Reaching Your IR Goals
   in Today’s Changing World
          y       g g




©2009 Target 3 Communications
Reaching Your IR Goals
   in Today’s Changing World
          y       g g




©2009 Target 3 Communications
How do I get noticed,
 attract new investment
             investment,
and keep investors loyal?
The right message
To the right people
The right way
      g      y
Crafting your
  message
Perfect your
   story
Make it
compelling
Most goals: 894 in 1,487 games
                 Most goals, including playoffs: 1,016 in 1,487 regular season and 208
    ...
Some tools are
  essential
Traditional Investor
     Materials
•Company positioning statements
 that resonate with investors
•Press release campaign ...
New Media
      Investor Tools
• Twitter – For quick alerts.
• StockTwits - Twitter for traders
• Seeking Alpha – Blog agg...
Your investor is out there
How to connect?
Define your target
    investors
    i    t
Database targeting
Communicate the Message
Trade & Mass
Media Publications
Current business
  participants
Conferences
Roadshows
R d h
Virtual Investor
Presentations
Web 2.0: Massive
IR Opportunities
ubiquitous online
  finance tools
Seeking Alpha: exchanging
   financial information
Timely
information
Share your
information
i f     ti
Execution is
 c uc a
 crucial…




                 …Always focus on
               investor expectations
Err on the side of
  transparency
Keep your story
   moving
Reach your IR goals
In sum, focus on
   sum
The right message
To the right people
The right way
Our team:
                     g
Dedicated to achieving
    your IR Goals
Case study
THANK YOU!
               Jeff Lippert – Managing Director
               jeff@target3.com
                Jerry Cahn – Ma...
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Reaching Your IR Goals in Today's Changing World

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This is the presentation from a webinar we presented on 7/22/09. Our goal was to help illuminate the means to breaking through all of the financial noise and presenting a compelling opportunity to the investment community that will get noticed. In short, how we approach IR today.

Please feel free to contact us to learn more about our firm and how we can help you reach your IR goals.

For a recording of the presentation click:

http://target3.com/resources.php

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Reaching Your IR Goals in Today's Changing World

  1. 1. Reaching Your IR Goals in Today’s Changing World y g g ©2009 Target 3 Communications
  2. 2. Reaching Your IR Goals in Today’s Changing World y g g ©2009 Target 3 Communications
  3. 3. How do I get noticed, attract new investment investment, and keep investors loyal?
  4. 4. The right message To the right people The right way g y
  5. 5. Crafting your message
  6. 6. Perfect your story
  7. 7. Make it compelling
  8. 8. Most goals: 894 in 1,487 games Most goals, including playoffs: 1,016 in 1,487 regular season and 208 playoff games Most goals, one season: 92 in 1981–82, 80-game schedule Most goals, one season, including playoffs: 100 in 1983–84, 87 goals in 74 regular season games and 13 goals in 19 playoff games Most goals, 50 games from start of season: 61 in 1981–82 (October 7, 1981 to January 22, 1982, 80-game schedule) and 1983–84 (October 5, 1983 to January 25, 1984), 80-game schedule Most goals, one period: 4 (Tied with 10 other players) February 18, 1981 Most assists: 1,963 Most assists, including playoffs: 2,223 Most assists, one season: 163 in 1985–86, 80-game schedule Most assists, one season, including playoffs: 174 in 1985–86, 163 assists in 80 regular season games and 11 assists in 10 playoff games Most assists, one game: 7 (tied with Billy "The Kid" Taylor) done three times -- February 15, 1980; December 11, 1985; February 14, 1986 Most assists, one road game: 7 (tied with Billy Taylor) December 11, 1985 Most points: 2,857 in 1,487 games (894 goals, 1,963 assists) Most points, including playoffs: 3,239 in 1,487 regular season and 208 playoff games. (1016 goals, 2223 assists) Most points, one season: 215 in 1985–86, 80-game schedule (52 goals, 163 assists) Most points, one season, including playoffs: 255 in 1984–85; 208 points in 80 regular season games and 47 points in 18 playoff games Most overtime assists, career: 15 Most goals by a centre, career: 894 Most goals by a centre, one season: 92 in 1981–82, 80-game schedule Most assists by a centre, career: 1,963 Most assists by a centre, one season: 163 in 1985–86, 80-game schedule Most points by a centre, career: 2,857 Most points by a centre, one season: 215 in 1985–86, 80-game schedule Most assists in one game by a player in his first season: 7 on February 15, 1980 Highest goals-per-game average, one season: 1.18 in 1983–84, 87 goals in 74 games And persuasive Highest assists-per-game average, career (300 min.): 1.321 -- 1,963 assists in 1,487 games Highest assists-per-game average, one season: 2.04 in 1985–86, 163 assists in 80 games Highest points-per-game average, one season (among players with 50- or-more points): 2.77 in 1983–84, 205 points in 74 games Most 40-or-more goal seasons: 12 in 20 seasons M t ti 40 l 12 f 1979 80 t 1990
  9. 9. Some tools are essential
  10. 10. Traditional Investor Materials •Company positioning statements that resonate with investors •Press release campaign that tell a story, with each news event simply another chapter. Timing to address investor concerns as well as business, technology concerns •Corporate Strategic Profile includes p g the information an investor wants to decide to make his first investment • Investor PowerPoint Presentation •Investor Section of the website Comprehensive Easy to navigate y g Keeps you on the company website
  11. 11. New Media Investor Tools • Twitter – For quick alerts. • StockTwits - Twitter for traders • Seeking Alpha – Blog aggregator; ex-analysts ex analysts use it; 4 million users per month, 25% are institutions • Wikinvest – Financial portal of Corporate Profiles • Slideshare – Share your IR presentation • Docstocs – Share your annual report, etc.
  12. 12. Your investor is out there
  13. 13. How to connect?
  14. 14. Define your target investors i t
  15. 15. Database targeting
  16. 16. Communicate the Message
  17. 17. Trade & Mass Media Publications
  18. 18. Current business participants
  19. 19. Conferences
  20. 20. Roadshows R d h
  21. 21. Virtual Investor Presentations
  22. 22. Web 2.0: Massive IR Opportunities
  23. 23. ubiquitous online finance tools
  24. 24. Seeking Alpha: exchanging financial information
  25. 25. Timely information
  26. 26. Share your information i f ti
  27. 27. Execution is c uc a crucial… …Always focus on investor expectations
  28. 28. Err on the side of transparency
  29. 29. Keep your story moving
  30. 30. Reach your IR goals
  31. 31. In sum, focus on sum The right message To the right people The right way
  32. 32. Our team: g Dedicated to achieving your IR Goals
  33. 33. Case study
  34. 34. THANK YOU! Jeff Lippert – Managing Director jeff@target3.com Jerry Cahn – Managing Director jerry@target3.com 31 East 32nd St – 3rd Floor New York, NY 10016 800-493-1334 800 493 1334 www.target3.com target3irblog.blogspot.com target3irblog blogspot com Twitter: Target3IR
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