours ! Consumers visiting brand properties at Consideration stage 3 30% Commerce App users from Mobile Devices Consumers at Consideration stage by media Private and Confidential © Dotter Ltd Average visit time to Commerce App Average number of page views on Commerce App Consideration to Conversion across Dotter Commerce Apps by media Source : Dotter Commerce App Results to June 2013
  • 16. And make it easy for brands to implement (and maintain) ✓ ✓ ✓ ✓ ✓ No need to change infrastructure No need to write a line of code Scalable and repeatable Low start up and on-going costs Live in days Private and Confidential © Dotter Ltd
  • 17. Using Dotter’s Commerce Builder Platform Media Selector | Mobile, Web, Video, YouTube Control Panel | Edit products, styling, counties and labels. Manage analytics and deployment requirements Review Panel | Real time user acceptance testing of Commerce App prior to deployment Click here for Commerce Builder Video Private and Confidential © Dotter Ltd
  • 18. WIDGET Mini store fronts designed to handle up to 20 SKUs across multiple retailers seamless integrated with existing web, mobile, social, display advertising and video content Perfect for | supporting brand campaigns across multiple consumer touch-points STORE Full product range store fronts to handle up to 200 SKUs across multiple retailers. Can act as standalone destinations or integrated into existing web, mobile and social destinations Perfect for | brands with multiple products and product categories GRID Dotter has a number of standard Commerce across web, mobile, social and video media….. Full mobile web site aggregating existing web & social content with commerce functionality Perfect for | brands without a mobile web presence Private and Confidential © Dotter Ltd Example | Example | Example | App Blueprints
  • 19. …and now includes all major desktop, tablet, video and mobile ad formats DESKTOP MOBILE RICH MEDIA PRE-ROLL VIDEO MPU Private and Confidential © Dotter Ltd
  • 20. A bit about us Private and Confidential © Dotter Ltd
  • 21. Our offices. Our Management Team
 C-level experience from Sun Microsystems, Ogilvy, Cap Gemini and Motorola
 London | Product, Sales and Marketing ! Led by: Antony North, CEO Jacques Belissent, CTO Erica Price, Client Service Director Shanghai | Development ! Led by: Kay Meng Soh, COO Ray Zhu, Development Director Sydney | Sales and Marketing ! Led by: John Edwards, Chairman Paul Paoliello, General Manager Private and Confidential © Dotter Ltd
  • 22. Working with major brands across 
 14 different territories Private and Confidential © Dotter Ltd
  • 23. What they say about us… Dotter’s Commerce Builder solution has proven to be not only highly innovative and leading edge but also successful – we see fantastic levels of engagement Dotter’s Commerce Apps when integrated within our video content. ! We’re rolling out the capability across our key global territories and markets for our top titles, as well as extending it across multiple platforms and channels - and are excited to be among the first brands in the world to enable commerce in this way for our consumers ” Shane Bellamy, Senior European Digital Marketing Manager, Activision “Kellogg's has long recognised the power of digital in engaging our consumers. Dotter's technology has enabled us to tie commerce more closely to our digital activity and their strategic approach means that we are now gaining valuable insights into the purchase behaviour of consumers engaging with us across multiple digital initiatives - which in turn will help shape our digital strategy in the future.” Matt Pritchard, European Digital Planning Director, Kellogg’s “Going live with Dotter’s Full Store Commerce App for the Special K brand was a pain-free process. The team are forward thinking and a pleasure to work with and we continue to work closely together to ensure the solution evolves and delivers what our consumers want.” Peter Hodgkinson, Assistant Digital Manager, Kellogg's UK Private and Confidential © Dotter Ltd
  • 24. “The results have exceeded our initial expectations considerably – we never expected mobile conversions rates would exceed desktop. Dotter’s Open Commerce platform allowed us to provide a fully optimised mcommerce experience without the need for IT resource. Dotter’s platform has now handled hundreds of thousands of pounds of transactions without any problems at all.” Kari Coghill, Head of Business Development, Historic Scotland “Working with Dotter has been great. The technology delivers and the team are always responsive to our needs. We managed to get mobile enabled very quickly and with practically no internal resource. The conversion rates are outstanding so we really could not ask for more.” Gillian Crowther, E-Commerce Manager, Historic Scotland “Dotter’s Commerce Apps delivery more meaningful metrics and benchmarks on our owned media spaces. Dotter allowed us to do this whilst enhancing our consumers overall experience and allowing a more meaningful and complete conversations consumers” Stuart Renshaw, Digital Development Manager, McCormick EMEA Private and Confidential © Dotter Ltd
  • 25. See how Activision removed the gap between consideration and purchase for Call of Duty See how Kellogg’s Special K increased off and online sales and effectiveness of media spend Private and Confidential © Dotter Ltd
  • 26. contact :: theteam@dotter.me follow :: more :: www.dotter.me Private and Confidential © Dotter Ltd © Dotter Ltd, E-Innovations Centre, Shifnal Rd, Telford, TF2 9FT Private and Confidential