Webtrends shopping cart abandonment remarketing 130718115913-phpapp01


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Making most of Abandoned shopping carts. Study by web trends

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Webtrends shopping cart abandonment remarketing 130718115913-phpapp01

  1. 1. Customers Abandoning Their Shopping Carts? PRESENTATION © 2013 Webtrends, Inc. 1
  2. 2. Don’t Get Mad. © 2013 Webtrends, Inc. 2
  3. 3. Get Remarketing! © 2013 Webtrends, Inc. 3
  4. 4. What is an online shopping cart, really? © 2013 Webtrends, Inc. 4
  5. 5. * Forrester Research To your store, it’s the key to success. To consumers, it’s more complicated. 87% of consumers* abandon shopping carts. At a cost of $18 billion a year in lost revenue. © 2013 Webtrends, Inc. 5
  6. 6. Why, Consumers, Why? © 2013 Webtrends, Inc. 6
  7. 7. Because to consumers, a shopping cart isn’t just a shopping cart. It’s: A shopping list They decide what they want, but convert in store. A wish list Like window shopping, only online. JEANS UNICORN MASK © 2013 Webtrends, Inc. 7
  8. 8. A distraction Something to do to pass the time, until something else catches their eye. CATS! BACON!Ooh, BACON... © 2013 Webtrends, Inc. 8
  9. 9. A cart is a cart, is a cart! And then there’s people like Joanie. She means business when it comes to shopping. A cart is a cart. © 2013 Webtrends, Inc. 9
  10. 10. But something stops her from clicking BUY. It could be: Shipping costs Price comparisons Wanting to use a computer, not a smart phone © 2013 Webtrends, Inc. 10
  11. 11. In all, that’s a lot of people ditching your cart. © 2013 Webtrends, Inc. 11
  12. 12. But Don’t Get Mad. Get those abandoners back to your cart! © 2013 Webtrends, Inc. 12
  13. 13. With Email Remarketing from Webtrends! © 2013 Webtrends, Inc. 13
  14. 14. Let’s Take a Deep Breath and Check the Facts: © 2013 Webtrends, Inc. 14
  15. 15. * SalesCycle, 2013 * CMO Council, 2012 discount, yes! FACT: Abandoners love getting emails. Almost half of all basket abandonment emails are opened* . Email drives 57% of all shopping cart traffic** . FACT: That’s great news for you: Every single basket abandonment email sent delivers over $6 in revenue* . ** SeeWhy, 2011 © 2013 Webtrends, Inc. 15
  16. 16. * Marketing Sherpa, 2012 FACT: Abandoners may go away, but then they transform into a new opportunity. 21% will re-engage* . Re-engagers spend 55% more than non-abandoners* . © 2013 Webtrends, Inc. 16
  17. 17. You need to transform, too. Into an email remarketer. Here’s how: © 2013 Webtrends, Inc. 17
  18. 18. Watch the clock. Remarketing has its biggest impact within the first 12 hours. Become a remarketer 1 The Webtrends Push API trigger helps. It identifies when a customer abandons a cart so the email partner program can push the personal data into the email management system. © 2013 Webtrends, Inc. 18
  19. 19. Communicate up to 3 times* . Testing of top online retailers revealed that three is the magic number when it comes to remarketing emails. Email 1: sent within three hours of abandonment Email 2: 2 days after that Email 3: 3 days after that Become a remarketer 2 With Webtrends, you can trigger your three email sends based on behavioral factors, including, return visit without purchase, lack of visit but opened email, lack of visit but high value of cart. * Listrak © 2013 Webtrends, Inc. 19
  20. 20. Be relevant at the right time. Get as much information as you can about customers. What was in the cart when it was abandoned? What else did they look at? The more you know, the easier it is to identify the right offer to bring them back. Become a remarketer 3 Webtrends ‘in-the-moment’ data keeps your email remarketing effective. Track preferences and behaviors while customers are placing items in their shopping cart to get a complete picture of what they need, and send relevant content quickly. © 2013 Webtrends, Inc. 20
  21. 21. Become an Email Remarketer! And you’ll never see shopping cart abandoners the same way again. © 2013 Webtrends, Inc. 21
  22. 22. Webtrends Streams™ provides in-the moment data, so you know what customers want right now. Read more about Shopping Cart abandonment, and learn how Webtrends can help you become a remarketer. © 2013 Webtrends, Inc. PLAYBOOK CONVERSION OPTIMIZATION EMAIL REMARKETING Three ways to turn cart abandoners into high-value purchasers. © 2013 Webtrends, Inc.