Social Media for PR Tara Wilkinson-McClean Tara Wilkinson Communications www.twcglobal.net
Public Relations (PR) “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -PRSA
Media Overview Old/Traditional Media New Media ◦ Television ◦ Blogs* ◦ Radio ◦ Podcasts ◦ Newspapers ◦ YouTube Social Media ◦ Twitter ◦ Facebook ◦ Google+ ◦ Blogs*New: Technological Social: Technological &(audio, video, and text) Interactive
Online publishing technology Provides user generated information Accessible & user friendly Interactive conversation Connect and share with people with similar interest Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)
Google+ aims to make sharing on the web more like sharing in real life. "Circles" enables users to organize contacts into groups for sharing "Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).
Pinterest Online pin-board style sharing website Organise and share images/videos of interest Create and share theme based collections (events, interest, hobbies) Users can re-pin things of interest Allows sharing via facebook and twitter
Blogs Published journal Displayed in reverse chronological order with most recent posts first Sometimes interactive allowing visitors to share comments Combines text, images, links to other blogs, web pages etc.