Odn of wny 6 10 11


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A Presentation Delivered to The OD Network of WNY on June 10, 2011

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Odn of wny 6 10 11

  1. 1. Enhancing Your Brand through Social Media<br />For ODN of WNY<br />June 10, 2011<br />Presenter Terry Babij<br />
  2. 2. 2<br />Social Media Revolution by Socialnomics<br />Click to connect to You Tube for Video<br />
  3. 3. Conversation Prism<br />Click for Source<br />
  4. 4. Listening for pulse of community<br />Lurkers<br />Use search and other tools to listen for positive and negative conversations<br />Promote Social Media with SHARING on Web-Sites and E-Mail messages<br />
  5. 5. Various Platforms<br />LinkedIn<br />Facebook<br />Twitter<br />You Tube<br />RSS<br />Blogs<br />
  6. 6. Click for Source<br />
  7. 7. Social Media Iceberg<br />So much going on out of sight!<br />Need to pick your strategy<br />Be prepared to alter course<br />Once you have committed there is no stopping<br />
  8. 8. Originally a place to post resumes and look for work. Now a popular B2B or Professional Social Network<br />Single profile<br />Business Networking<br />Company pages<br />LinkedIn Groups<br />Discussions<br />LinkedIn® Answers<br />
  9. 9. My LinkedIn Profile<br />Must be invited to join someone’s network and are only supposed to invite people you know (if you know e-mail)<br />May ask others for introduction<br />Some people have profiles but do not accept invitations???<br />Publications ETC<br />Links<br />
  10. 10. Company Page<br /><ul><li>A Place to Promote Company
  11. 11. Upload Products
  12. 12. Make Announcements
  13. 13. Publicize Events
  14. 14. Others can follow</li></li></ul><li>Click for Source<br />Social Compass<br />
  15. 15. Facebook <br />Many changes and updates. Hard to keep up.<br />More conversational and less management than Web Site<br />How to manage different profiles<br />Personal Profiles<br />Limited to 5,000 friends<br />Personal<br />Should not conduct business<br />Small print may find your page gone<br />
  16. 16. Personal Profiles cont’d<br />May want multiple profiles?<br />Personal<br />Professional<br />News feed delivered by FB to your wall<br />Others can post or write on your wall<br />Direct messages <br />Pokes<br />“PAGES” and “GROUPS”<br />
  17. 17. Company Pages<br />
  18. 18. Company Pages<br />Business Focused or Not For Profit<br />Create “Welcome” page so 1st time visitors do not land directly on wall using FBML<br />Ideally less about you more about what the readers or FANS would like to see<br />Find good content and share with questions or comments<br />Goal 25 Likes to customize Page URL<br />Real traction starts at 500-1,000 Likes<br />
  19. 19. Pages Cont’d<br />PEOPLE can Like not PAGES<br />Use FB as Page to post to wall and others Need to post as Page to have Impressions<br />People and Pages who “Like” can post on CO Wall if settings permit<br />Admin can remove inappropriate posts<br />Aim to be “REMARKABLE”<br />Impressions and Insights<br />
  20. 20. Insights<br />
  21. 21. Impressions<br />Similar context to advertizing.<br />Impression = viewing<br />Higher comment and LIKE should produce more impressions<br />FB will suggest to others they think may be interested<br />The Life of a post does last!<br />Can be shared and then show on other walls<br />Resides on Company Wall<br />
  22. 22. Group Pages<br />Groups different from Pages<br />For Not 4 Profits, Clubs or Orgs.<br />NKBA WNY<br />NFCC<br />Great way to have open conversations and community input<br />
  23. 23. Insights to Goals<br />Likes or Fans good for organic growth can this correlate to business growth?<br />Active users Monthly, Weekly, Daily<br />Interactions<br />Comments<br />Link back to Web Site measure with Google Analytics (Referring Site)<br />Share and comments are gifts<br />
  24. 24. Click for Source<br />Twitter<br />
  25. 25. Twitter<br />Profiles (“@” Handles)<br />Personal<br />Professional<br />Not required to follow all who follow<br />Company<br />Department or Job Specific<br />Some companies have unique handle for each person<br />Etiquette to follow all who follow<br />@BestBuy many respond to question<br />
  26. 26. Twitter Cont’d<br />Half life of Tweet about 90 seconds<br />Those who are communicating will see and it will be stored in your timeline<br />No such thing as butting in on Twitter<br />Need to listen and look for opportunities to contribute<br />Twitter ideal way to publicize Blog<br />It is okay to repeat yourself<br />
  27. 27. Twitter Jargon<br />Tweet<br />Retweet<br />#Hashtags<br />Searches Saved<br />#FF<br />Tweetups<br />Many Texting Acronyms used<br />
  28. 28. Blogs<br />Many platforms<br />Wordpress<br />Typeworks<br />Blogger<br />LinkedIn<br />On website<br />Must be scheduled and regular<br />Use to create Social Media activity<br />What would your readers be interested in?<br />
  29. 29. Google as a Content Tool& other Applications<br />Analytics<br />Google Alerts<br />Good News<br />Google Reader<br />Show Blog stats!<br />Dashboards<br />Tweetdeck<br />
  30. 30. Click for Source<br />
  31. 31. Goals<br />Likes<br />FB Impressions and Feedback<br />Company Web Site Registrations<br />Inbound links from Social Media<br />Added traffic on Web Site<br />Blog traffic created<br />Added traffic at Trade Shows<br />
  32. 32. My Reading List<br />Content Rules by C.C. Chapman and Anne Handley<br />Six Pixels of Separation by Mitch Joel<br />UnMarketing by Scott Stratten<br />Flip the Funnel by Joseph Jaffey<br />Engage Brian Solis<br />Poke the Box Seth Godin<br />Empowered by Josh Bernoff and Ted Schadler Forrester Research Do the Work by Steven Pressfield<br />
  33. 33. Resources<br />http://www.briansolis.com/<br />http://www.socialmediaexaminer.com/<br />www.google.com<br />Many Blogs and podcasts subscribed to<br />iTunes for Podcast management<br />Intersection Consulting<br />
  34. 34. Where to Find Me?<br />LinkedIn Terry Babij <br />Facebook<br /> Business Profile Terry Babij<br /> Personal Profile Terry Babij Different Picture<br /> Company www.facebook.com/berenson.corp<br />Twitter<br /> Business Handle @TerryBabij<br /> Personal Handle @FE_CameraGuy<br /> Company @BerensonCorp<br />Flickr<br />Terry Babij<br />E-Mails: Tbabij@Berensonhardware.com, Tbabij@cogeco.ca,<br />Phone: Desk 716-332-4271 Cell: 716-348-7830<br />You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com<br />
  35. 35. Questions?<br />