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Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
Chapter 11 NDSU Comm 110
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Chapter 11 NDSU Comm 110

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  • 1. Presenting Persuasive Messages
  • 2. Today’s Agenda Upcoming Dates Today – Chapter 11 and Chalk Talk assignment Friday – Pick speaking days for persuasive presentation,persuasive speech assignment, full class chalk talk Monday – Critical thinking essay assignment, DUE: speechtopic, thesis, pattern. Chalk Talk Chapter 11
  • 3. Chalk Talk Impromptu Draw a question when you get to class. 3minutes to prepare. 1 minute speech. Thesis: Today I’m going to tell you “then saythe question”○ Important: Thesis, 2-3 main points, restatethesis, clincher.
  • 4. Persuasive Messages Messages that influence an audience’schoices by changing their responsestoward an ideas, issue, concept orproduct You are the target and sender Be a competent consumer and producer Inform/Persuasive reinforce each other
  • 5. Inform vs. Persuasive
  • 6. Types of Persuasive Speeches Speech to inspire – influence listeners’feelings or motivations (uplift) Ceremonial – graduation, rallies, etc. Speech to convince – delivered withintent of influencing listeners’ beliefs orattitudes (change beliefs/attitudes) Not required to act. Speech of action – given for purpose ofinfluencing listeners’ behaviors and actions Change the beliefs or attitudes, plus act onthem
  • 7. Creating an Effective Message Be explicit Use argument Reasoning, evidence, support Use testimonial evidence Use specific numbers
  • 8. Persuasive Content Question of fact Question of Value Question of policy
  • 9. Patterns for PersuasivePresentations Problem-Cause-Solution (p. 141) Or Problem - Solution Monroe’s Motivated Sequence (p. 144) 1. Capture Attn, 2. Describe a problem, 3. Present a Solution, 4. Visualthe Solution, 5. Request Action
  • 10. Persuasive Strategy #1 Consistency persuades Audience is more likely to change theirbehavior if the suggested change isconsistent with their present beliefs,attitudes, and values Presenter promotes change by showing howthe promoted activity is consistent with theaudience’s past behavior Example
  • 11. Persuasive Strategy #2 Small, Gradual Changes Audiences are more likely to alter theirbehavior if the suggested change will requiresmall, gradual changes rather than major,abrupt changes Boomerang effect – When the presenterasks for too much change, too soon, theaudience likes the presenter and theproposal less after the presentation Example
  • 12. Persuasive Strategy #3 Benefit Analysis Audiences are more likely to change theirbehavior if the suggested change will benefitthem more than it will cost them Costs – time, money, commitment, energy,skill As a presenter, how can you reduce costsso the audience will feel the costs are worththe benefits? Example
  • 13. Persuasive Strategy #4 Needs Fulfillment Audiences are more likely to change if thechange meets their needs
  • 14. Examples
  • 15. Review/Wrap-UpMonday Critical Thinking Essay DUE:○ Persuasive Speech Topic Thesis Pattern

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