0
TDI International:
Passport To Affluent Decision Making Consumers
CONTENTS

1.

TDI company overview

2.

DMRC Advertising – A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDI’s...
TDI Pioneer of Airport Advertising
India’s Leading Outdoor Advertiser
1.
2.
3.
4.

Pioneer of airport advertising for 28 y...
Largest Advertising inventory developed
We have created India’s Largest Advertising Network
in the Fastest Growing Regions...
CONTENTS

1.

TDI company overview

2.

DMRC Advertising – A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDI’s...
Advertising at Delhi Metro – An Insight
Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor
ad...
CONTENTS

1.

TDI company overview

2.

DMRC Advertising – A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDI’s...
Delhi Metro – Reaches various SEC categories (1/4)
Delhi Metro – Reaches various SEC categories (2/4)

70% of the metro users belong to the middle class category
Delhi Metro – Reaches various SEC categories (3/4)

18% of metro users come from Upper Middle class category
Delhi Metro – Reaches various SEC categories (4/4)

Close to 60% of commuters belong to salaried class
Delhi Metro Advertising – Reaches all the demographic segments(1/3)

Predominantly Male close to 76%
Delhi Metro Advertising – Reaches all the demographic segments(2/3)

Females, working women, Children
Delhi Metro Advertising – Reaches all the demographic segments(3/3)

Close to 85% of commuters come under 35 years of age,...
Delhi Metro Advertising – Creates top of mind recall by reinforcement

Close to 80% of commuters comprises of Graduates an...
CONTENTS

1.

TDI company overview

2.

DMRC Advertising – A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDI’s...
Consumer Durables - Philips
Real Estate - Nirala
Auto Components - MRF
Electricals – Crompton Greaves
Govt Bodies – Public Notices
Healthcare - Fortis
Media & Entertainment – Zee TV
Hospitality – Mc Donalds
FMCG - HUL
Movies
Banking – Allahabad Bank
Tourism – Gujarat Tourism
Automobile - Toyota
Financial Services & Investment – Reliance Capital
Lifestyle - Grasim
Retail – Vijay Sales
IT Hardware - HCL
IT Software - Microsoft
ITES - IBM
CONTENTS

1.

TDI company overview

2.

DMRC Advertising – A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDI’s...
Proposed Solution-1

Backlit Translite of 12’X6’ at Exit of the Platform
Proposed Solution-2

Backlit Translite of 38.3’X5.8’ at Entrance of the Station
Proposed Solution-3

Backlit Translite of 5’X10’ at Entrance of the Platform
Proposed Solution-4

Backlit Translite of 16’X4’ at Entrance of the Platform
Proposed Solution-5

Backlit Translite of 10’X5’ at Concourse Area
Proposed Solution-6

Backlit Translite of 12’X4’ Above Ticket Counter
Proposed Solution-7

Backlit Translite of 10’X5’ On the Platform
Proposed Solution-8

Backlit Translite of 10’X5’ On the Platform
Proposed Solution-9

Backlit Translite of 7’X11’ Near Token Channel
Proposed Solution-10

Backlit Translite of 8’X4’ Near Ticket Counter
Proposed Solution-11

Backlit Translite of 12’X6’ at Exit of the Station
Proposed Solution-12

Backlit Translite of 15’X5’ at Exit of the Platform
Proposed Solution-13

Backlit Translite of 15’X5’ at Exit of the Platform
Proposed Solution-14

Backlit Translite of 10’X5’ at Exit of the Platform
Upcoming SlideShare
Loading in...5
×

DMRC Advertising,TDI Metro Advertising,DMRC presentation

437

Published on

TDI International India P Limited is the leader in Outdoor Advertising, providing Airport Advertising and Metro Advertising in India. TDI provides Outdoor Advertising in Indian cities like Kolkata, Ahmedabad, and Pune, etc.

Published in: Marketing, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
437
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "DMRC Advertising,TDI Metro Advertising,DMRC presentation "

  1. 1. TDI International: Passport To Affluent Decision Making Consumers
  2. 2. CONTENTS 1. TDI company overview 2. DMRC Advertising – A Brief Insight 3. Benefits of advertising at DMRC 4. TDI’s experience in advertising across various categories 5. Available Media Options
  3. 3. TDI Pioneer of Airport Advertising India’s Leading Outdoor Advertiser 1. 2. 3. 4. Pioneer of airport advertising for 28 years, with the largest outdoor network Single largest airport advertiser in India, with strong pan-India execution skills Exclusive rights to 9 airports, 22 metro stations, and a media services agency Largest outdoor inventory with 600,000 display sites and over 500 customers Integrated Business Model Providing Wide Range of Outdoor Solutions Airport Advertising ■ Exclusive advertising rights for 9 airports across India ■ 5,500+ advertising sites spread across high visibility zones in airports Metro Advertising ■ Exclusive advertising rights for 22 Delhi metro stations ■ 750 advertising sites spread across strategic locations at stations Media Services ■ Specialized out of home media agency offering advertising solutions ■ Services include strategic planning, media buying and media execution MAD Services ■ 40+ clients and 680 websites across mobile and Internet advertising ■ Strong international relationships with major ad-server networks 3
  4. 4. Largest Advertising inventory developed We have created India’s Largest Advertising Network in the Fastest Growing Regions… Delhi (Metro) Traffic: 4.7 mn Growth: 23% Goa Traffic: 3.5 mn Growth: 18% Delhi Traffic: 10.3 mn Growth: 7% 3. First tri-vision display in India created Rajasthan West Bengal Gujarat Tirupati Maharashtra Traffic: 0.2 mn Growth: 38% Trivandrum Traffic: 2.8 mn Growth: 43% Chennai Traffic: 12.9 mn Growth: 7% Calicut Traffic: 2.2 mn Growth: 7% 2. First printed display in India for outdoor developed Kolkata Pune Traffic: 3.3 mn Growth: 17% 1. Pioneered airport advertising in India in 1986 Traffic: 605.9 mn Growth: 210% Ahmedabad Kerala Tamil Nadu …By Pioneering the Industry and Continuously Innovating Cochin Traffic: 4.7 mn Growth: 8% 4. First outdoor interactive kiosk in India created 5. First audio-visual (digital) outdoor advertiser in India 6. First 360 degree tri-vision displays in India made 7. Started internet and mobile advertising division in 2008 – the fastest growing industry Source: Company presentation, AAI, DMRC; Note: Traffic refers to international & domestic passenger traffic for ’2012 4
  5. 5. CONTENTS 1. TDI company overview 2. DMRC Advertising – A Brief Insight 3. Benefits of advertising at DMRC 4. TDI’s experience in advertising across various categories 5. Available Media Options
  6. 6. Advertising at Delhi Metro – An Insight Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor advertising sites and its network penetration deeper into the capital. Why Delhi Metro: Delhi Metro is a unique opportunity for advertisers keen to tap the huge cosmopolitan market of Delhi. More than 25 Lac people commute by Delhi metro daily. Consumers are continuously surrounded by your brand as they spend minimum six minutes at the station. It guarantees maximum exposure a brand can get. Brand gets exposure of 17:30 hours daily (6:00AM to 11:30 PM) Over the past two years, both national and regional brands have shifted significant portion of their budgets towards this mode of advertising.
  7. 7. CONTENTS 1. TDI company overview 2. DMRC Advertising – A Brief Insight 3. Benefits of advertising at DMRC 4. TDI’s experience in advertising across various categories 5. Available Media Options
  8. 8. Delhi Metro – Reaches various SEC categories (1/4)
  9. 9. Delhi Metro – Reaches various SEC categories (2/4) 70% of the metro users belong to the middle class category
  10. 10. Delhi Metro – Reaches various SEC categories (3/4) 18% of metro users come from Upper Middle class category
  11. 11. Delhi Metro – Reaches various SEC categories (4/4) Close to 60% of commuters belong to salaried class
  12. 12. Delhi Metro Advertising – Reaches all the demographic segments(1/3) Predominantly Male close to 76%
  13. 13. Delhi Metro Advertising – Reaches all the demographic segments(2/3) Females, working women, Children
  14. 14. Delhi Metro Advertising – Reaches all the demographic segments(3/3) Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs of age
  15. 15. Delhi Metro Advertising – Creates top of mind recall by reinforcement Close to 80% of commuters comprises of Graduates and above and use metro everyday to commute to their work place.
  16. 16. CONTENTS 1. TDI company overview 2. DMRC Advertising – A Brief Insight 3. Benefits of advertising at DMRC 4. TDI’s experience in advertising across various categories 5. Available Media Options
  17. 17. Consumer Durables - Philips
  18. 18. Real Estate - Nirala
  19. 19. Auto Components - MRF
  20. 20. Electricals – Crompton Greaves
  21. 21. Govt Bodies – Public Notices
  22. 22. Healthcare - Fortis
  23. 23. Media & Entertainment – Zee TV
  24. 24. Hospitality – Mc Donalds
  25. 25. FMCG - HUL
  26. 26. Movies
  27. 27. Banking – Allahabad Bank
  28. 28. Tourism – Gujarat Tourism
  29. 29. Automobile - Toyota
  30. 30. Financial Services & Investment – Reliance Capital
  31. 31. Lifestyle - Grasim
  32. 32. Retail – Vijay Sales
  33. 33. IT Hardware - HCL
  34. 34. IT Software - Microsoft
  35. 35. ITES - IBM
  36. 36. CONTENTS 1. TDI company overview 2. DMRC Advertising – A Brief Insight 3. Benefits of advertising at DMRC 4. TDI’s experience in advertising across various categories 5. Available Media Options
  37. 37. Proposed Solution-1 Backlit Translite of 12’X6’ at Exit of the Platform
  38. 38. Proposed Solution-2 Backlit Translite of 38.3’X5.8’ at Entrance of the Station
  39. 39. Proposed Solution-3 Backlit Translite of 5’X10’ at Entrance of the Platform
  40. 40. Proposed Solution-4 Backlit Translite of 16’X4’ at Entrance of the Platform
  41. 41. Proposed Solution-5 Backlit Translite of 10’X5’ at Concourse Area
  42. 42. Proposed Solution-6 Backlit Translite of 12’X4’ Above Ticket Counter
  43. 43. Proposed Solution-7 Backlit Translite of 10’X5’ On the Platform
  44. 44. Proposed Solution-8 Backlit Translite of 10’X5’ On the Platform
  45. 45. Proposed Solution-9 Backlit Translite of 7’X11’ Near Token Channel
  46. 46. Proposed Solution-10 Backlit Translite of 8’X4’ Near Ticket Counter
  47. 47. Proposed Solution-11 Backlit Translite of 12’X6’ at Exit of the Station
  48. 48. Proposed Solution-12 Backlit Translite of 15’X5’ at Exit of the Platform
  49. 49. Proposed Solution-13 Backlit Translite of 15’X5’ at Exit of the Platform
  50. 50. Proposed Solution-14 Backlit Translite of 10’X5’ at Exit of the Platform
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×