P.E.T. Come Home App MRD
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

P.E.T. Come Home App MRD

  • 962 views
Uploaded on

TBL Development Firm is looking for Investors and Business Partners for Pet Finder – is a small location device that will provide a new level of security and enhance your peace of mind by being......

TBL Development Firm is looking for Investors and Business Partners for Pet Finder – is a small location device that will provide a new level of security and enhance your peace of mind by being able to locate your pet’s device location at anytime from almost anywhere via the internet, cellular phone, or from a fixed-wire telephone. This small, disk shaped device offers added security that has never before been available at this size and price and will locate both indoors and outdoors. The Pet Finder product receives radio signals from the Global Positioning Satellites orbiting the earth. Once the device is activated, the Pet Finder network will begin receiving your devices location information by sending a private data code over the international GSM wireless cellular phone system to the Pet Finder Network. You will then be able to look up the information by viewing a detailed map of the last known location of your pet at any time by going to the internet at www.tbldevelopmentfirm.com or by calling our automated phone system. Then you enter your secured I.D. and Password to see or hear the location of your pet.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
962
On Slideshare
819
From Embeds
143
Number of Embeds
2

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 143

http://tbldevelopmentfirm.com 141
http://tblhome.tbldevelopmentfirm.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. - Triple Bottom Line, LLC P.E.T. Come Home Mobile App Marketing Resource Document
  • 2. Save Your Pat Days Campaignfor P.E.T. Come Home App P.E.T Come Home is a combination of a mobile app and GPS Collar device that will provide a new level of security and enhance your peace of mind by being able to locate your pet’s device location at anytime. Excellent Features such as Camera Filters, Pet Profile and Social Media Sharing so every Pet Lovers will enjoy P.E.T. Come Home has to offer. A Premium app that your pet deserves!!!
  • 3. Executive SummaryWe intend to develop a user-friendly mobile application that targets petlovers. The concept of this utility app is to add a higher level ofprotection for their dog or cat to prevent from losing them. The app willbe developed using iOS and android platforms. The app will beintegrated with GPS tracking terminal which allows user to identify theexact location of their pets. The app facilitates the user to set thedemographic information of where the pet resides and also they wouldbe able to set predefined distance, once the pet reaches predefineddistance the user will get an alert on their mobile device.
  • 4. Executive SummaryThe app also will communicate with the backend web applicationwhere the user could be able to register, add details about the pet suchas medical records. The app will be integrated with GPS trackingterminal which allows user to identify the exact location of their pets.An external device “GPS collar device” or the “P.E.T Come Home CollarDevice” is required for purchase in order to activate the fullfunctionality of the app. How this will work is that a signal istransmitted from the collar of the animal. Here a transmitting devicewill be either built into or attached to the collar of the animal, whichtransmits a signal to a satellite which is then relayed back to a webservice & the data is recorded. However the Free app will provide freedaily tips and articles for users to read on. Users can also input medicalrecords and relevant details of their pet. Multiple great features portedin one app.
  • 5. Executive Summary Chances of losing a pet will always likely to happen and a possible percentage increase will continue due to the busy lifestyle of this modern times. Actually Dr. Weiss advises that pets should be microchipped and wear identification collars with easy-to-read contact information. “We suggest that the tag should have the cell phone number of the pet parent, the cell number of an emergency contact, the land line of the pet parent, and if the person is comfortable doing so, the street address of their home,” she says.
  • 6. Executive Summary So these optimized solutions ensure safety and worry free for pet lovers out there. The premium and basic features of the mobile app is a combination of protection, information and awareness. We come to say that the app would be essential to a daily life of a Pet Lover.Our goal is to engage users with our end product. We will focus morea long-term relationship and completely convert them as loyal usersof P.E.T Come Home mobile app and its products. Product Brandingwill soon develop as the product provision the needs of the targetuser.
  • 7. Executive SummaryIn order to reach the ultimate goal, my team and I will create a MRDthat will fully narrate the user story, turn the idea/story into results,launch the product/app and convert into sales and progressivelygenerate ROI
  • 8. 1. IntroductionP.E.T Come Home is a combination of a mobile app and GPS Collardevice that will provide a new level of security and enhance your peaceof mind by being able to locate your pet’s device location at anytimefrom almost anywhere via the internet, cellular phone, or from a fixed-wire telephone. This small, disk shaped device offers added securitythat has never before been available at this size and price and willlocate both indoors and outdoors.The P.E.T Come Home product receives radio signals from the GlobalPositioning Satellites orbiting the earth. Once the device is activated,the P.E.T Come Home network will begin receiving your deviceslocation information by sending a private data code over theinternational GSM wireless cellular phone system to the P.E.T ComeHome Network.
  • 9. 1. IntroductionYou will then be able to look up the information by viewing a detailedmap of the last known location of your pet at any time by going to theinternet at www.tbldevelopmentfirm.com or by calling our automatedphone system. Then you enter your secured I.D. and Password to see orhear the location of your pet. One of the great features of P.E.T ComeHome is the ability to setup map zones so that our P.E.T Come HomeNetwork will alert you if your device enters or exits a customizedDanger or Safety zone that you have created. You may also have thesystem trigger an “Alert” based upon the speed that your pet istraveling. Our services are simple to use yet utilize the most advancedGlobal Positioning Satellite and International Cellular locationtechnology in the world today.
  • 10. 1. IntroductionLinking People Through Technology™ with the usage of globalpositioning system consisting of computers, transmitters, computersoftware receivers, and network interface devices. We utilizetelecommunication services such as local and long distancetransmission of voice, graphics, data by means of telephone,telegraphic, cable, and satellite transmissions. We also provide acomputer service by acting as an application service provider in thefield of knowledge management to host computer applicationsoftware. This software searches and retrieves information fromdatabases and computer networks
  • 11. 2.OverviewThe app will be developed using iOS and android platforms. The appwill be integrated with GPS tracking terminal which allows user toidentify the exact location of their pets. The app also will be integratedwith the backend web application where the user could be able toregister, add details about the pet such as Adding Medical Records,etc.,”.The app also facilitates the user to set the demographic information ofwhere the pet resides and also they would be able to set predefineddistance, once the pet reaches predefined distance the user will get analert on their mobile device.
  • 12. Mobile App Functionalities Once the User has downloaded the app from the App/Android store the app should direct them to the appropriate website based on their demographic. This is preferred but not essential as some users might want to enter data directly from their respective phones. GPS tracking of the Pet (Dogs & Cats primarily). How this will work is that a signal is transmitted from the collar of the animal. Here a transmitting device will be either built into or attached to the collar of the animal, which transmits a signal to a satellite which is then relayed back to a web service & the data is recorded. The distance travelled should be set at the Users discretion, but our suggestion would be for the App to have the following Distance Settings: 20metres, 50 meters, 100 meters, 200 meters & or Other, as well as a function to switch the transmitter OFF.
  • 13. Mobile App Functionalities On the Phone/Tablet side, once an animal breaches its preset boundary, an audible alert is sent to the device. This audible alert will be option based and selected from the website during the User entry stage. On the Phone/Tablet side, once an animal breaches its preset boundary, an audible alert is sent to the device. This audible alert will be option based and selected from the website during the User entry stage. We will to record 3-4 tunes created as a .wav file on the website for the user to select from. GPS should be constantly tracking the animal until found. From here the user can elect to switch off the app, or disable it for a predetermined time, say 30mins, which will allow them sufficient time to transport their pet home, or maybe it should just constantly track until the pet is once again located within its initial predetermined boundaries.
  • 14. Other Functionalities Have a folder/Area where the user can input medical record of their pet The Apps need to also function as a QR Reader, so once this function within the app is selected it will read the QR/Transmitter tag located on the collar of the pet. Notify the user when the battery on the transmitter needs changing. A GUI with selectable options that can be shared through app users on the same account to be able to notify each other if the Dog/Cat has been Fed, or if the Dog has been Walked A live calendar that sends user a pop up when an event is due within 24hrs or overdue after 7 days of event date, including a Happy Birthday Gingle for your pet on its calendar birthday..
  • 15. Overview of the Scenario
  • 16. A. Login Page:  Once the splash screen get disappeared, the app will display the login page  The user should’ve registered earlier using mobile/web application in order to login into the app  “Forgot Password” link direct to recover password page  The new users can sign up into the app by using “Signup” option in the login page  “Sign in with Facebook Account” option facilitates the users to login using their facebook account credentials  The login is required only for the first time
  • 17. B. Main Menu:  The App will have 8 different Menus as widgets  The app will have following menus  About Pet  Find Pet  Medical Records  Events  QR Reader  Pet Care  Settings  Social Networks
  • 18. C. About Pet: The user would’ve stored multiple pets information, the “Select Pet” option facilitates the user to view the information about selected pet. The user can view the following information about pet  Pet Name  Pet Image  Pet’s Birthday date The user under admin account would be able to edit and update these information whenever he needed
  • 19. D. Find Pet:  The Find Pet feature of the App, provides user with an option to find current location of the pet by sitting in their home  The map also displays the boundary that determined by the admin  If the pet crosses the network area, the app will display the “ very last location” that covered by the GPS  The user can “zoom in or zoom out” the map by using respective icons
  • 20. D. Find Pet:  Once the pet crosses the boundary which pre-determined by the admin user the app will send a alert to the user  The GPS will be constantly tracking the pet until found. From here the user can elect to switch off the app, or disable it for a predetermined time, say 30mins, which will allow them sufficient time to transport their pet home, or maybe it should just constantly track until the pet is once again located within its initial predetermined boundaries
  • 21. E. Medical Records :  The user will have one touch access to all the medical records through this page  The user can select the pet from the drop down  The user can filter the data by “Selecting Date”  The user also would be able to view the information about “Veterinarian” by clicking respective icon  The user can add, edit or delete medical records from this page
  • 22. F. Events :  The app will display the calendar where the admin able to identify booked dates and the description of event  The admin can view the detailed description by clicking on the particular date/event. It will show Date and detailed description about the event  Once the event is completed, it will be highlighted in the different color  The user will receive a pop up when an event is due within 24hrs or overdue after 7 days of event date  The user can view, edit or delete by using respective options
  • 23. G. QR Reader : The QR Reader functionality allows the user to scan the QR Tag that stuck on to Pet’s Tracking Device Once the QR Tag has been scanned, the user have the following options  Open a URL in browser  Share Via Email  Share Via SMS Once the user open the URL in browser, it will redirect to the webpage which includes a “basic information and medical records” about the pet
  • 24. H. Pet Care :  The A GUI with selectable options that will be shared through app users on the same account to notify each other if the pet has been Fed, or if the Dog has been Walked  The user can view the information about each pet by using “Select Pet” option  The data can be sorted using “date”  Once the user modified the information, he would be able to save the data using “update” option
  • 25. I. User Profile:  The admin user could be able to view/edit/delete his personal information which he provided at the time of registration  The admin user also could be able to add up to “3 secondary level users” on his account  The admin user also would be able to update the information about secondary users at any time  If the user Clicks on “Add Icon” will be directed to another page
  • 26. J. User Profile:  The Admin can add up to 3 secondary users by providing “Name, email, user name and password”  The admin user also could be able to edit or delete the secondary user information
  • 27. K. Settings:  Only the admin user would be able to update the settings  Once the user tap on “Update” the changes will get updated  The admin user could be able to set the boundary distance by using “Boundary Settings”
  • 28. K. Settings:  By default the app will have the following Distance Settings: 20metres 50 meters 100 meters 200 meters Other, as well as a function to switch the transmitter OFF  Once the pet crossed the boundary the app will send an audible alert to the user  The admin user could select the alert tone by using “Alert Settings”
  • 29. I. Settings:  By default the app will have up to four alert tones  The app also will have the option to choose “vibrate” mode  If the user doesn’t select the vibrate mode, the app will send an audible alert by overriding the silent mode
  • 30. J. Social Networks:  This feature allows the user to login into the facebook and twitter account from the app itself  The user can update their desirable information at anytime
  • 31. 3. Target MarketWe intend to build a user-friendly mobile application that targets pet lovers.Triple Bottom Line, LLC has done a detailed analysis on the user requirement.The P.E.T Come Home product receives radio signals from the Global PositioningSatellites orbiting the earth. Once the device is activated, the P.E.T Come Homenetwork will begin receiving your devices location information by sending aprivate data code over the international GSM wireless cellular phone system tothe P.E.T Come Home Network.Our Pet Finder Services is best because we are giving all GPS Device Based onexisting GSM/GPRS network and GPS satellites, this product can locate andmonitor any remote targets by SMS or GPRS.
  • 32. 4. CompetitionCompetition Provide different type of mobile application like Dog finder mobileapplication, Cat finder mobile application which you can use in iphone, Tablets,ipad.Triple Bottom Line places a special focus on preserving a wide technical skill set,while retaining an exceptional level of technical expertise, which enables thecompany to fulfill its mission. Triple Bottom Line offers our clients a broadspectrum of mobile application development services. We have team ofdedicated developers specializing in Android, iPhone, Symbian, iPad, tablets,Blackberry.
  • 33. 5. Desired CharacteristicsWorking Based on existing GSM/GPRS network and GPS satellites, this productcan locate and monitor any remote targets by SMS or GPRS.• GSM/GPRS module: SIMCOM SIM900• Band: 850/900/1800/1900Mhz• Communication protocol: TCP/UDP• CPU: ARM7• GPS chip: SIRF3 Sensitivity: - 159dBm Accuracy: 5- 20m• Time To first fix Cold status 45s Hot status 1s• Wall charger: 110 - 220V input 5V output• Battery: 3.7V 860mAh Li-ion battery – Stand by : 250 Hours• Waterproof: IPX – 6• Storage Temp: - 40°C to +85°C
  • 34. 5. Desired CharacteristicsWorking Based on existing GSM/GPRS network and GPS satellites, this productcan locate and monitor any remote targets by SMS or GPRS.• GSM/GPRS module: SIMCOM SIM900• Band: 850/900/1800/1900Mhz• Communication protocol: TCP/UDP• CPU: ARM7• GPS chip: SIRF3 Sensitivity: - 159dBm Accuracy: 5- 20m• Time To first fix Cold status 45s Hot status 1s• Wall charger: 110 - 220V input 5V output• Battery: 3.7V 860mAh Li-ion battery – Stand by : 250 Hours• Waterproof: IPX – 6• Storage Temp: - 40°C to +85°C
  • 35. 5. Desired CharacteristicsGPSExecutive Summary:GPS plays a vital feature for the development of P.E.T Come Home App. GPSfeatures will be on the top of our list as the smartphone app will communicatewith the GPS Collar device attached on the pet’s neck and user will be able tolocate the exact location of his/her pet. 70% overall function of the premiumapp rely on GPS, so without this feature the premium app and GPS Collar devicewould be useless.5.1 Required Features The GPS Features is available for premium users who purchased the app with the GPS Collar device for their pet. Basic feature such as storing relevant details and medical records of the pet is free The app will be integrated with GPS tracking terminal which allows user to identify the exact location of their pets.
  • 36. 5. Desired Characteristics5.2. Desired Features Virtual Map of P.E.T. Come home users. Users can view other users who also use P.E.T. Come Home from the United States in a Virtual Map. This feature will use the GPS
  • 37. 5. Desired CharacteristicsPush NotificationsExecutive Summary:Once an animal breaches its preset boundary, Push Notification and audiblealert is sent to the device. This audible alert will be option based and selectedfrom the website during the User entry stage. We will to record 3-4 tunescreated as a .wav file on the website for the user to select from.5.1. Required Features This feature will send alerts which will warn the user that his/her pet has reached the predefine location. Push Notifications plus a sound alert will be set to send to the device The distance travelled should be set at the Users discretion, but our suggestion would be for the App to have the following Distance Settings: 20metres, 50 meters, 100 meters, 200 meters & or Other, as well as a function to switch the transmitter OFF.
  • 38. 5. Desired CharacteristicsDesired Features Other Product Offers and New Features to inform users and implement after sales to valued customers
  • 39. 5. Desired CharacteristicsCameraExecutive Summary:We would like to include camera features on the list since NFC only supportsAndroid as of the moment (does not support iPhone 4s and old versions) andaccelerometer is not relevant to the app functions. Users will enjoy takingpictures of their pet and and the social media sharing features5.1. Required Features Users can choose Photo frames or placeholders (app logo and product branding will show in the Free app version)5.2. Desired Features This would be a fun feature for users. We will add simple camera filters and effects where users can take pictures of their pet and share them to Facebook and Twitter. Social Media Marketing will be working here.
  • 40. 6. Estimated Product LifeP.E.T Come Home app will be an Evergreen product. The app itself has a nichemarket and not yet saturated or fragmented in the market. Here are thestatistics we have found online to support our MRD and product cycle of P.E.T.Come Home
  • 41. Dogs The Humane Society of the United States The following statistics were compiled from the American Pet Products Association 2011-2012 National Pet Owners Survey. There are approximately 78.2 million owned dogs in the United States Thirty-nine percent of U.S. households own at least one dog Most owners (60 percent) own one dog Twenty-eight percent of owners own two dogs Twelve percent of owners own three or more dogs On average, owners have almost two dogs (1.69 percent) The proportion of male to female dogs is even Twenty-one percent of owned dogs were adopted from an animal shelter On average, dog owners spent $248 on veterinary visits (vaccine, well visits) annually Seventy-eight percent of owned dogs are spayed or neutered
  • 42. Cats There are approximately 86.4 million owned cats in the United States Thirty-three percent of U.S. households own at least one cat Fifty-two percent of owners own more than one cat On average, owners have two cats (2.2) More female cats are owned than male cats (80 percent vs. 65 percent respectively) Twenty-one percent of owned cats were adopted from an animal shelter Cat owners spent an average of $219 on routine veterinary visits Eighty-eight percent of owned cats are spayed or neuteredSource:http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html
  • 43. 6. Estimated Product LifeA positive Evergreen possibilities and opportunities for P.E.T. Come Home andwe will attain these goals to develop the premium app. Additionaldevelopments would be NFC enabled features and a small but functional socialwebsite for P.E.T. Come home users. Of course we have to account these asextra costs and expenses but if we will see an exceptional progress, then we willdefinitely add these features for product engagement.
  • 44. 7. DistributionThe First Phase of Development will focus on the iOS Platform. P.E.T. Comehome will be published to the App Store and can be downloaded for free andpaid version to avail the premium features together with the GPS Collar Devicewhich will be delivered to the user upon purchasing
  • 45. 8. Tracking & GoalsWhereas the mobile development team might want to gather data from theanalytics in some of the following and probably a lot more. How long does the user use the application - Free version How long does the user use the application - Premium version Which OS have the most no. of downloads and installs (iOS or An droid) What features does the user love the most aside from the GPS functions (Camera Effects, Medical Information, etc.) What is the demographic information or location of the user What time does the active users use the application How may bugs or crash reports sent by users (daily & monthly reports) How many overall users are engage with the application (active users, frequent users, etc.)
  • 46. 8. Tracking & GoalsWhereas the marketing team wants to know profile and information of ourusers in order to launch successful campaigns. What are the gender and age range of our users What kind of pet do they have (dog, cat, etc.) What state and city have purchased the Premium App together with the GPS Collar Device Where do we get referral links (Twitter, Facebook, etc.)
  • 47. 8. Tracking & GoalsSocial Platforms1. Facebook - Our main target because we can upload visuals and embed URLfrom the website. Excellent for marketing and launching campaigns2. Twitter – One of the largest user databaseHash Tags we will use#Pets (based on the analytics http://www.hashtags.org/analytics/PETS/)#PETComeHome (name of the app)#Petlovers
  • 48. Facebook Insights
  • 49. #PETS 24-Hour Trend Graph
  • 50. 8. Tracking & GoalsWe found some research that there are existing social websites forpets. Pet owners are very active on these sites and they create profilesand upload pictures of their pet. We will consider these sites togenerate leads and launch campaigns.SOCIAL WEBSITES FOR PETS (in no particular order because we willstill test which actual sites are effective for holding marketingcampaigns) Catster.com MyLooneyPets Cuteness Pawsway Dogster.com Peoplenpets Fuzzster Petbrags LoveMyPets Petizens
  • 51. 9. Licensing RequirementsThese statements will be incorporated with the Licensing requirements on howusers will use the mobile application with restrictions and defined limitations1. License: Developer hereby grants to Licensee a perpetual, non-exclusive,limited license to use the Software in the United States of America as set forthin this Agreement.2. Restrictions: Licensee shall not modify, copy, duplicate, reproduce, license orsublicense the Software, or transfer or convey the Software or any right in theSoftware to anyone else without the prior written consent of Developer;provided that Licensee may make one copy of the Software for backup orarchival purposes.3.For Users: Users must not download the app using jailbreak method nordistribute the .ipa of the application in any manner.
  • 52. 10. MaintenanceFor a period of 1 year following delivery of the Software to End-Users (the"Warranty Period"), Developer warrants that the Software shall perform in allmaterial respects according to the Developers specifications concerning theSoftware when used with the appropriate mobile device. In the event of anybreach or alleged breach of this warranty, Liscensee shall promptly notifyDeveloper and return the Software to Developer at Liscensees expense.Liscensees sole remedy shall be that Developer shall correct the Software sothat it operates according to the warranty. This warranty shall not apply to theSoftware if modified by anyone or if used improperly or on an operatingenvironment not approved by Licensor.
  • 53. 11. Impact on Other ProductsIn the event of any defect in the GPS Collar device upon which the hardware ispurchased arising within 1 year warranty period of the date of delivery of thehardware, upon return to Developer of the hardware, Company shall providethe Customer a newly replaced GPS Collar Device.
  • 54. 12. PromotionsIn the event of any defect in the GPS Collar device upon which the hardware ispurchased arising within 1 year warranty period of the date of delivery of thehardware, upon return to Developer of the hardware, Company shall providethe Customer a newly replaced GPS Collar Device. Introduction• Save your Pet, History of GPS Device, Wildlife Tracking.• How GPS works, Other forms of pet identification.• Types of GPS tracking system, features, and methods. GPS Technologies - Lost Pet• More and more owners are turning away from just putting a collar with an IDtag on their dog.• Trends in American pet ownership continue to show pets are getting morethan just basic care.
  • 55. GPS Technologies - Lost Pet O More and more owners are turning away from just putting a collar with an ID tag on their dog. O Trends in American of pet ownership continues to show pets are getting more than just basic care. SAVE YOUR PET DAYS will influence pet owners to invest in their pets safety.
  • 56. Trends in American PetO American Pet Products Manufacturers Association is a leading not-for-profit trade association of pet product manufacturers and importers and tracks consumer trends when it comes to pets.O The 2005/2006 National Pet Owners Survey done by the APPMA found that pet ownership remains on the rise in the US.
  • 57. What is GPSO GPS is Global Positioning SystemO Used to track pets through satellite transmissionO Originally created for the U.S. military, but eventually became available for the general population
  • 58. How can GPS used to track Pet?O GPS receivers along with microchips can be imbedded beneath the skin of household petsO Receivers can also be attached to specially made collars
  • 59. In the NewsO On February 16th 2006, Vivi the prized Westminster Whippet escaped from her cage at Kennedy AirportO To this date, despite many efforts to find her including helicopter and police searches, flyers, tracking dogs, food traps, and pet psychics, she has not been foundO With the aid of a GPS tracking device, Vivi most likely would have been caught months ago
  • 60. A picture speaks louder than words.We are going to create sad animal that demonstrate theneed for the GPS location device for pets. These imageswill be shared on Twitter, Pinterest, Flickr, Facebook.We also are using CafePress to make merchandise forpromotional events.
  • 61. Why GPS is better?O Id tags may fall off, be difficult to read, orunreachable on aggressive animalsO Tattoos may become faded over timeO Microchips cannot track the animal-pet must becaught and brought to an appropriate facilityO Tracking collars may come off, break, or have lowradio frequenciesO All previous methods rely on intervention by astranger
  • 62. P.E.T. Come HomeO The P.E.T. Come Home consists of a GPS trackingdevice and a cellular transmitter.O The device is attached to the protective snap guard,which slips onto your pets collar, halter or harness.O It runs on three rechargeable AAA batteries.O If your pet wanders outside the boundary of the fence,you will be alerted immediately and sent a continuousupdate on the location of your pet.