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Samplicity ® Making Decorative Hardware Easy <ul><li>A way to simplify the hardware selection process and add profit to yo...
Why Register? <ul><li>Targeted to and for industry professionals </li></ul><ul><ul><li>A&D, Cabinetmaker/Showroom </li></u...
Sample Program <ul><li>5 individual samples for projects </li></ul><ul><li>Most items available </li></ul><ul><li>To showr...
Sample Clips <ul><li>Great way to see hardware on doors! </li></ul><ul><li>No more “Honey you hold it while I look.” </li>...
Price coding <ul><li>On sample-boards  </li></ul><ul><li>In Catalog </li></ul><ul><li>Chart On Price Lists </li></ul><ul><...
Price Codes <ul><li>A = <$5.00 </li></ul><ul><li>B =  $ 5.00  - $ 6.99 </li></ul><ul><li>C =  $ 7.00  - $ 9.99 </li></ul><...
Lifestyle Segmentation <ul><li>Timeless Charm (Traditional) </li></ul><ul><li>Uptown Appeal (Contemporary) </li></ul><ul><...
Lifestyles <ul><li>Color coded on sample-boards </li></ul><ul><ul><li>With images to help style selection. </li></ul></ul>...
Summary <ul><ul><ul><ul><li>Samplicity ® </li></ul></ul></ul></ul><ul><li>Sample Program </li></ul><ul><ul><li>(Free sampl...
Where to connect with Berenson <ul><li>WWW.BerensonHardware.COM </li></ul><ul><li>Facebook  </li></ul><ul><li>You Tube   <...
<ul><ul><li>You can find many more free templates on the Presentation Magazine website  www.presentationmagazine.com   </l...
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Nkba kbis2011 samplicity 2

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NKBA KBIS 2011 Presentation deleivered at Berenson Booth for CEU credit

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  • Welcome
  • Great tools on web site 2 specialized selections Search tool Where to buy?
  • 2 specialized selections A&amp;D Cab shops and showrooms Targeted for industry professionals 5 individual samples for projects To showroom or home owner Unique “Sample Clip” Monthly Newsletter Search tool Where to buy?
  • Show and distribute sample clips
  • Show sample-boards and catalogs
  • Timeless Charm Traditional designs Uptown Appeal Contemporary Classic Comfort Transitional blend of new and old Artisan Inspired Rustic nostalgic
  • Show towers
  • Transcript of "Nkba kbis2011 samplicity 2"

    1. 2. Samplicity ® Making Decorative Hardware Easy <ul><li>A way to simplify the hardware selection process and add profit to your bottom line. </li></ul><ul><li>Sample Program </li></ul><ul><ul><li>Register on WWW.Berensonhardware.com </li></ul></ul><ul><li>Unique Sample Clips </li></ul><ul><li>Price coding </li></ul><ul><li>Lifestyle segmented boards and catalog </li></ul><ul><li>Web Site and New Mobile Friendly Registration page </li></ul>
    2. 3. Why Register? <ul><li>Targeted to and for industry professionals </li></ul><ul><ul><li>A&D, Cabinetmaker/Showroom </li></ul></ul><ul><ul><li>Where to purchase look up with opportunities for dealers, showrooms, shops etc. </li></ul></ul><ul><li>Images and drawing available for download </li></ul><ul><li>Monthly Newsletter </li></ul><ul><ul><li>Current promotions </li></ul></ul><ul><ul><li>Inside tips </li></ul></ul>
    3. 4. Sample Program <ul><li>5 individual samples for projects </li></ul><ul><li>Most items available </li></ul><ul><li>To showroom or home owner by USPS the same or next day. </li></ul><ul><ul><li>Need your mailing address for ship to! </li></ul></ul><ul><li>Unique “Sample Clip ” supplied with each order </li></ul>
    4. 5. Sample Clips <ul><li>Great way to see hardware on doors! </li></ul><ul><li>No more “Honey you hold it while I look.” </li></ul><ul><li>Ideal to view with in home lighting conditions </li></ul><ul><li>Works with knobs and pulls </li></ul><ul><li>Use several times </li></ul><ul><li>Use with 8-32 or M-4 </li></ul><ul><li>Longer 3” clip available </li></ul>
    5. 6. Price coding <ul><li>On sample-boards </li></ul><ul><li>In Catalog </li></ul><ul><li>Chart On Price Lists </li></ul><ul><ul><li>Enables designer to select hardware in budget of project. </li></ul></ul><ul><ul><li>Simple opportunity to offer upgrades. </li></ul></ul><ul><ul><li>Less need to have to look up many items on price lists. </li></ul></ul>
    6. 7. Price Codes <ul><li>A = <$5.00 </li></ul><ul><li>B = $ 5.00 - $ 6.99 </li></ul><ul><li>C = $ 7.00 - $ 9.99 </li></ul><ul><li>D = $10.00 - $19.99 </li></ul><ul><li>E = >$20.00 </li></ul>
    7. 8. Lifestyle Segmentation <ul><li>Timeless Charm (Traditional) </li></ul><ul><li>Uptown Appeal (Contemporary) </li></ul><ul><li>Classic Comfort (Transitional) </li></ul><ul><li>Artisan Inspired (Ornamented, detailed or Rustic) </li></ul><ul><li>Creative Release (Mixed Styles) </li></ul>
    8. 9. Lifestyles <ul><li>Color coded on sample-boards </li></ul><ul><ul><li>With images to help style selection. </li></ul></ul><ul><li>Color coded catalog sections </li></ul><ul><ul><li>Color tab so all like styles grouped together </li></ul></ul><ul><ul><li>Design statement leads each section. </li></ul></ul><ul><li>Web site has search by Item Style </li></ul><ul><ul><li>Search Our Database Click on text to right </li></ul></ul>
    9. 10. Summary <ul><ul><ul><ul><li>Samplicity ® </li></ul></ul></ul></ul><ul><li>Sample Program </li></ul><ul><ul><li>(Free samples to your door) </li></ul></ul><ul><li>Sample Clip </li></ul><ul><ul><li>Easy way to show samples </li></ul></ul><ul><li>Price coding </li></ul><ul><li>Lifestyle segmentation </li></ul><ul><li>Berenson web site </li></ul>
    10. 11. Where to connect with Berenson <ul><li>WWW.BerensonHardware.COM </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>LinkedIn Company Page </li></ul><ul><li>Twitter as @Tbabij </li></ul>
    11. 12. <ul><ul><li>You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com </li></ul></ul>Berenson Where Form + Function + Value + Fit Provide Solutions that “Fit”
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