..these multiple of media convergenceare leading us towards a a digital renaissance- a transition and transformation period that will affect all aspects of our lives...
Henry Jenkins, 2001.
Media convergence is the coming togetherof computing, telecommunication and media in a digital environment.
According to Jenkins, it is where old and new media collide, where grassroots and coroporate media intersects, where the power of the media producers and the power of the media consumers interact in a predictable way.
Trends in media
The convergence of cultural forms
The convergence of communication systems.
The covergence of corporate
New organizational and economic structures
regulation/ Elimination of manufacturing components
Flattening of Distribution laws
new cost and price structures( eg, recored music)
content providers cont'd
Need for competitive strategies.
Active media production and distribution.
Distribution alters balance of powers, that is, all users have equal abilities to store, send, and accept information and communication from other users.
Geoaphically audience defined diminished
Competition for audience attention must be drawn rather than pushed. so more niches, more interactivity,new roles for advertising
Increase in demand.
Socilal and political Implications.
Filtering and common body of knowledge.
Power to regulate media content.
Example, Howard stern, HBO, and even child pornography.
some of the technologies that are under the convergence of media are:
How they affect communication
computer can cause individuals to be social/impersonal.
It is easier to ke in contact with any one across the world. Eg. facebook, Skype.
reduces communication expenses.
helps with monitoring of activities. Eg. security.
It is convenient.
How it affects how people relate
An individual can can addicted
It also promotes laziness
reduces face to face communication.
Even can make ones relationship more superficial.
convergence is not just a technology thing, it is a fundamental change in the relation between content producers and content consumers.
With economic, social and political implications.
It is a new paradigm that represents the most significant shift in production and distribution of public information content
since the printing press.
And most of us- including those who run the industries most affectes dont yet get it..