Why social? Pinterest increasing share of ecommerce sales

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Why social? Pinterest increasing share of ecommerce sales

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Why social? Pinterest increasing share of ecommerce sales

  1. 1. www.tapsense.com info@tapsense.ocm Social as a Channel: for Retail and E-commerce • Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook's share was slightly higher, at 28%. • Social does play a very important role in multi-touch attribution • 74% of consumers rely on social networks to guide their purchases Gartner

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