Webinar selecting sms keywords

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What You'll Learn In This Webinar:

* What is a keyword?
* How to select keywords that are relevant, simple and short.
* Understanding and planning for the autocorrect.
* What is typoglycemia, and why you should care.
* A dozen great keyword examples, and why they're so great!

Published in: Marketing, Technology, Business
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Webinar selecting sms keywords

  1. 1. © 2014 Tatango, Inc. All rights reserved. How To Select SMS Keywords
  2. 2. © 2014 Tatango, Inc. All rights reserved. Presenters Derek Johnson - Tatango - @thederekjohnson Derek Johnson is the founder and CEO of Tatango. He’s been helping businesses with their SMS marketing strategies for the last seven years.
  3. 3. © 2014 Tatango, Inc. All rights reserved. Table of Contents ● What is a Keyword? ● Make it Relevant ● Keep it Simple ● Keep it Short ● Beware of the Autocorrect ● Avoid Using Numbers Exclusively ● Avoiding the Shift ● Quick Confusion ● Multiple Words
  4. 4. © 2014 Tatango, Inc. All rights reserved. What is a Keyword?
  5. 5. © 2014 Tatango, Inc. All rights reserved. Make it Relevant ● Relevance to business name, or brand. o ben, benjamin, moore, etc. ● Relates to the product(s) you sell. o floor, carpet, paint, etc. ● Describes your brand, or what you're selling. o color, home, combo, irresistible, etc. ● specific campaign, o sample, pint, etc.
  6. 6. © 2014 Tatango, Inc. All rights reserved. keep It Simple
  7. 7. © 2014 Tatango, Inc. All rights reserved. Keep It Short
  8. 8. © 2014 Tatango, Inc. All rights reserved. Beware of the Autocorrect
  9. 9. © 2014 Tatango, Inc. All rights reserved. Planning for the Autocorrect ● Test – Test keywords for autocorrecting on different phones. ● Append a Number – While this isn't ideal, appending a number to the end of a keyword will usually stop the auto correct. ● Claim the Auto Correct – Claim the different versions of the autocorrects, so as to not lose any new opt-ins. ● Avoid Acronyms - Try to avoid acronyms if at all possible.
  10. 10. © 2014 Tatango, Inc. All rights reserved. Avoid Using Numbers Exclusively ● It's called a keyword for a reason. ● Text 65432 to 33733.
  11. 11. © 2014 Tatango, Inc. All rights reserved. Avoid The Shift Avoid the Shift? ● Numbers 1 , 2 , 3 , 4 , 5, etc. ● Symbols $ , ? , - , ' , : , +, etc.
  12. 12. © 2014 Tatango, Inc. All rights reserved. Avoid Quick Confusion ● Typoglycemia. o I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. ● Using symbols or other letters in place of what actually should belong. o "pissa", "pi$$a", "pi33a", etc. ● Keyword misspelling. o "pizzza", "piza", "pizzaa" ● Unambiguous letters & numbers.
  13. 13. © 2014 Tatango, Inc. All rights reserved. Numbers Letters 4 H 5 S 7 L 8 B 0 D 0 O Letters Letters I J J L L T K X U V V Y E F C G
  14. 14. © 2014 Tatango, Inc. All rights reserved. Letters Letters I J J L L T K X U V V Y E F C G Letters Numbers D 0 D O D Q C G O Q
  15. 15. © 2014 Tatango, Inc. All rights reserved. Unambiguous Letters & Numbers
  16. 16. © 2014 Tatango, Inc. All rights reserved. Multiple Words ● Non-Tatango customer advice. ● When texting, 9% of customers will put space between “My” & “Lexus”.
  17. 17. © 2014 Tatango, Inc. All rights reserved. Julep
  18. 18. © 2014 Tatango, Inc. All rights reserved. Chipotle
  19. 19. © 2014 Tatango, Inc. All rights reserved. Macy’s
  20. 20. © 2014 Tatango, Inc. All rights reserved. 7-Eleven
  21. 21. © 2014 Tatango, Inc. All rights reserved. Forest Service
  22. 22. © 2014 Tatango, Inc. All rights reserved. Reader’s Digest
  23. 23. © 2014 Tatango, Inc. All rights reserved. Chipotle
  24. 24. © 2014 Tatango, Inc. All rights reserved. Staples
  25. 25. © 2014 Tatango, Inc. All rights reserved. Pizza Hut
  26. 26. © 2014 Tatango, Inc. All rights reserved. Pet Supermarket
  27. 27. Questions? Derek Johnson CEO Tatango @thederekjohnson derek@tatango.com © 2014 Tatango, Inc. All rights reserved.

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