Odn of wny 6 10 11

Enhancing Your Brand through Social Media
For ODN of WNY
June 10, 2011
Presenter Terry Babij

2
Social Media Revolution by Socialnomics
Click to connect to You Tube for Video

Conversation Prism
Click for Source

Listening for pulse of community
Lurkers
Use search and other tools to listen for positive and negative conversations
Promote Social Media with SHARING on Web-Sites and E-Mail messages

Various Platforms
LinkedIn
Facebook
Twitter
You Tube
RSS
Blogs

Click for Source

Social Media Iceberg
So much going on out of sight!
Need to pick your strategy
Be prepared to alter course
Once you have committed there is no stopping

Originally a place to post resumes and look for work. Now a popular B2B or Professional Social Network
Single profile
Business Networking
Company pages
LinkedIn Groups
Discussions
LinkedIn® Answers

My LinkedIn Profile
Must be invited to join someone’s network and are only supposed to invite people you know (if you know e-mail)
May ask others for introduction
Some people have profiles but do not accept invitations???
Publications ETC
Links

Company Page
A Place to Promote Company
Upload Products
Make Announcements
Publicize Events
Others can follow

Click for Source
Social Compass

Facebook
Many changes and updates. Hard to keep up.
More conversational and less management than Web Site
How to manage different profiles
Personal Profiles
Limited to 5,000 friends
Personal
Should not conduct business
Small print may find your page gone

Personal Profiles cont’d
May want multiple profiles?
Personal
Professional
News feed delivered by FB to your wall
Others can post or write on your wall
Direct messages
Pokes
“PAGES” and “GROUPS”

Company Pages

Company Pages
Business Focused or Not For Profit
Create “Welcome” page so 1st time visitors do not land directly on wall using FBML
Ideally less about you more about what the readers or FANS would like to see
Find good content and share with questions or comments
Goal 25 Likes to customize Page URL
Real traction starts at 500-1,000 Likes

Pages Cont’d
PEOPLE can Like not PAGES
Use FB as Page to post to wall and others Need to post as Page to have Impressions
People and Pages who “Like” can post on CO Wall if settings permit
Admin can remove inappropriate posts
Aim to be “REMARKABLE”
Impressions and Insights

Insights

Impressions
Similar context to advertizing.
Impression = viewing
Higher comment and LIKE should produce more impressions
FB will suggest to others they think may be interested
The Life of a post does last!
Can be shared and then show on other walls
Resides on Company Wall

Group Pages
Groups different from Pages
For Not 4 Profits, Clubs or Orgs.
NKBA WNY
NFCC
Great way to have open conversations and community input

Insights to Goals
Likes or Fans good for organic growth can this correlate to business growth?
Active users Monthly, Weekly, Daily
Interactions
Comments
Link back to Web Site measure with Google Analytics (Referring Site)
Share and comments are gifts

Click for Source
Twitter

Twitter
Profiles (“@” Handles)
Personal
Professional
Not required to follow all who follow
Company
Department or Job Specific
Some companies have unique handle for each person
Etiquette to follow all who follow
@BestBuy many respond to question

Twitter Cont’d
Half life of Tweet about 90 seconds
Those who are communicating will see and it will be stored in your timeline
No such thing as butting in on Twitter
Need to listen and look for opportunities to contribute
Twitter ideal way to publicize Blog
It is okay to repeat yourself

Twitter Jargon
Tweet
Retweet
#Hashtags
Searches Saved
#FF
Tweetups
Many Texting Acronyms used

Blogs
Many platforms
Wordpress
Typeworks
Blogger
LinkedIn
On website
Must be scheduled and regular
Use to create Social Media activity
What would your readers be interested in?

Google as a Content Tool& other Applications
Analytics
Google Alerts
Good News
Google Reader
Show Blog stats!
Dashboards
Tweetdeck

Click for Source

Goals
Likes
FB Impressions and Feedback
Company Web Site Registrations
Inbound links from Social Media
Added traffic on Web Site
Blog traffic created
Added traffic at Trade Shows

My Reading List
Content Rules by C.C. Chapman and Anne Handley
Six Pixels of Separation by Mitch Joel
UnMarketing by Scott Stratten
Flip the Funnel by Joseph Jaffey
Engage Brian Solis
Poke the Box Seth Godin
Empowered by Josh Bernoff and Ted Schadler Forrester Research Do the Work by Steven Pressfield

Resources
http://www.briansolis.com/
http://www.socialmediaexaminer.com/
www.google.com
Many Blogs and podcasts subscribed to
iTunes for Podcast management
Intersection Consulting

Where to Find Me?
LinkedIn Terry Babij
Facebook
Business Profile Terry Babij
Personal Profile Terry Babij Different Picture
Company www.facebook.com/berenson.corp
Twitter
Business Handle @TerryBabij
Personal Handle @FE_CameraGuy
Company @BerensonCorp
Flickr
Terry Babij
E-Mails: Tbabij@Berensonhardware.com, Tbabij@cogeco.ca,
Phone: Desk 716-332-4271 Cell: 716-348-7830
You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com

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Odn of wny 6 10 11

by Terry Babij

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