Yelp
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Yelp

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Research Project Presentation

Research Project Presentation

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Yelp Yelp Presentation Transcript

  • Yelp
  • User Review Website
    Local Business Search Website
    Started in 2004
    Now has 38 million users visiting every month
    Founder and CEO: Jeremy Stoppelman
    ‘Real people. Real reviews.’
    Background
  • Individuals as well as businesses
    25-34 years old
    College educated
    Earn $100K+ yearly
    No children
    Browse site during work
    Caucasian
    Users
  • Purpose: To connect people with great local businesses.
    Write and read reviews
    Offers social networking features
    Add friends
    Groups
    Events
    Talk
    Message others
    Yelp’s Uses
  • Gives businesses an advertising channel
    Businesses can post publicly or privately
    Insight to customers opinions
    Give individuals real reviews and opinions
    Talk to other Yelpers
    See what your friends think
    Yelp Provides:
  • The way that we consume information
    Adds to our ‘online community’
    Lawsuits about extortion
    Security of individuals personal information
    Small businesses mad about poor reviews – take it out on Yelp
    User complaints and changes
    Changing Communication and Problems
  • Can respond to negative reviews publicly or privately
    In a timely manner – everything is online
    Can easily offer compensation for bad experiences
    Send out status updates
    Inform public about upcoming events, deals and specials
    Helps Businesses
  • Inform students, and non students, about upcoming events
    Inform about what they have to offer
    Use Yelps instant personalization to navigate to users in their niche market
    Easily find those who have participated in non profits in the past
    Schools and Non-Profits
  • Yelp is extremely well organized
    Runs consistently smooth
    Helps consumers
    Can be helpful to businesses
    Easily accessible
    Social network
    Personalized
    Great company and service
    Conclusion