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Urban rhet. project 2


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  • 1. Hunter Plaza Parking Lot Renovation Taylor Haines Urban Rhetorics 3 November 2011
  • 2. 1. Identified Problem
    • The center of downtown Fort Worth is beautiful and rich in culture and history.
    • However, the parking lot located on Houston St. and W. 3rd, is an eyesore to the city.
    • This large lot is in the heart of the city, which should be the most attractive part.
    • According to Florida’s books, my site would be a solution to the “beauty premium” and will encourage his points of “people meeting people,” culture/nightlife, and maintaining Fort Worth’s personality as an “outgoing region.”
  • 3. 2. Identified Solution
    • My proposal includes eliminating the unappealing lot while still keeping parking available, fulfilling the need for aesthetic appeal in Fort Worth.
    • My site aims to make this area an underground parking lot with the top as a green roof.
    • This roof will act as a park-like area to the city while also covering the hidden parking lot beneath it.
    • It will add to the aesthetic appeal of the city as well as remaining functional by housing cars.
  • 4. 3. Site Overview and Description
    • Lot that holds cars for Fort Worth visitors.
    • Single entry/exit way on W. 3rd Street with ticket booth.
    • Main area of down town, surrounded by sidewalk, shops, restaurants etc.
    • Referred to as an “eyesore” by Fort Worth native, Arielle Austin.
  • 5. 4. Proposed Changes
    • Create an underground lot at the site.
    • The roof of the lot will be at street level, with a green roof constructed.
    • This green roof acts as a park-like environment for the city, adding to it’s aesthetic appeal while still keeping the functional aspect (through the parking lot)
    Minneapolis green roof covering a parking lot
  • 6. Examples of Green Roofs
  • 7. Green Roofs cont. Layers of a green roof Example of what the parking lot entrance will look like
  • 8. 5. Costs
    • Construction for a 50,000 sq. foot underground parking lot is estimated to be around $3,000,000
    • The green roof estimated cost at this size is about $850,000
    • Return on investment: Food carts, concerts/festivals, and increased visitors to the area
  • 9. 6. Dimensions of Urban Design
    • Perceptual:
      • appealing to five senses
    • Social:
      • person to person interaction
    • Visual:
      • aesthetic appeal
    • Functional:
      • Hidden parking garage
  • 10. 7. Conclusion
    • Fixes the local context problem of this area in Fort Worth (blends he aesthetic beauty of the city by eliminating an eyesore).
    • Attributes to the global context through the eco-friendly use of a green roof.
    • Concern about market context? In time, the site will help to pay for itself through increases economic stimulation of the downtown area.