a) Price Premium Pricing ,, (Luxuries such as Princess Cruises , Savory hotel rooms and , Concorde flights) Penetration Pricing Economy Pricing ,, (Supermarkets often have economy brands for soups , spaghetti and rice ) Price Skimming
b) place- Selection consideration Market segment Changes during the product life cycle Producer - distributor fit - Is there a match between their polices, strategies, image, and yours? How much training and support will your distributor require?
RECAP 1) What is Marketing? 2) How can marketing serve the demands of the customer? 3) Successful Marketing Campaign. Market Analysis - Market position - Market objectives - Market segments - Which segments - Market structure
RECAP Marketing Mix - Price - Place - Product - Promotion - People - Process - Physical Evidence