What Are the Most Popular Free Channels for Marketers?
Facebook at 91%, Twitter at 85% and YouTube at 73%.
The rest all then fall below 50%
Don’t Pay for Downloads You Get For Free, De-duplicate
Up to 25% of Downloads Claimed by
Paid Advertising Come From Your
• Accidental clicks can cause
attribution from free downloads to go
• M3 Cloud de-duplicates your free
and paid to help you save money.
US Time Spent on Mobile to Overtake Desktop
• The estimate suggests that time
spent on digital media will overtake
TV viewing for the first time
• Daily TV viewing down slightly this
year compared with a 15.8%
increase in digital media
• Adults expected to spend an average
two hours and 21 minutes each day
on activities including mobile internet