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Paywall
 

Paywall

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    Paywall Paywall Presentation Transcript

    • Paywalls sup wif dem?
    • Paywall A method of preventing internet users from accessing content certain types of content unless they pay a fee.
    • Examples of Paywalls Paywalls can vary in implementation • • • • Allow no/limited access unless there is payment Allow limits to visits before payment Allow unlimited visits to limited content unless payment Allow unlimited access with ads, ad free access for payment
    • Examples of Paywalls “The Times of London: no access to the site without first paying. That’s is the riskiest option. The site ends up losing 90% of its audience (and the related advertising revenue) but hopes to offset the loss by gathering enough online subscribers. Without the promotional booster of free contents, this is a challenge – to say the
    • Examples of Paywalls “Others choose to give some of the site for free and put the most valuable contents — sometimes the digital version of the print edition — behind a paywall. Editorially speaking, this leads to the creation of two categories: cheap fodder available for free (often created by junior staffers), and more “noble” content produced by the most senior members of the newsroom who also feed the print version. The most successful paywall implementation has been the Wall Street Journal: it now has more than 1m paid subscribers, but it took 10 years to get there.”
    • Examples of Paywalls "The third option involves a metered system. The principle is simple: once you’ve seen a certain number of stories in a given period of time, you need to become a paid subscriber to keep viewing the site. Some newspapers have been quite successful at deploying such a metered system. For example, the Financial Times has set the cursor to 10 stories per month before hitting the paywall, after which the reader is asked to pay between € 4.99 and €7.49 (about $7.30 and $11) per month,
    • Why do Newspapers use a Paywall? • • • • "They have exclusive information that nobody else has - and can charge for it. Sites are able to charge higher ad rates, because they will have better demographics on their users and can market their site as a "premium" experience. An additional revenue stream might make up for print advertising that continues to fall. They train people to pay for content, after years of experiencing it for free elsewhere.”
    • Paywall Boston Globe The Boston Globe launched a new site...designed much like the New York Times' paywall (the two papers are owned by the same parent company) access to the Globe's site costs more than a subscription to its print paper. But, and this is the big but, print subscribers get free access to all digital content. Here are the numbers: For $3.99 a week, you can get access to BostonGlobe.com. But for $3.50 a week, you can get a Sunday paper and
    • Paywall Stratagem This is a good deal for the papers because their primary goal isn't to get more money from the web: it's to staunch the bleeding of subscribers they've faced ever since people started getting news online, and maybe (hopefully) pick up even more paper subscribers. And paper subscribers mean more money for the newspaper, since advertising revenues per revenue are much greater for print than on the web. And advertising -- not subscriptions -- is where the real money lies.
    • Issues of Online Advertising “Using a broad brush, about half of the audience is composed of casual users dropping by less than 3 times a month, or sent by search engines; 25% come more than 10 times a month. Over the years, as audience segmentation increased, media buyers (and publishers) selected the simplistic counting of Unique Visitors (UVs) as the metric of choice. In the meantime, all forms of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) outfits have further elevated the collecting UVs as the primary goal for online publishers. Along with that practice came cheating.”
    • Issues of User Backlash “Project for Excellence in Journalism's annual state of the news industry study found that 82% of users would abandon their favorite news site if they put up a paywall.”
    • Issue of Community the big thing that traditional journalism is missing is that the online experience is not just about the content. It is about the relationships. Relationships are why blogs (and social networks) are more valuable than traditional publish-and-forget media. Furthermore, loss of relationships has the potential for devastating the content behind paywalls: not only are customers going to engage elsewhere, becoming part of communities elsewhere on the Web — but the journalists writing behind paywalls are being cheated of the opportunity to build their own broader notoriety and personal brands.
    • Community Paywalls “One of the key principles behind De Correspondent is that the news outlet and its community of readers are two parts of one thing, not just a seller on one side and a consumer on the other. In a telling detail, the Dutch news outlet doesn’t even refer to its reader comments as “comments,” but instead calls them “contributions” — unlike many news sites, which completely ignore and/or downplay comments or reader feedback. Said co-founder Sebastian Kersten:”
    • Chicago Sun-Times: Bitcoin Paywall Test ...perhaps most encouragingly for content providers, less than 2% of bitcoin users donated an amount of less than 25 cents, while 31% donated between 25 cents and $13 for content As an alternative to bitcoin gifting, readers were also able to donate tweets in support of the Taproot Foundation.
    • NYT Online History 01/19/1996 The New York Times on the Web – www.nytimes.com – goes online, giving readers anywhere in the world access to the newspaper’s articles and pictures on the night of publication. 06/25/2000 The New York Times and New York Times Digital inaugurate a continuous news operation, providing updated news and analysis around the clock. 09/19/2005 TimesSelect, a premium online offering from The New York Times, is launched. (NYT Select) 04/03/2006 NYTimes.com redesign is launched with improved navigation, cleaner design and new personalization options.
    • NYT Online History 09/07/2006 Launch of mobile.nytimes.com. 10/02/1007 NYTimes.com introduces new section on Health. 09/24/2007 NYTimes.com launches real estate property listings product for mobile users. 09/17/2007 NYTimes.com ends TimesSelect and opens up content for free.
    • NYT Online History 05/02/2007 NYTimes.com launches new site dedicated to Small Business “Small Biz”. 04/05/2007 NYTimes.com relaunches its Automobiles site. 03/27/2007 Times Reader (replaced by NYT app) is released as a subscription product. 11/29/2007 The New York Times Style Magazine launches web site.
    • NYT Online History 12/09/2008 NYTimes.com introduces Times Widgets. 12/04/2008 NYTimes.com launches Times Extra, an alternative view of the home page featuring news headlines and links from third-party sources. 09/26/2008 NYTimes.com hosts live streaming video of the 2008 presidential debate – its first live video feed on the homepage. 09/23/2008 NYTimes.com launches new social network TimesPeople in public beta.
    • NYT Online History 09/23/2008 The New York Times expands Business and Technology coverage online with the launch of new and redesigned sections. 07/22/2008 NYTimes.com and LinkedIn form a strategic relationship that gives LinkedIn members a more focused and personalized experience on the Business & Technology pages of NYTimes.com. 07/10/2008 NYTimes.com’s iPhone application is released. It gives readers offline capabilities, a photo browser with links to related articles and personalization options.
    • NYT Online History 01/07/2008 The New York Times and CNBC announce a digital content sharing agreement in the areas of business and technology, including finance, economics, money management and personal finance. 05/12/2009 NYTimes.com launches TimesWire, a new way for readers to view the news in a timeline format. 05/11/2009 TimesReader 2.0 launches with enhanced capabilities – now available for Windows, Mac OS and Linux.
    • NYT Online History 03/30/2009 The International Herald Tribune, the global edition of The New York Times, joins forces with The New York Times on the Web to create a new online Global Edition, which combines the international voice of the IHT with the worldwide breadth of reporting of The New York Times and the digital expertise of NYTimes.com. 02/20/2009 NYTimes.com hosts its first-ever Times Open event, bringing together industry leaders and developers across the Web to learn about new applications, data resources and the trends that are shaping the future of Web development.
    • NYT Online History 12/02/2009 The New York Times launches Times Skimmer, a new application for NYTimes.com that provides online readers with the layout and experience of paging through a newspaper, making it easy to browse through headlines and discover stories deep within sections of the Web site. 01/20/2010 The New York Times announces plans to implement a metered model for NYTimes.com in 2011.
    • NYT Online History 03/28/2011 Launched digital subscription packages on NYTimes.com and across other digital platforms. Launched in Canada in midMarch and globally on March 28. 09/09/2011 NYTimes.com launched India Ink, an English-language Web site offering news and analysis about Indian politics, culture, business, sports and lifestyle. 07/11/2011 The New York Times released the NYTimes app for Windows Phone.
    • NYT Online History 11/10/2011 NYTimes.com expanded Bits, its leading technology news site, to offer more breaking news and analysis on the business of technology. 11/15/2011 The New York Times released The Collection, a fashion app for iPad, which houses all fashion journalism from NYTimes.com, Thursday and Sunday Styles, T Magazine, The Moment and the International Herald Tribune. 06/14/2012 Relaunched Windows phone news app.
    • NYT Online History 02/01/2012 Launched Business Day Live, a live video program featuring original video news reports of the day’s most important business stories on the NYTimes.com homepage every weekday morning. 10/02/2012 Launched HTML5 web app for iPad. 06/24/2012 Launched The New York Times on Flipboard for iPad and iPhone.
    • NYT Online History 04/26/2012 Launched Ricochet, a social media advertising program that blends media buying with a brand’s social media and owned media strategies. 02/28/2012 Launched the Election 2012 app for Android. 12/13/2012 Launched e-book program.
    • NYT Online History 11/13/2012 Redesigned digital crosswords. 08/26/2012 Relaunched video experience for optimal viewing across platforms and devices, for the Web, smartphones and tablets, as well as The Times’s assortment of mobile apps. 12/12/12 Relaunched Android News app 3.0. 10/25/2012 Launched HTML5 web app for Windows 8.
    • NYT Online History 09/18/2013 Released news apps designed for iOS 7. 07/18/2013 Launched news app for Leap Motion. 07/10/2013 Launched news app for Amazon Kindle Fire. 04/23/2013 Offered free unlimited access to online video.
    • NYT Online History 02/28/2013 Launched The New York Times on Flipboard for Android and Kindle Fire. 01/30/2013 Launched news app for BlackBerry 10.