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© 2014 Tatango, Inc. All rights reserved.
How To Grow SMS Subscribers
© 2014 Tatango, Inc. All rights reserved.
Presenters
Derek Johnson - Tatango - @thederekjohnson
Derek Johnson is the found...
© 2014 Tatango, Inc. All rights reserved.
Table of Contents
● Incentivizing the Opt-In
● The Call-To-Action
● Bait-n-Switc...
© 2014 Tatango, Inc. All rights reserved.
● Getting a customer's mobile phone number is dang hard!
● In a recent survey, 5...
© 2014 Tatango, Inc. All rights reserved.
The Call-To-Action
● It's critical that when you advertise your SMS campaign, yo...
© 2014 Tatango, Inc. All rights reserved.
Seattle Sun Tan
© 2014 Tatango, Inc. All rights reserved.
Julep
© 2014 Tatango, Inc. All rights reserved.
Staples
© 2014 Tatango, Inc. All rights reserved.
Charlotte Russe
© 2014 Tatango, Inc. All rights reserved.
Pizza Hut
© 2014 Tatango, Inc. All rights reserved.
Jack In The Box
© 2014 Tatango, Inc. All rights reserved.
Pet Supermarket
© 2014 Tatango, Inc. All rights reserved.
Arby’s
© 2014 Tatango, Inc. All rights reserved.
Bait-n-Switch
Dazbog Coffee
© 2014 Tatango, Inc. All rights reserved.
The incentive Offer
© 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
© 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
o Unique Cou...
© 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
o Unique Cou...
© 2014 Tatango, Inc. All rights reserved.
The Proof
Seattle Sun Tan
● $20 off next purchase.
● 4,750 opt-ins during the fi...
© 2014 Tatango, Inc. All rights reserved.
Julep
● 50% off next nail polish purchase.
● 5,000 opt-ins during the first 24 h...
© 2014 Tatango, Inc. All rights reserved.
Taco Bell
● Free Frutista Freeze with purchase.
● 13,000 opt-ins within first 5 ...
Questions?
Derek Johnson
CEO
Tatango
@thederekjohnson
derek@tatango.com
© 2014 Tatango, Inc. All rights reserved.
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How To Grow Your SMS Marketing Database

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Watch the recorded webinar here: http://get.tatango.com/webinar-growing-sms-subscribers

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Transcript of "How To Grow Your SMS Marketing Database"

  1. 1. © 2014 Tatango, Inc. All rights reserved. How To Grow SMS Subscribers
  2. 2. © 2014 Tatango, Inc. All rights reserved. Presenters Derek Johnson - Tatango - @thederekjohnson Derek Johnson is the founder and CEO of Tatango. He’s been helping businesses with their SMS marketing strategies for the last seven years.
  3. 3. © 2014 Tatango, Inc. All rights reserved. Table of Contents ● Incentivizing the Opt-In ● The Call-To-Action ● Bait-n-Switch ● The Incentive Offer ● Opt-In Incentive Concerns ● The Proof
  4. 4. © 2014 Tatango, Inc. All rights reserved. ● Getting a customer's mobile phone number is dang hard! ● In a recent survey, 58% of consumers said they’re more likely to opt-in to their favorite brands mobile advertising if they get an offer, deal or coupon. ● Conclusion: In order to get your customers to give you their mobile phone number, you're going to have to give them some sort of incentive to do so. Incentivizing the Opt-In
  5. 5. © 2014 Tatango, Inc. All rights reserved. The Call-To-Action ● It's critical that when you advertise your SMS campaign, you promote the fact that customers will receive an incentive to opt-in.
  6. 6. © 2014 Tatango, Inc. All rights reserved. Seattle Sun Tan
  7. 7. © 2014 Tatango, Inc. All rights reserved. Julep
  8. 8. © 2014 Tatango, Inc. All rights reserved. Staples
  9. 9. © 2014 Tatango, Inc. All rights reserved. Charlotte Russe
  10. 10. © 2014 Tatango, Inc. All rights reserved. Pizza Hut
  11. 11. © 2014 Tatango, Inc. All rights reserved. Jack In The Box
  12. 12. © 2014 Tatango, Inc. All rights reserved. Pet Supermarket
  13. 13. © 2014 Tatango, Inc. All rights reserved. Arby’s
  14. 14. © 2014 Tatango, Inc. All rights reserved. Bait-n-Switch Dazbog Coffee
  15. 15. © 2014 Tatango, Inc. All rights reserved. The incentive Offer
  16. 16. © 2014 Tatango, Inc. All rights reserved. Opt-In Incentive Concerns ● Coupon Fraud o Rolling Expiration Dates
  17. 17. © 2014 Tatango, Inc. All rights reserved. Opt-In Incentive Concerns ● Coupon Fraud o Rolling Expiration Dates o Unique Coupon Codes
  18. 18. © 2014 Tatango, Inc. All rights reserved. Opt-In Incentive Concerns ● Coupon Fraud o Rolling Expiration Dates o Unique Coupon Codes o Opt-In, Out-Out Consumers ● Opt-In, Opt-Out Subscribers o Between 93.9% - 98.7% subscriber retention after 24 hours. o Average 97.7% subscriber retention after 24 hours.
  19. 19. © 2014 Tatango, Inc. All rights reserved. The Proof Seattle Sun Tan ● $20 off next purchase. ● 4,750 opt-ins during the first month. ● 57% redemption rate on opt-in offer. ● $196,101.87 in new sales during the first month. ● Customers redeeming the opt-in offer, spent on average 500% more than customers that didn't receive the opt-in offer.
  20. 20. © 2014 Tatango, Inc. All rights reserved. Julep ● 50% off next nail polish purchase. ● 5,000 opt-ins during the first 24 hours. ● 10.7% redemption rate on opt-in offer. ● 99% retention rate after receiving opt-in offer. National Wholesale Liquidators ● $5 off any purchase over $25. ● 50,000 opt-ins.
  21. 21. © 2014 Tatango, Inc. All rights reserved. Taco Bell ● Free Frutista Freeze with purchase. ● 13,000 opt-ins within first 5 weeks. Simon Malls ● Chance to win $1,000 shopping spree. ● 6,000 opt-ins within first week.
  22. 22. Questions? Derek Johnson CEO Tatango @thederekjohnson derek@tatango.com © 2014 Tatango, Inc. All rights reserved.
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