Resume360 Business Plan by Tatsunori Hirota       Resume360〜 Visualize Your Professional Credit 〜
Service Outline                                                   Resume360 Business Plan by Tatsunori Hirota○ Visionary P...
Transition Diagram                                                    Resume360 Business Plan by Tatsunori Hirota〜 Visuali...
Marketing Strategy                                                                         Resume360 Business Plan by Tats...
Execution&Economics                                                                      Resume360 Business Plan by Tatsun...
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Pitch resume360

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Pitch resume360

  1. 1. Resume360 Business Plan by Tatsunori Hirota Resume360〜 Visualize Your Professional Credit 〜
  2. 2. Service Outline Resume360 Business Plan by Tatsunori Hirota○ Visionary Person○ Entrepreneurship Resume360 ? Visionary Person ○ Entrepreneurship? Great Facilitator ? Great Facilitator○ Charming Guy Boss Mentor ○ Charming Guy? SNS Geek ○ SNS Geek○ Scotch Lover ○ Scotch Lover You? Visionary Person ? Visionary Person○ Entrepreneurship ? Entrepreneurship○ Great Facilitator ? Great Facilitator? Charming Guy Client Co- ○ Charming Guy? SNS Geek worker ○ SNS Geek○ Scotch Lover ・・・ ○ Scotch Lover Not only Self-PR But also Objective-PR - Basic Information 1. Entrepreneurship (63 Guarantees) - Academic Background 2. Visionary Person (54 Guarantees) - Professional Career 3. Charming Guy (48 Guarantees) - Skill-set 4. SNS Geek (34 Guarantees) - SNS Accounts 5. Scotch Lover (31 Guarantees) - Self-PR Statement 6. Great Facilitator (26 Guarantees) ・ ・ ・ ・ ・ ・Customer: Every Professional All Over the WorldProblem: Asymmetry of Info&Professional MismatchSolution: Folksonomy of Person in LinkedIn Network SOHO Sales Social Recruiting SNS Meet-up
  3. 3. Transition Diagram Resume360 Business Plan by Tatsunori Hirota〜 Visualize Your Credit Around You 〜 aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa Example Create Your Resume And Check Your Guarantee Example Example Example Create Your Resume And Check Your Guarantee . Check Your Resume Ask your friend to guarantee
  4. 4. Marketing Strategy Resume360 Business Plan by Tatsunori Hirota Basic Plan Users Premium Plan Users ・Professionals all over the worldCustomer ・Recruitment Staff - Career Minded Employees ・Head Hunters - IT Entrepreneurs ・Meet-up SNS Users - SOHO/Free-lance Workers ・VC/Angels →600M people estimated Online Professional Profile Services Linkedin Google Profile About.me Flavors.me Zerply Resume360 Networking ◎ ◎ △ △ △ △ Competitor Stylish UI △ △ ◎ ◎ ◎ ○ Objective Evaluation △ × × × ○※1 ◎※2 Profile Targeted Ads ◎ × × × × ◎ ※1 :Zerply allows to evaluate for every people, and evaluation is seen&voted only on its blog parts. ※2: Resume360 allows to evaluate for only people who have connections with the user on LinkedIn, and evaluation is seen&voted both on the profile page and blog parts.Product ・Refer to previous slides&wireframe ・Guarantee based crossover search → More Effective Talent Appealing ・Bundle messaging service →More Effective Professional SearchPrice ・Free ・$20/monthPlace ・Web ・Web ・Sales ・Board Members as PromotersPromotion - Recruit famous VC/Angel people at SV ・Buzz Promotion ・WEB Promotion - Need to guarantee 3ppl when creating - Service user as potential client - Guarantees counted with non-users - SEO/SEM/SMO - Wall post when guarantee&guaranteed - Ask ppl in LinkedIn Network to guarantee
  5. 5. Execution&Economics Resume360 Business Plan by Tatsunori Hirota 2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 β ver. Launch Engineer×1 Official Launch Engineer×1 Premium Designer×1 Producer×1 Plan Start Engineer×2 Tatsunori Hirota Designer×1 API http://ow.ly/6hzqw Promoter×10 Release Producer×1 Engineer×5 Designer×1 Promoter×10(Users) CFO×1 ($) CEO×1 7.5M 20M Monthly Sales 15M 5M 10M 2.5M 5M Basic Plan Users 2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 $82.8M = 115M(*1) × 15%(*2) × 2%(*3) × $240/Year(*4)*1: LinkedIn Users Approximate Number*2: Target Rate of Resume360 Users/LinkedIn Users (ref. FarmVille Users/Facebook Users: 15%)*3: Target Rate of Paid Users (ref. Evernote: 2%)*4: Target ARPPU of Premium Membership Business (ref. LinkedIn: $491.5)

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