Introduction to marketing

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  • 1. Instructed on: 28-Oct-2011 | Session: #01   By: Tasneem Hatem Topic Code: MRV-01-2012 All Copy Rights Saved to the 7 th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/ 2012 www.scci-cu.com
  • 2. INTRODUCTION TOMARKETINGBy: Tasneem Hatem
  • 3. ADVERT.
  • 4. MarketingMarketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (P. Kotler)
  • 5. Customer Needs Wants Demands
  • 6. How can marketing serve the demands?
  • 7. Describe your product or service topotential buyers using a variety oftechniques.
  • 8. Establish your brand and any philosophyor values associated with it.
  • 9. Explain what needs are being met withyour product.
  • 10. Develop relationships with possiblepartners.
  • 11. Explain to potential buyers and partnershow to purchase your product/service.
  • 12. ADVERT.
  • 13. Describe how your product/service isdifferent than others on the market andwho the ideal audience is for yourproducts.
  • 14. ADVERT
  • 15. Advertise your products/services todifferent and various audiences.
  • 16. Develop pricing strategies for individualbuyers or market segments.
  • 17. 1) Market Analysis
  • 18. a) Market position
  • 19. b) Market Objectives
  • 20. c) Market segments
  • 21. d) Which segment?
  • 22. e) Market structure
  • 23. 2) Marketing mix
  • 24. a) Price Premium Pricing ,, (Luxuries such as Princess Cruises , Savory hotel rooms and , Concorde flights) Penetration Pricing Economy Pricing ,, (Supermarkets often have economy brands for soups , spaghetti and rice ) Price Skimming
  • 25. a) Price
  • 26. b) place- Selection consideration Market segment Changes during the product life cycle Producer - distributor fit - Is there a match between their polices, strategies, image, and yours? How much training and support will your distributor require?
  • 27. c)Product
  • 28. d) Promotion Personal Selling. Sales Promotion. Public Relations. Direct Mail. Exhibitions. Advertising. Sponsorship
  • 29. e) People
  • 30. f)Process
  • 31. g) Physical evidence Packaging Brochures Business cards Uniforms Internet/Web page Paperwork ( Tickets )
  • 32. RECAP
  • 33. RECAP 1) What is Marketing? 2) How can marketing serve the demands of the customer? 3) Successful Marketing Campaign.  Market Analysis  - Market position  - Market objectives  - Market segments  - Which segments  - Market structure
  • 34. RECAP  Marketing Mix - Price - Place - Product - Promotion - People - Process - Physical Evidence
  • 35. • ARE YOU READYYYYY ?!!
  • 36. Special thanks to.. Habiba Ashraf Ali  Thanna Mohamed Hassan 