Insights on today's consumer

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Today’s consumer is under considerable pressure. Between concerns about the economy, the environment, health and society-at-large, Americans are reassessing priorities and changing their spending habits.

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Insights on today's consumer

  1. 1. American Consumers Changing Attitudes<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  2. 2. Consumer culture has changed<br />Today’s consumer is under considerable pressure. Between concerns about the economy, the environment, health and society-at-large, Americans are reassessing priorities and changing their spending habits.<br />At the same time, technology is empowering consumers with access to more information than ever before. They have the ability to make informed decisions and to demand transparency from restaurants and brands.<br />Brands that are able to provide consumers with a culturally relevant story in a trustworthy, informative and memorable way will be successful.<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  3. 3. Consumers under pressure<br />These pressures have changed consumer attitudes and spending habits<br />Xanthie Drankus<br />+1.415.60.2639<br />xanthie@tastegurus.com<br />
  4. 4. Economic volatility<br />Feel financially insecure<br />Uncertain about the future<br />“I will spend on what is most important to me”<br />Confused and cheated<br />Perceived loss of control<br />Savings instinct triggered<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  5. 5. Environmental concerns<br />Climate change<br />Conservation<br />Failure of government initiatives<br />Feeling of helplessness<br />Need to “do something”<br />“I do my part by being green”<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  6. 6. Health concerns<br />Mistrust of Big Food health marketing <br />Fear danger in chemical additives<br />Concerns about plastics and petroleum products<br />Interest in alternative medicine<br />Nature holds the key to healthy living<br />“Natural and organic mean healthy and safe”<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  7. 7. Information overload<br />Always plugged-in, no downtime<br />Constantly being marketed to<br />Loss of trust in MSM<br />Cynical of product claims<br />Connected to Social Media <br />“I believe word-of-mouth”<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  8. 8. Rapid change<br />Pressure to increase productivity<br />Constant need for retraining on new technologies<br />Rise of multitasking<br />Insecurity about future<br />“I’m nostalgic for simpler times”<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  9. 9. New attitudes and preferences<br /><ul><li> Yearns for purity, reassurance, honesty, transparency, real value
  10. 10. Believes that natural is healthy
  11. 11. Longs to be an active part of the solution
  12. 12. Looks to social network for information</li></ul>Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  13. 13. Discovering new aspirations<br />Cnsumershave discovered these new and optimistic aspirations.<br />Authenticity<br />Brands that provide consumers with a way to achieve their aspirations will thrive.<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  14. 14. Motivations<br />US consumers are nesting and place a high value on improving their lives and the lives of their kids. For example, the biggest trigger causing non-organic purchasers to switch to organic products is having a child. <br />At the same time, faced with globalization and the mallization of America, consumers desire to signal their own specialness and uniqueness through symbolic association with special and unique brands.<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  15. 15. What consumers want<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  16. 16. What we do<br />We apply what we learn to help our clients communicate in a way that resonates with consumers. <br />We believe that by being creative, you don’t have to spend like the big guys to get results.<br />To learn more, visit our website at TasteThinkTank.com.<br />Xanthie Drankus<br />+1.415.260.2639<br />xanthie@tastegurus.com<br />
  17. 17. Thank you<br />

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