Top 10 reasons why it is hard to be a digital marketer


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Humorous look into the life of a digital marketer

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Top 10 reasons why it is hard to be a digital marketer

  1. 1. Top 10 reasons why it is hard to be a digital marketer To p 1 0 r e a s o n s • 1 2 / 0 7 / 2 0 11
  2. 2. Reason #1 Marketers are from Venus and technologists are from Mars…and neither group claims you © Copyright 2011 – TeamBuilder Search 2
  3. 3. Reason #2 All budget and timeline overruns due to changing project scope (driven by other departments or groups) are your problem © Copyright 2011 – TeamBuilder Search 3
  4. 4. Reason #3 People around you read a blog post and say things like, “We have to do that!” © Copyright 2011 – TeamBuilder Search 4
  5. 5. Reason #4 Close to launch someone always says “I just have one little change”… © Copyright 2011 – TeamBuilder Search 5
  6. 6. Reason #5 Folks don’t understand what you do…or why it takes so much time to do what you do © Copyright 2011 – TeamBuilder Search 6
  7. 7. Reason #6 It is easier to pull teeth from a live angry shark than get content on time © Copyright 2011 – TeamBuilder Search 7
  8. 8. Reason #7Anytime someone could use an acronym you’ve never heard of (probably recently made up by somebody)…and you will be deemed incompetent for not knowing it © Copyright 2011 – TeamBuilder Search 8
  9. 9. Reason #8 Emerging technologies that are…well…faster than “emerging” © Copyright 2011 – TeamBuilder Search 9
  10. 10. Reason #9 Stakeholders say they want exciting, fun, edgy stuff… but in the end, after all is said and done (read here – death by budget cuts and committees) they just have you build a website” © Copyright 2011 – TeamBuilder Search 10
  11. 11. Reason #10 Great digital talent is much harder to find in a real person than in a resume © Copyright 2011 – TeamBuilder Search 11
  12. 12. TeamBuilder SearchTeamBuilder Search helps firms build their digital marketing teams. The company was started whentwo digital marketers realized recruiters, without deep digital marketing experience, struggled to helpfirms build their digital marketing teams. TeamBuilder Search’s mission is to be the recruiting firmthat best understands and best fulfills the need for recruitment of top digital talent.Please feel free to contact us for more information or just a casual conversation. If you are a firmbuilding or enhancing your digital marketing team, we have free tools like talent forecastingworksheets, interactive delivery process gap assessments and talent gap assessments we canshare with you. We would also be happy to speak on the Four P’s of Building a Digital MarketingTeam to your organization.Mark Whitmanmwhitman@teambuildersearch.com Wellsjwells@teambuildersearch.com © Copyright 2011 – TeamBuilder Search 12