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Presentación realizada por @David_Mora en el III Foro del Spain Convention Bureau en

Presentación realizada por @David_Mora en el III Foro del Spain Convention Bureau en

Published in Travel , Business , Technology
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  • 1. Marketing online y redes sociales ante el reto de optimizar recursosDavid Mora GómezGerente de la División @david_mora de Turismo de CEGOS www.visionesdelturismo.com
  • 2. Social Media MarketingPromoción de un producto oservicio mediante el uso deplataformas y canales online enlos cuales la gente se comunicay vincula.
  • 3. http://elpoderdelasideas.com/wp-content/uploads/Mark-Di-Giuseppe-fia2012.jpg
  • 4. ¿POR QUÉ SOCIAL MEDIA?
  • 5. http://tristanelosegui.com
  • 6. 901 M de usuarios 555 M 170 M150 M 12 M 1 2 3 4 5
  • 7. Imagen de @travel2dot0
  • 8. ¿Cómo de importante es el Social Media envuestra estrategia de marketing?
  • 9. ¿PARA QUÉ SOCIAL MEDIA?
  • 10. Capitalizing on the Social Media “Force”“The Force” was most certainly with Visit Orlando and the Orange County Convention Center (OCCC)when Star Wars Celebration V selected Orlando for its 2010 convention home. A gathering of over30,000 Star Wars enthusiasts came from “galaxies far, far away” for four days of memorabilia andmegastars such as George Lucas and Jon Stewart. Without social media sites like Facebook, Twitterand blogs, the Orlando Team would have never known about the legions of local fans conversingabout bringing the one-of-a-kind event to Orlando from other U.S. cities where it had previously beenheld. The Visit Orlando and OCCC team kept a close watch on social media postings and even metwith some of the more vocal advocates for an Orlando-hosted event. Many negotiations later, StarWars Celebration V proved an enormous success for the Orlando destination andConvention Center facility and August 2012 will see Star Wars Celebration VI return for anotherround of intergalactic entertainment.
  • 11. Facebook Giveaway Converts Long-Term CustomerThe Raleigh Convention Center’s Facebook page called The Raleigh Connectionruns frequent contests. A contest to win tickets to a concert resulted in gaining anew repeat client.“We had one very enthusiastic winner, who won a VIP box for her and five friends,”said Laurie Okun, Director of Sales & Marketing, Raleigh Convention Center. “Oneweek later, I received a note saying the winner not only enjoyed the concertimmensely, but walked through the Convention Center and was blown away by ourbuilding! She had not stepped foot into it since it was built. She was with a largefoundation based here in the triangle, and lo and behold, needed a venue to host amajor event—and she booked with us. She is now an ANNUAL customer.”
  • 12. http://www.business2community.com/pinterest/the-lee-county-visitors-convention-bureau-nailed-it-on-pinterest-nailed-it-0242897
  • 13. REPUTACIÓN ONLINE YTRANSPARENCIA
  • 14. ¡Gracias!