Test adobe cq_whitepaper_abstract_for_slideshare

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Test adobe cq_whitepaper_abstract_for_slideshare

  1. 1. Adobe CQ Whitepaper Abstract for SlideShareMore and more consumers are accessing digital content now across multiple media devices andplatforms than ever before. The surge in devices such as smartphones, tablets, laptops, and PCs- and platforms that run on them now offer consumers a new set of features and conveniences.The greatest challenge now for media companies is that consumers now expect a superior userexperience no matter how content is accessed. Further, the need of the hour is not meremeans for companies to provide content to consumers but to offer immersive content in a waythat engages the digital consumer.The scenario now is that media companies are now being forces to offer a wide variety ofcontent across traditional and new media channels, curate the content and ensure seamlessand engaging experience. These evolving consumer needs and preferences are bringing WebContent Management (WCM) solutions the forefront for Media companies to serve thecustomers better and keep up with the competition. WCM solutions enable media companiesto help media companies to create, distribute and monetize content across a much widercustomer base. At the same time choosing the right WCM solutions is critical in creating astrong differentiator for media companies to engage with their customers while monetizingeffectively.In this paper, we examine the key trends in the digital media space and look in particular on thefeatures and advantages of Adobe CQ (WCM) solutions. Further, we also suggest how Tavant,with its in-depth experience in working with large media companies, can help organizationsachieve their media strategies by effectively unleashing the expertize and the right mix offlexibility & scalability offered by Adobe CQ.Please click for more!

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