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The Future of Retail
TapSense # 1 Platform for Mobile Marketing
By Gregory Kennedy, VP of Marketing
The 19th Century Introduced Mass Production
And The Consumer Society Was Born
Retailers Quickly Embraced Marketing
The Industry Continued to Evolve
And Grow
Post WW2 The Car Changed How We Live
It Also Brought Destination Shopping Malls
Today Retail is a $15 Trillion Industry (26% of GDP)
It’s Something We All Experience
And Enjoy
Other Innovations Emerged in the 19th Century
The Telegraph Connected the World
Soon the Telephone Emerged
It Evolved As Well
It Evolved Significantly
The 20th Century Saw it’s Share of Innovation
Computing Transformed Everything
Now it’s All Converging Into One Device
―A whopping 56% of all of Fab’s
revenue in the U.S. was via our
mobile apps on Christmas in the
U.S. — a new single day re...
―Mobile sales for Amazon.com
Inc. will reach $4 billion in mobile
sales in 2012.‖
Internet Retailer Research
The Mobile 400
―eBay mobile finished [2012]
with $13 billion in volume – more
than double the prior.‖
John Donahoe,
CEO of Ebay
350 Million iPhones Shipped Globally
0.00
10.00
20.00
30.00
40.00
50.00
60.00
Q3
'07
Q4
'07
Q1
'08
Q2
'08
Q3
'08
Q4
'08
Q1...
120 Million iPads Shipped Globally
Source: Apple
0
2
4
6
8
10
12
14
16
18
Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12...
Source: NetMarketShare
Over 61% of Mobile Traffic is iOS
62%
22%
9%
2% 2%
3%
0%0%0%0%0%0%0%0%0%
Safari
Android Browser
Ope...
0
100
200
300
400
500
600
700
800
Source: Google and Apple
Even With More Android Devices Shipped
750 Million
500 Million
...
In Q1 2013 81% of TapSense 2013
Impressions Are From iOS
Source: TapSense
0% 0%0% 0%
Q1 2012 Q1 2013
iOS, 61
Android, 49
i...
Why iOS is Great for Retailers
Affluent Demographic
iPhone Avg annual household income $105,200 (Forrester)
Live in US
80%...
Impulse Buying
Happy Hour
Ease of Use
From Ecommerce to Mcommerce
Push Notifications
Time of Day Based Promotions
Touchscr...
The PC is Officially in Decline
Sales Drop 14% in Q1 of 2013
Source: Needham and IDC
Nearly 1 million iPads to U.S. school...
iPad is The Ultimate Convergence Device
50% of inflight wifi traffic is from iPads (Gogo InFlight)
40% of mobile ecommerce...
The Tablet is the Future of All Retail
Even in Physical Stores
Which There Will be Less Off
Mall Investment at 35 Year Low,
Vacancy Rates Near All Time High
Source: Reis and CalcualtedRiskBlog
Storefronts Will Transform
Digital to Physical
Mcommerce Everywhere for Everyone
Takeaways for Retailers
A Focus on Brand and Channel Creates Differentiation
Mobile to Physical Retail Innovation Big Oppo...
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Future of Retail

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The TapSense vision of retail, technology and the convergence of physical, mobile and digital.

Published in: Business, Technology
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  • http://blog.nrf.com/2011/01/09/sneak-peek-stores-global-powers-of-retailing-2011/
  • http://9to5mac.com/2013/04/03/safaris-mobile-browser-market-share-lead-increases-past-61-in-march/
  • 88.3% of Black Friday table shopping from iPad (IBM) - http://www.businessinsider.com/ipad-market-share-2012-11
  • http://tech.fortune.cnn.com/2012/09/04/charlie-wolf-apples-ipad-is-clearly-cannibalizing-pc-sales/http://www.nbcnews.com/technology/technolog/pc-sales-have-steepest-decline-record-idc-1C9300098
  • http://tech.fortune.cnn.com/2012/09/04/charlie-wolf-apples-ipad-is-clearly-cannibalizing-pc-sales/
  • http://www.calculatedriskblog.com/2013/04/reis-mall-vacancy-rate-declines-in-q1.html#
  • Transcript of "Future of Retail"

    1. 1. The Future of Retail TapSense # 1 Platform for Mobile Marketing By Gregory Kennedy, VP of Marketing
    2. 2. The 19th Century Introduced Mass Production
    3. 3. And The Consumer Society Was Born
    4. 4. Retailers Quickly Embraced Marketing
    5. 5. The Industry Continued to Evolve
    6. 6. And Grow
    7. 7. Post WW2 The Car Changed How We Live
    8. 8. It Also Brought Destination Shopping Malls
    9. 9. Today Retail is a $15 Trillion Industry (26% of GDP)
    10. 10. It’s Something We All Experience
    11. 11. And Enjoy
    12. 12. Other Innovations Emerged in the 19th Century
    13. 13. The Telegraph Connected the World
    14. 14. Soon the Telephone Emerged
    15. 15. It Evolved As Well
    16. 16. It Evolved Significantly
    17. 17. The 20th Century Saw it’s Share of Innovation
    18. 18. Computing Transformed Everything
    19. 19. Now it’s All Converging Into One Device
    20. 20. ―A whopping 56% of all of Fab’s revenue in the U.S. was via our mobile apps on Christmas in the U.S. — a new single day record.‖ Jason Goldberg, CEO of Fab
    21. 21. ―Mobile sales for Amazon.com Inc. will reach $4 billion in mobile sales in 2012.‖ Internet Retailer Research The Mobile 400
    22. 22. ―eBay mobile finished [2012] with $13 billion in volume – more than double the prior.‖ John Donahoe, CEO of Ebay
    23. 23. 350 Million iPhones Shipped Globally 0.00 10.00 20.00 30.00 40.00 50.00 60.00 Q3 '07 Q4 '07 Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Source: Apple
    24. 24. 120 Million iPads Shipped Globally Source: Apple 0 2 4 6 8 10 12 14 16 18 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12
    25. 25. Source: NetMarketShare Over 61% of Mobile Traffic is iOS 62% 22% 9% 2% 2% 3% 0%0%0%0%0%0%0%0%0% Safari Android Browser Opera Mini Chrome Microsoft Internet Explorer Other
    26. 26. 0 100 200 300 400 500 600 700 800 Source: Google and Apple Even With More Android Devices Shipped 750 Million 500 Million Android iOS
    27. 27. In Q1 2013 81% of TapSense 2013 Impressions Are From iOS Source: TapSense 0% 0%0% 0% Q1 2012 Q1 2013 iOS, 61 Android, 49 iOS, 81 Android, 19
    28. 28. Why iOS is Great for Retailers Affluent Demographic iPhone Avg annual household income $105,200 (Forrester) Live in US 80% of iPhones are sold in the US (Apple) Active Shoppers 88.3% of 2012 Black Friday tablet shopping from iPad (IBM)
    29. 29. Impulse Buying Happy Hour Ease of Use From Ecommerce to Mcommerce Push Notifications Time of Day Based Promotions Touchscreen Device Intuitive
    30. 30. The PC is Officially in Decline Sales Drop 14% in Q1 of 2013 Source: Needham and IDC Nearly 1 million iPads to U.S. schools in the 3rd quarter 2012
    31. 31. iPad is The Ultimate Convergence Device 50% of inflight wifi traffic is from iPads (Gogo InFlight) 40% of mobile ecommerce website traffic is from iPads (Monetate) Avg order value in ecommerce is higher on iPad than PC (Adobe)
    32. 32. The Tablet is the Future of All Retail
    33. 33. Even in Physical Stores
    34. 34. Which There Will be Less Off
    35. 35. Mall Investment at 35 Year Low, Vacancy Rates Near All Time High Source: Reis and CalcualtedRiskBlog
    36. 36. Storefronts Will Transform
    37. 37. Digital to Physical
    38. 38. Mcommerce Everywhere for Everyone
    39. 39. Takeaways for Retailers A Focus on Brand and Channel Creates Differentiation Mobile to Physical Retail Innovation Big Opportunity Provide Tools to Help Facilitate Peer to Peer Selling Marketing Platform Implementation Key to Future Success
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