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Social Psychology in Mass Emails<br />
Background <br />Rights to mass email the entire school<br />Measured website traffic through Google Analytics<br />Measur...
Which of the following 3 has the highest traffic?<br />Joint  Advisory on Double – sided print for student submission  - F...
Which of the following 3 has the highest traffic? GUESS!<br />Joint  Advisory on Double – sided print for student submissi...
For the period of Feb 8 to May 8<br />
Page Views<br />Joint  Advisory on Double – sided print for student submission -  864<br />IARU Fellowship/ Sustainability...
Conclusion<br />
Social Psychology works<br />I am part of NUS community, Are U? <br />gets 1068 views despite having only 1 message sent d...
Still pathetic numbers<br />Number of people on mailing list about 50,000<br />About 4000 people have unsubscribed after o...
References<br />
Almost blatant copying<br />
People like to do what others do<br />
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Oes website analytics April 2010

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Showcases the use of social norms in crafting a mass email that is sent out to the entire school.

The website traffic that this mass email attracts is compared with other mass emails sent to judge the effectiveness

Published in: Education
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Transcript of "Oes website analytics April 2010"

  1. 1. Social Psychology in Mass Emails<br />
  2. 2. Background <br />Rights to mass email the entire school<br />Measured website traffic through Google Analytics<br />Measurement period: Jan to 4th May 2010<br />“What you don’t measure , you can’t improve.” Jack Welch( Ex CEO of General Electric)<br />
  3. 3. Which of the following 3 has the highest traffic?<br />Joint Advisory on Double – sided print for student submission - Feb 24th 2010<br />IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010<br />Fellowship = internship<br />OMG campaign = freebies<br />Sustainability Navigator = survey for environmentally concerned individuals <br />I am part of NUS community, Are U? – 23rd April ( Exam Period)<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. Which of the following 3 has the highest traffic? GUESS!<br />Joint Advisory on Double – sided print for student submission - Feb 24th 2010<br />IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010<br />Fellowship = internship<br />OMG campaign = freebies<br />Sustainability Navigator = survey for environmentally concerned individuals <br />I am part of NUS community, Are U? – 23rd April ( Exam Period)<br />
  8. 8. For the period of Feb 8 to May 8<br />
  9. 9.
  10. 10. Page Views<br />Joint Advisory on Double – sided print for student submission - 864<br />IARU Fellowship/ Sustainability Navigator/ OMG campaign -1225<br />Fellowship = internship - 560<br />OMG campaign = freebies - 415<br />Sustainability Navigator = survey for environmentally concerned individuals - 250<br />I am part of NUS community, Are U? – 1068<br />
  11. 11. Conclusion<br />
  12. 12. Social Psychology works<br />I am part of NUS community, Are U? <br />gets 1068 views despite having only 1 message sent during exam period. <br />As compared to <br />IARU Fellowship/ Sustainability Navigator/ OMG campaign with 1225 views <br />Combined from 3 messages. <br />
  13. 13. Still pathetic numbers<br />Number of people on mailing list about 50,000<br />About 4000 people have unsubscribed after offering .<br />
  14. 14. References<br />
  15. 15. Almost blatant copying<br />
  16. 16. People like to do what others do<br />
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