Gum – the challenge

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Team project for Venture Lab's "A Crash Course on Creativity", May 2013

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Gum – the challenge

  1. 1. Gum – TheChallengeReframing the questionTeam Gx2Susan LiebermanMannie ZellerImage downloaded May 10, 2013 from Wikipedia athttp://en.wikipedia.org/wiki/File:Bubble_gum_at_the_Haribo_factory.jpgCreated for VentureLab’s “A Crash Courseon Creativity”, May 2013
  2. 2. Group Brainstorming Hmmm – what could we do with gum? Gum wrappers in clothing – alreadydone Gum as medical delivery system –already done Gum as putty-like repair tool – alreadydone … Already done!!!!! It seems that everything GOOD aboutgum has already been done BUT….2
  3. 3. ugh If we really think about it, we can’t standwatching people chew gum! It’s gross! WAIT: Let’s look at this again What if we consider the benefits of the“repulsion factor” Like, what if we look at what we hateabout gum … and see if it has value?3
  4. 4. Getting to The Idea Do you mean, like using gumfor time management! When I want to control mytime and people arebugging me, I’ll just startchewing gum in anobnoxious way? Then the annoying peoplewill leave and I can get backto doing what I want Hey, how about ….4
  5. 5. Gum as Deterrent of SocialIntrusions (DSI)! We will market DSI gumas a tool to get rid ofunwanted socialannoyances such as …5
  6. 6. Office boor removal Trying to get important workdone when Boris, the guy ina neighbouring cubiclebarges in No problem: you pull out DSIchewing gum Boris will leave right away!6
  7. 7. Horrible Blind Date You have a date with a personyou met on the internet She shows up and is PATHETIC inevery way No problem: you pull out your DSIchewing gum And she leaves really fast!7
  8. 8. Park Bench You really want to sit on thatpark bench alone butsomeone is already there No problem: you pull out yourDSI chewing gum And the bench is all yours!8
  9. 9. So, let’s market DSI Gum Instead of focusing on the“good” of gum, we flippedthe question and thoughtabout what was “bad”about gum Then we tried to find valuein the “bad” Happy chewing!Image downloaded May 10, 2013 from Wikipedia athttp://en.wikipedia.org/wiki/File:Bubblegum.jpg9
  10. 10. Sources of Images Images in this presentation notalready cited are from thefollowing subscribed (s) or royalty-free (r) sources Microsoft Office clips (s) www.iStock.com (s) www.Animation.com (s) Wikipedia Commons10

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