Service Outline RESUME360 Business Plan by Tatsunori Hirota Person FolksonomyFriend Co- worker Recommendation Most RT/Like/SBM Blog Posts You Most Watched & Forked RepoFellowAlumni Mentor Reputations etc. ・・・ Online Self-branding Find Talented People
Marketing Strategy RESUME360 Business Plan by Tatsunori Hirota Basic Plan Premium Plan Customer ・Socially active people all over the world (150M est. = 750M FB Users × 20%) - Active users of Facebook/LinkedIn/Twitter/Tumblr/Blog etc. - Interested in establishing self-brand online - Attending & holding meet-up events frequently through SNS FeaturesServices Zerply Connect.me RESUME360 △ (Opened) ○ (Closed) ○ (Closed) Competitor Person Folksonomy LinkedIn Recommendation × × ○ Famous Blog Posts △(Account Only) △(Account Only) ○ Famous Tumblr Posts △(Account Only) △(Account Only) ○ Famous Twitter Posts △(Account Only) △(Account Only) ○ Finding Talented People ○(free) ○(free) ○(premium) ・Visualize Social Social Capital ・More Effective Self-branding - Designed templatesProduct - Person folksonomy on Facebook - LinkedIn Recommendation - Blog parts - Famous blog/tumblr/twitter posts ・Finding Talented People ・Invitation to closed meet-up - Tag search & bundle messaging ・Invitation to closed premium meet-upPrice ・Free ・$5/MonthPlace ・Involve Opinion Leaders at SFPromotion ・Tech/SNS Geeks ⇒ Mass ・Buzz Promotion through Folksonomy ・Induce from Basic Plan Users - Tag +3 friends for registration - SNS post when tagging & tagged - Need to tag to be tagged
Winning Story RESUME360 Business Plan by Tatsunori Hirota Social Capital Infrastructure Because of the rise of SNS, the concept of “Social Capital” is becoming more and more important. Invisible & obscure “” trust network in the current physical community will be visualized in the near future by RESUME360. We are leading the next social infrastructure “SCOUTER” for the 21st century. The world of “DRAGON BALL”is waiting just around the corner.RESUME360 + AR + FacialRecognition Technology =“SCOUTER” for the 21st century.It will revolutionize physical meet-up event & future humaninteraction. Database=Competence Once the user get a certain amount of tags, the switching-cost rises drastically. Cloning is easy, but catching up is difficult. Dominating the Viral Loop innovator & early adapter market in the In order to create new resume, first 3 months is the Key Success you need to tag +3 of your friends. Factor. To activate the tags on you & to ask for being tagged, mutual tagging is needed. Tagging & tagged activities will be posted on your Facebook news feeds. Because of your need for approval, it will spread like infection. 1st Target=GEEKs in SF The first target is enthusiasts of Tech & SNS & Start-ups in San Francisco. Involve opinion leaders of their community (ex. Famous bloggers, tech medias, VCs, angels, evangelists, engineers etc.) as promoters and they will be the first spark.
Execution＆Economics RESUME360 Business Plan by Tatsunori Hirota 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 Closed β @Tokyo Launch Engineer×1 Official Designer×1 @Tokyo Launch Engineer×1 IPO Designer×1 @San Francisco CEO×1 Exit Engineer×3 Designer×1（Users） Promoters×10 （$） CEO×1 $7.5M 60M 6M 4M 40M $3M 20M 2M Total Users $0.1M Salary $30,000 Salary $50,000 Salary $100,000 Salary $3,000 Salary $3,000 Office $1,000 Office $3,000 Office $5,000 Server $50 Server $5,000 Server $50,000 Server $75,000 Server $100,000$90M/Year ＝ 750M（*1） × 10%(*2) × 2%(*3) × $10/Month × 12Months*1: Approximate number of Facebook users*2: Target rate of RESUME360/Facebook users (ref. FarmVille/Facebook users: 15%)*3: Target rate of Premium/Basic users (ref. average of Premium/Basic users of Facebook App: 2%)