Joe Murphy. Important Mobile Trends for 2012. http://www.slideshare.net/joseph.murphy/hhlib6-trends-talk
● Selecting, storing, and sharing online data
(including text, images, videos, and more)
from a variety of sources.
● Biggest trend is visual curation - creating,
collecting, and sharing images
Pinterest's Rapid Rise
● Hit 10 million U.S. unique monthly users
faster than any other site before
Pins of Interest...
● 17.2% of all pinboards are
categorized under Home
○ Arts and Crafts (12.4%)
○ Style/Fashion (11.7%)
○ Food (10.5%)
● Food category gets the most
● More than 3% of all
boards are titled “For the
Home,” followed by:
○ “My Style,” (1.97%)
○ “Products I Love”
○ “Books Worth
○ “Food” (1.23%).
Pins of Interest
● Pinboards about products tend to generate the most
“likes” from users.
● More than 80% of all pins are repins.
● etsy.com is the most popular source for pins. Rounding
out the top 5 are:
Integration for easy sharing
Let's get ready to....
● Microblogging platform
● Curation: Quick & easy to grab and collect content from
around the web
● 120 million monthly unique visitors
● 15 billion monthly pageviews
● Easy integration to Facebook Timeline & Twitterhttp://mashable.com/2012/01/23/tumblr-15-billion-pageviews/
"The front page of the internet."
● 2 billion pageviews in December 2011
● Users add links to content
● Other users may then vote the posted links
up or down, causing them to appear more or
less prominently on the reddit homepage
● Topical sections called subreddits
● Food photography, discovery, and reviews
● Share your food pics and recommendations
● Search for nearby foods
● Location-based Guides
● Users curate their own pictures (spotted) as
well as other foodstuff they discover on the
○ Guides - either they created or follow
● Sharing via Twitter, Facebook, Instagram,
Foursquare, & Flickr
● Explore feature
● Virtual check-ins
● 250,000 menus
Not just for checkin' in...
● Leave & read tips
● Make to-do lists
● Integrates w/ Facebook
Curated Web: A web that provides people
with the ideas and information they are looking
for before they even know they are looking for
it, is imminent.
- Gary Nix
● Quick Response Code: two-dimensional
○ To read a QR Code, you need a smartphone & an
app that reads barcodes
○ Usually points to a web address, but can point to...
■ text message
■ vCard contact
■ and more...
● A short range wireless technology that is
based around a passive, non-powered
source (NFC tag) and an “initiator” device
● It allows two devices embedded with NFC
chips to transmit small pieces of data when
they are in close proximity (~2"). This data
can be credit card information, coupons,
tickets, texts, urls..