07/12/10 Page  Forename Surname Company or Department Title of the Presentation Metallic and Special Effects for Graphic A...
Effect Pigments Product Range Metallic  Printing Inks Metallic  Coatings Pearlescent  Pigments PVD  Pigments Aluminum  Pig...
Graphic Arts Value Chain <ul><li>ECKART believes it is essential  to understand the needs of key industry leaders includin...
Metalized Substrates and Foil Stamping The metallic ink manufacturer’s nightmare
<ul><ul><li>Considering why a particular method for applying metallic effects might be chosen, </li></ul></ul><ul><ul><li>...
Shelf-Impacting Metallic Inks
Cost Effective, Bright Silver Shrink and Flexibles
Printable Gold Foil Shrink and Flexibles  <ul><ul><li>Advanced ink technology giving Mirrorgold effects when reverse print...
Metallic Inks -  Cost of Application Comparison 0 10 20 30 40 50 0 10 20 30 40 50 60 70 80 90 100 % coverage on design cos...
<ul><li>Brand Decoration Tools </li></ul><ul><ul><li>Conventional Metallics Inks </li></ul></ul><ul><ul><li>Ultra Bright G...
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ECKART Effects

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ECKART Effects

  1. 1. 07/12/10 Page Forename Surname Company or Department Title of the Presentation Metallic and Special Effects for Graphic Arts For Further Exploration into Brilliant Metallic Effects. . . Scott Schultz, Applications Specialist 830 East Erie Street Painesville, Ohio 44077 440-954-7666 [email_address] www.eckart.net
  2. 2. Effect Pigments Product Range Metallic Printing Inks Metallic Coatings Pearlescent Pigments PVD Pigments Aluminum Pigments Trade Products Bronze Pigments Zinc Pigments
  3. 3. Graphic Arts Value Chain <ul><li>ECKART believes it is essential to understand the needs of key industry leaders including brand owners, designers, printers, substrate and ink suppliers and therefore is partnering with all those industries in order to further expand the use of effect inks </li></ul>Brand owners Printers Ink Manufacturers OEM (Presses, Substrates etc.) Designer, Advertising Agents Promotion & back selling Sales & Supply
  4. 4. Metalized Substrates and Foil Stamping The metallic ink manufacturer’s nightmare
  5. 5. <ul><ul><li>Considering why a particular method for applying metallic effects might be chosen, </li></ul></ul><ul><ul><li>we can say most often that…. </li></ul></ul><ul><ul><li>Hot foil is chosen for Effect </li></ul></ul><ul><ul><li>Cold foil is chosen for Effect </li></ul></ul><ul><ul><li>Metallic paper is chosen for Effect </li></ul></ul><ul><ul><li>Metallic film is chosen for Effect & Barrier </li></ul></ul><ul><ul><li>Metallic ink is chosen for Effect & mainly Cost </li></ul></ul><ul><li>Therefore when selecting a metallic process and the prime consideration of the brand has been Effect , it is likely that the use of metalised foils, films & papers has in the past been most common. </li></ul>Choice in metallic effects
  6. 6. Shelf-Impacting Metallic Inks
  7. 7. Cost Effective, Bright Silver Shrink and Flexibles
  8. 8. Printable Gold Foil Shrink and Flexibles <ul><ul><li>Advanced ink technology giving Mirrorgold effects when reverse printed on film, competing with metallization. </li></ul></ul>
  9. 9. Metallic Inks - Cost of Application Comparison 0 10 20 30 40 50 0 10 20 30 40 50 60 70 80 90 100 % coverage on design cost per 1000 sq. inches (¢) ULTRASTAR® (solvent gravure - VMP) PLATINSTAR® (solvent gravure) ROTOSTAR® (solvent gravure) MIRRORGOLD® (solvent gravure gold) Challenge: What is the true cost of not-in-kind decorating? MET Film
  10. 10. <ul><li>Brand Decoration Tools </li></ul><ul><ul><li>Conventional Metallics Inks </li></ul></ul><ul><ul><li>Ultra Bright Gold & Silvers Inks </li></ul></ul><ul><ul><li>Pearlescent Effects </li></ul></ul>Once again. . . What does this all mean? Eye Catching Special-Effect Decorating Solutions Printing and Packaging

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