E trade presentation taylor robson adv 420

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New Media Driver's License course at Michigan State University mock advertising campaign for E Trade Financial. Final Project

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E trade presentation taylor robson adv 420

  1. 1. By: New. Media. Drivers. License. Est. 1994
  2. 2. <ul><li>Mobile Apps </li></ul><ul><li>Global Trade </li></ul><ul><li>in 6 Markets </li></ul><ul><li>24 Hr. Support </li></ul>$45 Brokerage Fee $40 Maintenance fee if Balance is under $10,000 Tiered Fee Schedule <ul><li>150+ Trades </li></ul><ul><li>Per ¼ makes </li></ul><ul><li>E Trade a Perfect Fit </li></ul>
  3. 3. Blogs Educate Via Promote Mobile Apps Drive Action toward www . . com Free Stock Tips Feature Technology Day Traders
  4. 4. VS. Wrong Medium Right Medium Unpopular Popular
  5. 5. Let Grow with you. Trade Free 60 Days For Earn $500 www. Etrade.com #Etradebaby 24 Hr. Support Change overall Image NOT the icon & (The baby)
  6. 6. Goes Mobile
  7. 7. &quot;how to trade stocks&quot; “ stocks for beginners&quot; “ buying stocks” &quot;share trading tips&quot; &quot;day trading&quot; New to trading? No worries! Trade Free for 60 Days Receive $500 to trade.  Start Now Etrade.com/Freeaccount “ Top Penny Stocks” “ Best mobile trading apps” How do I Trade stock globally?
  8. 8. Provide Free Stock Tips Educate Rookie Traders Live market feed for Active Day Traders Rss feed Pod cast ActiveDay Traders & Company news updates Feature up-and–coming Penny Stocks Tip of the day
  9. 9. Monitor/Update Keys to campaign success <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul>Feature Products More <ul><li>Mobile Apps </li></ul><ul><li>24 Hr. Support </li></ul><ul><li>Global Trade in 6 markets </li></ul>Emphasize ease of use <ul><li>Smart Phone apps </li></ul><ul><li>Clean User Interface </li></ul>Clear use of Google Adwords Campaign <ul><li>Drive action to free information, then to Etrade.com </li></ul>
  10. 10. Push Adwords Campaign during the end of each Market Quarter Budget Allocate $$$ for keywords @ end of Quarters, but main campaign is SEO and T.V. Advertisements

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