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Oes website analytics April 2010

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Showcases the use of social norms in crafting a mass email that is sent out to the entire school. …

Showcases the use of social norms in crafting a mass email that is sent out to the entire school.

The website traffic that this mass email attracts is compared with other mass emails sent to judge the effectiveness

Published in: Education

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Transcript

  • 1. Social Psychology in Mass Emails
  • 2. Background
    Rights to mass email the entire school
    Measured website traffic through Google Analytics
    Measurement period: Jan to 4th May 2010
    “What you don’t measure , you can’t improve.” Jack Welch( Ex CEO of General Electric)
  • 3. Which of the following 3 has the highest traffic?
    Joint Advisory on Double – sided print for student submission - Feb 24th 2010
    IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010
    Fellowship = internship
    OMG campaign = freebies
    Sustainability Navigator = survey for environmentally concerned individuals
    I am part of NUS community, Are U? – 23rd April ( Exam Period)
  • 4.
  • 5.
  • 6.
  • 7. Which of the following 3 has the highest traffic? GUESS!
    Joint Advisory on Double – sided print for student submission - Feb 24th 2010
    IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010
    Fellowship = internship
    OMG campaign = freebies
    Sustainability Navigator = survey for environmentally concerned individuals
    I am part of NUS community, Are U? – 23rd April ( Exam Period)
  • 8. For the period of Feb 8 to May 8
  • 9.
  • 10. Page Views
    Joint Advisory on Double – sided print for student submission - 864
    IARU Fellowship/ Sustainability Navigator/ OMG campaign -1225
    Fellowship = internship - 560
    OMG campaign = freebies - 415
    Sustainability Navigator = survey for environmentally concerned individuals - 250
    I am part of NUS community, Are U? – 1068
  • 11. Conclusion
  • 12. Social Psychology works
    I am part of NUS community, Are U?
    gets 1068 views despite having only 1 message sent during exam period.
    As compared to
    IARU Fellowship/ Sustainability Navigator/ OMG campaign with 1225 views
    Combined from 3 messages.
  • 13. Still pathetic numbers
    Number of people on mailing list about 50,000
    About 4000 people have unsubscribed after offering .
  • 14. References
  • 15. Almost blatant copying
  • 16. People like to do what others do