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In what ways does your media product use conventions of real media products?
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In what ways does your media product use conventions of real media products?

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  • 1. By Taran Basi
  • 2. What was our brief? At the beginning of our A2 course we were given a brief to create the opening 5 minutes of a television documentary and create two ancillary tasks alongside it: a double page spread for a TV listings magazine and a radio trailer We then set to researching different documentary types, radio trailers and double spread articles We also researched our documentary topic : Teen Health – and its different aspects which were exercise and diet Another aspect we researched was the audience knowledge of the topic so we knew what to add into our documentary
  • 3. Documentary We wanted to make sure that our documentary was mainly conventional so firstly we researched evidence to back up our theories on healthy eating as the documentaries we looked at such as ‘Super Size Me’ and ‘Fast Food Baby’ used lots of statistics and facts to back up their opinions We collected this second hand research mainly through Google and trusted websites We also collected primary research from our target audience through questionnaires to make sure we added in the right amount of theory for our audience Also during our research we looked into Bill Nichols theory of Documentary Modes (2001)
  • 4. Documentary – Nichols’ theory Observational Expository Participatory This mode addresses In this mode the This is where events filmmakers appear the viewer directly are recorded in their own work, with an omniscient objectively in a ‘fly often interviewing narrator and is often on the wall’ style and expressing their very subjective own views to camera Reflexive Performative This mode This is very similar frequently reflects to participatory on its own however it is much artificiality, often more personal as the showing cameras filmmaker tells their own story We decided to use the expository mode in our documentary as we felt the authoritative, hidden narrator would suit our theme more and we wanted to use the modes characteristic of being subjective to directly address the audience and influence them
  • 5. Documentary We wanted to make sure that we were also conventional in our use of camera whilst filming our documentary, including the different shot types and camera set up Long shot Close Up Medium Close Up Extreme Close Up Handheld Tripod Camera We used this during vox- We used this during thepops to give the viewer feel rest of our shots to keep it as though they were looking professional with actually talking to the steady shots and use skills interviewees such as pan and zoom
  • 6. Documentary During our formal interviews we made sure we used the rule of thirds to keep the shot looking professional. This is where the interviewees eye level is a third of the way down the screen and they are positioned a third of the way in the screen Fast Food Baby Commit To Be Fit
  • 7. Documentary Another convention of documentaries is the use of special effects which we decided to use sparingly but we still used In ‘Fast Food Baby’ they sped up their shot of a child in a trolley which we decided we liked the effect of and used in our documentary to show chips being taken out of a carton, and we also reversed this and slowed down footage as well for our opening sequence  Also in ‘Fast Food Baby’ and ‘Super Size Me’ they used mainly straight cuts between different shots which we decided to do as it kept the documentary fast paced and more interesting for the target audience  However, like the two examples we also used a few dissolves between some shots as this was appropriate between certain shots such as between statistics and interviews
  • 8. Documentary We also made sure that during our documentary we kept our background music conventional as we didn’t want anything that stood out too much We made sure that it was lively and upbeat to be relevant for our target audience but also not too overpowering In final cut we made sure that we used the sound levels control to keep the background music quiet during interviews and a bit louder during the voiceover shots which was used in ‘Super Size Me’ Our documentary had examples of both diegetic and non- diegetic music which is conventional of documentaries as there will be a combination of both background sound from vox-pops and the actual music that we edited in
  • 9. Magazine Article  This is our final double page spread for the TV listings magazine ‘TV Choice’ We chose ‘TV Choice’ as it was We also chosethe most relevant the bright colour TV listings scheme and largemagazine for our use of pictures young target for the same audience reason
  • 10. Magazine Article When making our double page spread we wanted to make sure it was mainly conventional as it would fit better into the structure of the magazine We added captions onto the pictures that we used to explain the relevance of the picture to the audience as this is a typical convention of magazine articles Captions
  • 11. Magazine ArticleWe also used many conventional features of article writing to do with the layout and appearance of the textMasthead ( headline) Drop Cap (beginning of article) Columns Time, Date, Channel of Programme
  • 12. Radio Trailer We wanted to make sure we stuck to the conventional layout of a radio trailer Punchy Statement Introductory Voiceover Clips from programme Voiceover explaining programme Information about when the show is aired
  • 13. Radio Trailer This was the layout of our radio trailer Punchy statement Vox-pops / formal interviews from documentary These two flow-charts show that our radio trailer clearly follows Explanative Voiceover most of the normal conventions of a radio trailer Conclusive Voiceover Information about when the show is aired
  • 14. Radio Trailer  There were also other elements of the trailer that we wanted to keep conventional Music Voiceover Use of Vox-popsWe kept our music lively, We made sure our We used these from upbeat and steady but voiceover was friendly, our documentary tosubtly in the background formal and informative attract the target so the voiceover could and was heard clearly audience as they could still be heard throughout the trailer relate to these views However, our trailer also broke conventions Facts Length Unlike many other radio trailers, we Most radio trailers are 30-40 seconds, didn’t use lots of facts as we focused however ours ended up being just on attracting the target audience over a minute as we wanted to fully with opinions from vox-pops describe our documentary
  • 15. Conclusion To conclude, our documentary and ancillary tasks were mainly conventional as we felt our topic of Teen Health suited a conventional style We did this in our documentary through simple but effective editing and steady camera shots such as medium close ups In our radio trailer we stuck to the normal layout of a clear voiceover, upbeat music and clips from the documentary In our magazine we used conventions such as a masthead, drop cap and captions on images