Your SlideShare is downloading. ×
Avoiding the Top Mistakes in Social Media Marketing including your website.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Avoiding the Top Mistakes in Social Media Marketing including your website.

85
views

Published on

This presentation shows examples of good and bad websites. How to determine which social media networks are right for you. Facebook, Twitter, Pinterest, Google+, Youtube, Blogging or LinkedIn.

This presentation shows examples of good and bad websites. How to determine which social media networks are right for you. Facebook, Twitter, Pinterest, Google+, Youtube, Blogging or LinkedIn.

Published in: Education, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
85
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Julie:We promised no lengthy introductions and we meant it.When I’m listening to a webinar and the panelists take 15 minutes or more for introductions, I don’t feel it’s a valuable use of my time.But I do know you need to know who I am.First, I would like to introduce you to Kristy, my Social Media Manager. Hi KristyKristy: It’s great to be here on our inaugural webinar voyage.I would like to introduce our host Julie Musial.Julie has been in marketing, advertising and sales her entire career. She started at the bottom and worked her way up to the owner of the agency.She has owned 3 businesses. First, she owned a full service marketing-advertising firm which she sold in 2009.Julie is also a certified business coach and owns a coaching franchise.Third, Julie is the founder and CEO of Musial Marketing where she is a practicing social media strategist.She is an International author of her book “Advertising Evolution” and has been a Master Ambassador for T. HarvEcker.Julie has worked with HubSpot-One of the premiere software companies in the world.Please welcome Julie Musial.Julie:Thank you Kristy! So let’s jump right in.Go to slide #4
  • If you would like to connect with me the current slide gives you all of my contact information and social media platform profiles.Feel free to send me an email with questions or connect with me on any of my social media platforms.I also invite you to my website http://www.musialmarketing.com where you can opt-in to receive my blog and newsletter.Go to slide #5
  • The #1 mistake people make in social media is not having a well thought out website strategy. You Must make your website a priority. Today when people want to buy a product or service, the first thing most people do is go to the internet for information.Think about your website as the nucleus of your business. It is the focal point of everything you do.I know it can be painful putting websites together, I have put together three sites by myself, I’m not a genius and it’s not my favorite thing to do. So I know, that if I can do it, so can you.You can also hire a website designer. But, What you need to remember is that a website designer needs input from You. They are not mind readers and you know your business, they don’t. A website designer will do whatever you tell them to do. What I recommend is looking at other sites, looking at your competitions sites. What do you like about these sites. Then draw out what you want for your website designer. Physically draw it out.Once you have a website that says and does exactly what you want it to, then you’re ready to direct people to it through the use of social media.Once you get people onto your website you want to use some form of opt-in to collect their contact information.By getting this contact information you can use an auto responder such as iContact, MailChimp, Aweber, Infusionsoft etc to engage with people and develop trust. People buy from people they KNOW, LIKE and Trust.You also want to blog at least 1-3 times per week. Search engines love new content and blogging will not only take care of the search engines but you will also be able to show people that you are an expert they can trust. The content you publish has to be good or people will not come back for more.If your not going to continue to blog regularly, don’t start at all. When people find an abandoned blog, it doesn’t look favorable.Do your keyword research using “googleadwords keyword tool”. We also have a module on this tool.Go to Slide #7
  • This slide is a visual representation of your website as the focal point in the center.Around your website is your social media marketing and your search engine optimization.Refrain from keeping people on your social media platforms instead of bringing them to your website.Think about what Facebook did when they went public. Facebook decided that in order for everyone to see your status updates, you now have to “pay to promote”. All of the people that have built huge facebook followings, now have to pay to reach more of them.Some social mediums may still be FREE, but remember they can change the rules anytime they see fit.You don’t own your profile, the platform does!That’s why it’s critical to direct people to your website.Go to slide #8
  • Home page must say what you do in five seconds. Test it with friends or colleagues. Ask for honest opinions. Get thick skin.Be inviting.  Make your website eye appealing and easy to navigate.Have lots of open space – keep it clean and simple, eliminate clutterUse larger copy .Have large buttons that tell people what to do next. People don’t have much time so you need to tell them what to do.Let’s show some examples:Go to Slide #9
  • This is not attractive, it’s not free flowing, you don’t know where to go or what to do next.When I went to this site, the video started auto playing. I don’t suggest ever auto playing videos because it may turn people off.Can you see Twitter in the middle?Go to slide #10
  • On this site the copy is too small, it’s not inviting or eye appealing. It gives more of a cold sterile feeling.Use pointer to show lack of 5 second test.Would you hire these people to do your website?Write in the chat box your answer.Go to slide #11
  • Give away Free valuable information in forms such as articles, eBooks, how to videos, webinars and more.Need have a CRM opt-in connected with auto responder. Use services such as MailChimp,iContact, Aweber and InfusionsoftGet some professional artwork done for your logo, yourself. Use www.fiverr.com logo, everything is $5Leave No Mistakes in copy. Make sure everything works. (This can take several hours depending on your site, but if someone clicks and something doesn’t work, what impression are you leaving? Not so good. Odesk.com for copywriters and editors.I don’t hire editors for my blog but I do for my website pages.Blog between 1x and 3x per week. Use vlogging. Vlogs are video blogs. If you’re not going to blog regularly, don’t start at all. Abandoned blogs do not make the site owner look good.Let’s look at some examples.Go to slide #12
  • This is the same site.I went to this website last week. When you click on the blog, the most recent is July of 2012. That’s almost a year ago. If you’re going to blog and I suggest you do, you need to blog 1x to 3x times per week. Start with 1x per week and move up from there. In my free marketing article I give you 45 ideas for “what to blog about”.In addition this blog has his top 5 business books. It doesn’t lend any credibility.Down below is his CRM opt-in for the free marketing report. When you opt-in, the report is from 2005, the owner of the site is not the author and he tells you that it is valued at $295. Eight years ago in the marketing industry is an eternity. This does not make him look good.You then get a thank you in your email which says “thank you for opting into our newsletter”. The newsletter never arrives.Go to slide #14
  • This is still the same site.Read the sentence that the arrow is pointing to. (use red pointer)The sentence is not written properly. This does not make the owner look good.Also, make sure you take the time to test all buttons on a regular basis. Any changes you make to the site can sometime affect other areas. When things don’t work properly on your website it doesn’t make you look good.Go to slide #15
  • Have large buttons that tell people what to do next.Include video of you and your key people for sure. Creates trust.Include testimonials or source credits in written or preferably video form. When you say it, it means one thing, when someone else says it, it takes on much more meaning. I have actually made sales just by having people watch my customer testimonials.Your website is not a once and done. Update often.  By updating people will come back and the search engines like fresh content.Include social sharing buttons for all your networks.Use Google Analytics. You can’t improve what you don’t monitor. We go in-depth in one of our modules on FREE measurement tools.Use video, YouTube is owned by Google and is the #2 search engine. By using video, people can get a sense of who you are before they might meet you.Let’s look at some more examples.Go to slide #16
  • Always use pictures of yourself, your employees and real customers.When you use stock photos of people and someone see’s them on another site, it doesn’t make you look good.Enough with the bad examples. Let’s look at what you should do.Go to slide #17
  • This site passes the five second test. You know exactly what they do.Nice open space free flowing. Sources such as “Forbes” and “Mashable” give credibility.The large buttons tell you exactly what to do next.Go to slide #18
  • This site passes the 5 second test as well.Her blog is always up to date.Lots of white space, attractive professional artwork, video presentation.Large buttons. Opt-In for valuable information connected to a CRM.Everything works, no mistakes.No stock photos.Go to slide #19
  • This is the bottom of Mari Smith’s home page.Her calendar of events shows that she is well sought after for speaking.She has an affiliate programThe third column on the right shows her news articles which are links. This gives her a lot of credibility.She also has her social connect buttons at the bottom of the page.The first thing I want you to do after this website is “commit to making your website the best that it can be”. If you know it’s not passing these tests, you must work on it. Websites are not everyone’s favorite thing to do, including me. But you need to take the time to make it look professional.Let’s move on to social media mistake #2.Turn to slide #20
  • Right now you might be feeling overwhelmed. That’s normal. Your normal.Whatever you need to do, break it down into pieces.Work on one thing at a time and then move on.Move to slide #21
  • We already talked about blogging on a consistent basis. Start at one time per week and try to get to 3x per week.Search engines love fresh content. Your blog will do that for you.Be sure to use your keywords.As I said before, in my FREE report which I’ll tell you how to get to at the end of the webinar, I have 45 strategies for content ideas.Many people don’t blog because they think it has to be absolutely perfect. If you can write, and most of us can, you can blog. Blog about your opinions on your industry subjects. Have the courage to disagree. You will never please everyone, so don’t try. Read other people’s blogs and see what you like about them before you start.Take a course on blogging, read a book or watch videos to get your stride.You might just find out that you love to write. I know I did.I write all of my own content. I find that writing about my own opinions and life experiences is what people are motivated by to follow me.Go to slide #22
  • You need to be consistent in social media. People expect you to be present at least Monday through Friday.Google is now putting more weight on a consistent social media presence, especially Google+.Pick a time of day that you will take care of your social media. Stick to that time every day.Spend ten minutes per day WORKING on each social media platform that you use. Resist the urge to play on social media.Two hours one day is not a good strategy. You need daily consistency.Social media is called “social” for a reason. You must engage with people. If all you do is listen, the process will not work for you.Go to slide #23
  • Determine one to three social media platforms that you will focus on. (I’m going to help you with this)In trying to use all of them, you will most likely succeed in none of them.You could focus totally for one month on a particular platform. Once the platform is built, it’s easier to maintain. If it takes more than a month, then give it two.Move to slide #24
  • You need to use video! Video gives you warmth and a personality. I actually hired a coach out of state once without even meeting her because she sold me with her videos.I know most people cringe at the idea of doing video. (so did I). The first time you make a video, you will hate it. But I urge you to keep doing them. It gets easier and you become more polished. 2013 is considered by many to be the year of the video. Not only does Google own YouTube but YouTube is the second largest search engine. There are different ways you can do video. Take a course on video, read a book or watch a video. Equipment is quite inexpensive. If I can do this, so can you.Go to slide #25
  • David Meerman Scott author of “The new rules of Marketing & PR” likes to say “On the Web - You are what YOU publish”! This is a true statement.If you publish poorly laid out content on the web, your following will be slim. If all you do is content curation, your following will also be slim.But if you take the time to publish great content that magnetically attracts people to you, your website and your social media platforms will begin to take off.You can actually feel it when it starts to happen. You need to publish material that comes from your expertise in your industry. Give your opinion on a subject and don’t be afraid to pick a side. You have to make yourself stand out from your competition. If all you do is make people like you, you won’t stand out from your competition.You have to make yourself different!People tell me all the time, social media doesn’t work! If your website and/or your social media is not gaining followers, it could be due to one or both of these things. A) your not working the system consistently or B) your not producing good content!Remember, you are what you publish on the internet.Go to slide #26
  • You need to track what’s working for you and what’s not. It’s very difficult to make something better if you don’t know what’s working and what’s not.There are many FREE tools to monitor metrics. Google AnalyticsFaceBook InsightsPinterest analytics and many more.Let’s take a look at Google Analytics briefly.
  • This is a slide of a Google Analytics screen shot.You can see that of the total viewers to this site, 297 came from a social media referral.There were 56 conversions.Below you can see how many came from LinkedIn, Google+, Pinterest, Facebook and Twitter.This person can see that LinkedIn and Google+ are the two social media platforms that are driving most of the viewers to their website.
  • This is a Google Analytics screen shot of individual blog posts.By analyzing which blog posts had the most visits to the website, you can start to get a feeling for what your audience is interested in and what they are not interested in.Write more of what people are consuming and less of what they are not.These two slides are just a fragment of what’s available on Google Analytics. Setting up Google Analytics is not difficult. You may need to hire an IT person for one hour to set up the html code between your website and Google Analytics.To learn how to use Google Analytics you can take a course, read books or watch videos.
  • This is a screenshot of Facebook Insights. Anyone can get this information from your personal page or your business page Free.What this screen shot shows you is inColumn #1 the dateColumn #2 the status updateColumn #3 How many people were reachedColumn #4 How many people were engagedColumn #5 How many people were talking about itColumn #6 How many went viralOn April 12, was a promoted post, which reached 2,728 people, 34 were engaged, 5 talked about it and .18% went viral.By monitoring these statistics you can see what people are consuming. Do more of what they like and less of what they don’t like.There are many other ways to monitor metrics, we don’t have the time in this webinar to go over them.Go to slide #30
  • By using Google Alerts, you can monitor the web to alert you when certain things are said.For example, you could set it up to alert you if your name is mentioned on the internet.By doing this you can address anything positive or negative being said about your company.To set this up simply go to www.googlealerts.com I put in my company name, my name and my top keywords.Google Alerts are emails sent to you when Google finds new results -- such as webpages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:find out what is being said about their company or product.monitor a developing news story.keep up to date on a competitor or industry.get the latest news on a celebrity or sports team.find out what's being said about themselves.Go to slide #31
  • The last mistake!Let’s look at the next slide to visually show the difference.
  • Your website and social media require a “mindset shift”. The new way of Inbound marketing versus the old way of outbound marketing.If you try to use the old ways of marketing and PR on the web and in your social media, it won’t work.The old way is called “outbound marketing”. Producing a message and mass publishing it for immediate results.The old ways of outbound marketing end when the campaign ends and can cost a lot of money.The new way is called “inbound marketing”. Publishing great magnetic content that make people want to come back for more.“inbound marketing” typically costs a lot less but takes a lot longer to develop. You must remain patient.Inbound marketing doesn’t happen over night but it lasts a lot longer.What you publish today could be found on the internet and in the search engines years from now.Through inbound marketing efforts you develop trust by becoming an expert in your field through all of your publishing efforts.Go to slide #33
  • In order to pick the right social media platforms you should focus on, we need to narrow down your target demographic.Who is the best target you are trying to reach?I talk to a lot of people who tell me that everyone needs their product. But that’s not necessarily true. Who is your best customer.Let’s take a car or truck for example. Everyone needs to drive right? But the person who buys a chevy cavalier is different than someone who buys a ford pick-up truck. Narrow your demographic to: Adult, kids, men or womenAbout a 15-20 year age spanAnnual incomeEducation levelMy demographic is Adults 35-64Education: some college to 4+ years
  • As we go through the different social media platforms, try to narrow it down to 1-3 of the top platforms:BlogFacebookGoogle+TwitterYouTubePinterestLinkedInThese are the most popular platforms. There are many more such as Instagram.
  • This research was done in August of 2012 by Pew Research Center.This chart tells you the % of internet users within each group who use each platform.Facebook has the most users with over one billion world wide.56% of the users 50-64 are using Facebook. That’s high.The higher the income on Facebook the lower the percent of peopleThe lower the education, the higher the percent of people using it.Facebook has lost some viewers since they went public but keep in mind they still have over a billion sets of eyeballs.With twitter Age 18-29 has the largest amount of users. However a recent study came out saying world wide Twitter is the fastest growing platform, with the largest growing cell ages 55-64.Twitter also has the highest percent at 75k+Twitter’s highest cell for education is some college followed by college 4+.
  • LinkedIn is referred to by some as the business persons facebook.The largest age cell is 30—64.58% have incomes over 50k36% have 4 years or more of college.LinkedIn is a great place to engage with educated, affluent professionalsPinterest is predominantly femaleThe largest age cell is 18-29The highest income cells are 50k +With some college Pinterest followers have been shown to spend a lot of money on the interenet.
  • Not as much research is available for the Google+ user.The top demographic is 62.5% male, 46% 18-2450% english language1/3 of the users are in the United StatesGoogle+ is a giant waiting to erupt. Owned by Google, you can bet new and better developments are coming.The most recent development is the ability to have a Google chat stream live on YouTube.
  • YouTube is also owned by Google.There are 800 million unique YouTube users per month65% male, 35% female.The two highest age cells are 13-17 and 45-54. 35-64 is very respectable.30%are in the United States.
  • The age distribution varies a lot between blogs. It all depends on the content.Tumblr and WordPress alone have 157 million blogs.Gender distribution in the top blogs is almost a 50-50 split.When it comes to blogging, you need to make sure you are publishing great magnetic content that leaves people wanting more.
  • The last thing I want to leave you with is this slide.When writing content, it’s not about YOUR products, it’s really about “what problems do you solve”. Benefits.What are people really buying from you? For example, if you sell tires, are they buying tires or are they buying security? You want to get to the emotion.People buy things based on emotion and back it up with logic.What action do you want people to take? Buy, connect, opt-in for more information?What is YOUR most compelling advantage? How do you differ from your competition? If your competition can say the same thing, it’s not unique to you.Why do customers buy from you? Why do referral sources trust you? If you don’t know the answers to these questions, ask people.Finally, what is your guarantee.My guarantee is a 30 day no questions asked money back guarantee. Some people may be concerned that people might take advantage of you for your guarantee. That could happen in a very small percentage of people.The number of people that will buy from you because of your guarantee will far outweigh the risk of people abusing the policy.
  • In order to get the most out of this webinar, within ONE hour from now, I want you to write down your key take-a-ways from this presentation. By Friday youwill receive a copy of the broadcast. Research shows that if you review within24 hours, your retention rate will go up substantially. Write yourself a to do list and check them off one at a time to avoid getting over whelmed.Thank you for attending our webinar.Go back to slide #42
  • Transcript

    • 1. 1Social Media Made EasyAvoiding the Top Mistakes in Social Media!Copyright 2013 Musial Marketing http://www.musialmarketing.com Julie@musialmarketing.comJulie Musial – Musial Marketing – Julie@musialmarketing.comhttp://www.musialmarketing.com
    • 2. My Background• Marketing for 25+ years• Owned three business• Certified Business Coach• Social Media Strategist• International Author“Advertising Evolution”• Master Ambassador for T.Harv Ecker – Secrets of theMillionaire Mind• Worked with HubSpot – Oneof the premiere softwarecompanies in the world.2
    • 3. Let’s Connect• Julie@musialmarketing.com• http://www.musialmarketing.com• https://www.facebook.com/musialmarketing• https://twitter.com/MusialMarketing• Google+: Julie Musial or Musial Marketing• www.linkedin.com/in/juliemusial/• http://pinterest.com/musialmarketing/• http://www.youtube.com/user/MusialMarketing3
    • 4. Top Mistakes in Social Media #1• Poor Website Strategy – Nucleus• Direct people to your website using SocialMedia.• Attractive, free flowing, collect information- CRM/auto-responder (iContact,MailChimp, Aweber, Infusionsoft.• Blog 1x-3x per week.• Do your keyword research.4
    • 5. Direct people to your website using Social Media (Facebook)Nurture your leads and turn them into customers 5
    • 6. Website Strategy1. Your Website is the Nucleus of your company! Make it a priority!2. Direct all social media etc. to your website.3. Home page must say what you do in five seconds.4. Be inviting. Make your website eye appealing and easy to navigate.5. Lots of open space – keep it clean and simple, eliminate clutter6. Use larger copy .7. Have large buttons that tell people what to do next.6
    • 7. Must be attractive and free flowing; tough to navigateLots of white space and eliminate clutterDo you know what to do next?7
    • 8. This website does not:Use large copyBe inviting eye appealing5-second test8
    • 9. Website Strategy1. Your Website is the Nucleus of your company! Make it a priority!2. Direct all social media etc. to your website.3. Give away Free valuable information in forms such as articles, eBooks,videos and more.4. Must have a CRM opt-in connected with auto responder.5. Get some professional artwork done for your logo, yourself. Fiverr.com6. No Mistakes. Make sure everything works.7. Hire a copywriter and/or editor; use odesk.com8. Blog between 1x and 3x per week. Use vlogging.9
    • 10. Blogs must stay current – thisBlog is 7 months oldstart at 1x per week, get 3x•Critical for SEO•Links must work•Resources must be your own and current•The newsletter never arrives•There is no workshop as suggested10
    • 11. Hire a copywriter for your WebsiteDo not have mistakes11
    • 12. Website Strategy1. Your Website is the Nucleus of your company! Make it a priority!2. Direct all social media etc. to your website.3. Have large buttons that tell people what to do next.4. Include video of you and your key people for sure. Creates trust.5. Include testimonials or source credits in written or preferably videoform.6. Your website is not a once and done. Update often.7. Include social sharing buttons for all your networks.8. Use Google Analytics.9. Use video, YouTube is owned by Google and is the #2 search engine.12
    • 13. Use pictures of your employees – Do not use stock photos13
    • 14. Passes the five second testCredibilityWhat to do next-large buttons14Example of a good site
    • 15. Passes five second testCRM – Data collection – Connected to an Auto-responderLarge buttons – Affiliate ProgramEasy to readProfessional artworkBlog current15
    • 16. 16Social Share buttonsEvents give credibilityIn the news for credibility
    • 17. 17•Don’t let this overwhelm you into doing nothing!•Break it down into pieces•Work on one thing at a time
    • 18. Top Mistakes in Social Media• Poor Website Strategy – Direct using Social Media. Attractive,free flowing, collect information, CRM/auto-responder• Inconsistent Blog – Minimum 1x per week.18
    • 19. Top Mistakes in Social Media• Poor Website Strategy – Direct using Social Media. Attractive,free flowing, collect information, CRM/auto-responder• Inconsistent Blog – Minimum 1x per week.• Inconsistent Social Media Presence – Bethere at least 6 days of the week. 10minutes each.19
    • 20. Top Mistakes in Social Media• Poor Website Strategy – Direct using Social Media. Attractive,free flowing, collect information, CRM/auto-responder• Inconsistent Blog – Minimum 1x per week.• Inconsistent Social Media Presence – Be there at least 6 daysof the week. 10 minutes each.• Using too many platforms.20
    • 21. Top Mistakes in Social Media• Poor Website Strategy – Direct using Social Media. Attractive,free flowing, collect information, CRM/auto-responder• Inconsistent Blog – Minimum 1x per week.• Inconsistent Social Media Presence – Be there at least 6 daysof the week. 10 minutes each.• Using too many platforms.• You need to use video.21
    • 22. Top Mistakes in Social Media• Poor Website Strategy – Direct using Social Media.Attractive, free flowing, collect information, CRM/auto-responder• Inconsistent Blog – Minimum 1x per week.• Inconsistent Social Media Presence – Be there at least 6days of the week. 10 minutes each.• Using too many platforms.• Not using video.• Lacking in great content to drive people toyour site and opt-in.22
    • 23. Top Mistakes in Social Media• Inconsistent Social Media Presence – Be there at least 6 daysof the week. 10 minutes each.• Using too many platforms.• Inconsistent Blog – Minimum 1x per week.• Not using video.• Poor Website Strategy – Push using Social Media. Attractive,free flowing, collect information, CRM/auto-responder• Lacking in great content to drive people to your site and opt-in.• Study analytics; Google, FB Insights etc. findout what’s working.23
    • 24. 24Google Analytics screen shotDo more of what’s working
    • 25. 25Google Analytics screen shot of individualblog posts
    • 26. 26Screen shot of Facebook InsightsDo more of what’s working
    • 27. Top Mistakes in Social Media• Inconsistent Social Media Presence – Be there at least 6 days of theweek. 10 minutes each.• Using too many platforms.• Inconsistent Blog – Minimum 1x per week.• Not using video.• Poor Website Strategy – Push using Social Media. Attractive, freeflowing, collect information, CRM/auto-responder• Lacking in great content to drive people to your site and opt-in.• Study analytics; Google, FB Insights etc. find out what’s working.• Google Alerts – monitor what’s being said.www.googlealerts.com27
    • 28. Top Mistakes in Social Media• Inconsistent Social Media Presence – Be there at least 6 days of theweek. 10 minutes each.• Using too many platforms.• Inconsistent Blog – Minimum 1x per week.• Not using video.• Poor Website Strategy – Push using Social Media. Attractive, freeflowing, collect information, CRM/auto-responder• Lacking in great content to drive people to your site and opt-in.• Study analytics; Google, FB Insights etc. find out what’s working.• Google Alerts – monitor what’s being said.• Using outbound marketing in social media.(using commercials and not having a givingmentality)28
    • 29. 29Inbound MarketingBrings traffic into you by publishingGreat content – slowly developsTrust. Everything you do shouldDirect people to your website.Outbound MarketingBroadcasts an intrusive messageto the Masses with dated campaigns.
    • 30. Social Media StrategyWho are you trying to reach?You must narrow your targetdemographic• Adults, Kids, Men, Women• Age• Annual Income• Education LevelWHO30
    • 31. Social Media StrategyWhere are they?Which social media platforms dothey use? (Where are they)?• Blog• Facebook• Google+• Twitter• YouTube• Pinterest• LinkedInList the top 1-3 platforms31
    • 32. 32Analyze the Demographic of each platform
    • 33. 33Analyze the Demographic of each platform
    • 34. 34Analyze the Demographic of each platform
    • 35. YouTube35Analyze the Demographic of each platform
    • 36. 36The age distribution varies a lot between blogs. It all depends on the content.Tumblr and WordPress alone have 157 million blogs.Gender distribution in the top blogs is almost a 50-50 split.When it comes to blogging, you need to make sure you are publishing great magnetic content that leaves people wanting more.
    • 37. What Problems do you solve?Write about them!• What major problem do you solve?• What are they buying from you?• What action would you like them to take? Buy,connect, opt-in.• What is your most compelling benefit or advantage?• Why do customers continue to buy from you?• Why do referral sources trust you?• What is our guarantee?37
    • 38. 38In order to get the most out of this webinar, within ONE hour from now, I want you towrite down your key take-a-ways from this presentation. By Friday youwill receive a copy of the broadcast. Research shows that if you review within24 hours, your retention will go up substantially.To Do:1. -2. -3. -4. -Do one thing at a time on your list, to keep from getting over-whelmed.