Retailers are focusing on Mobile Apps
• 100 retailers in the study, 70 have at
least one app; 56 have a version for
• An estimated $689B will be
generated by mobile-influenced
retail sales in 20161
• 58% of smartphone owners use
mobile for store-related shopping
1: Deloitte, (2012), The dawn of mobile influence 2: Latitude. (2012). What Shoppers Want
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