All of beyonces videos include a lot of dance routine, this video isn't so much a dance routine but includes some sort of dance throughout the video.
The video was directed by Melina matsouskas who also directed the video for Rihannas song “rude boy”
Throughout the video all of the shots are on beyonce and her sexualised movements. The video links in with the song but it doesn't have a storyline.
All of the camera shots are at the attention of beyonce and they have include lots of close ups and long shots to show the full image of her.
The shots are cut quickly and the camera zooms in and pans in with her every movement.
There is a strong relationship between the lyrics in the visual. In the beginning of the song the text flashes up with the title of the song “ why don’t you love me” also there is a part where she walks around with a sign in her hand saying “ why don’t you love me” This may be also part of her star persona and may express what is actually going on within her own personal life.
Genres and start iconography
Beyonces genre of music is rnb but she does collaborate with other artists to do some hip hop styles.
all beyonces videos are very stylistic, the main basis of her videos are her dance moves, her look, her outfits and the background props.
All the outfits chosen are tailored to her look and image that she is trying to get across to her audience.
Beyonce is seen to be a very seductive and strong powerful woman.
Beyonce is typically going for a young audience from around the age 16 to 24.
The mise-en-scene uses a range of different shots, from closeup,overhead shots and long shots to engage the audience with the artists, all scenes are flashed by quickly.
Iconography Beyonces style is very mainstream and can appeal to a wide range of audiences but mostly young females.beyonce is well known for her famous dance routines and great stage presence.