Future of Retail
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Future of Retail

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The TapSense vision of retail, technology and the convergence of physical, mobile and digital.

The TapSense vision of retail, technology and the convergence of physical, mobile and digital.

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  • http://blog.nrf.com/2011/01/09/sneak-peek-stores-global-powers-of-retailing-2011/
  • http://9to5mac.com/2013/04/03/safaris-mobile-browser-market-share-lead-increases-past-61-in-march/
  • 88.3% of Black Friday table shopping from iPad (IBM) - http://www.businessinsider.com/ipad-market-share-2012-11
  • http://tech.fortune.cnn.com/2012/09/04/charlie-wolf-apples-ipad-is-clearly-cannibalizing-pc-sales/http://www.nbcnews.com/technology/technolog/pc-sales-have-steepest-decline-record-idc-1C9300098
  • http://tech.fortune.cnn.com/2012/09/04/charlie-wolf-apples-ipad-is-clearly-cannibalizing-pc-sales/
  • http://www.calculatedriskblog.com/2013/04/reis-mall-vacancy-rate-declines-in-q1.html#

Transcript

  • 1. The Future of Retail TapSense # 1 Platform for Mobile Marketing By Gregory Kennedy, VP of Marketing
  • 2. The 19th Century Introduced Mass Production
  • 3. And The Consumer Society Was Born
  • 4. Retailers Quickly Embraced Marketing
  • 5. The Industry Continued to Evolve
  • 6. And Grow
  • 7. Post WW2 The Car Changed How We Live
  • 8. It Also Brought Destination Shopping Malls
  • 9. Today Retail is a $15 Trillion Industry (26% of GDP)
  • 10. It’s Something We All Experience
  • 11. And Enjoy
  • 12. Other Innovations Emerged in the 19th Century
  • 13. The Telegraph Connected the World
  • 14. Soon the Telephone Emerged
  • 15. It Evolved As Well
  • 16. It Evolved Significantly
  • 17. The 20th Century Saw it’s Share of Innovation
  • 18. Computing Transformed Everything
  • 19. Now it’s All Converging Into One Device
  • 20. ―A whopping 56% of all of Fab’s revenue in the U.S. was via our mobile apps on Christmas in the U.S. — a new single day record.‖ Jason Goldberg, CEO of Fab
  • 21. ―Mobile sales for Amazon.com Inc. will reach $4 billion in mobile sales in 2012.‖ Internet Retailer Research The Mobile 400
  • 22. ―eBay mobile finished [2012] with $13 billion in volume – more than double the prior.‖ John Donahoe, CEO of Ebay
  • 23. 350 Million iPhones Shipped Globally 0.00 10.00 20.00 30.00 40.00 50.00 60.00 Q3 '07 Q4 '07 Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Source: Apple
  • 24. 120 Million iPads Shipped Globally Source: Apple 0 2 4 6 8 10 12 14 16 18 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12
  • 25. Source: NetMarketShare Over 61% of Mobile Traffic is iOS 62% 22% 9% 2% 2% 3% 0%0%0%0%0%0%0%0%0% Safari Android Browser Opera Mini Chrome Microsoft Internet Explorer Other
  • 26. 0 100 200 300 400 500 600 700 800 Source: Google and Apple Even With More Android Devices Shipped 750 Million 500 Million Android iOS
  • 27. In Q1 2013 81% of TapSense 2013 Impressions Are From iOS Source: TapSense 0% 0%0% 0% Q1 2012 Q1 2013 iOS, 61 Android, 49 iOS, 81 Android, 19
  • 28. Why iOS is Great for Retailers Affluent Demographic iPhone Avg annual household income $105,200 (Forrester) Live in US 80% of iPhones are sold in the US (Apple) Active Shoppers 88.3% of 2012 Black Friday tablet shopping from iPad (IBM)
  • 29. Impulse Buying Happy Hour Ease of Use From Ecommerce to Mcommerce Push Notifications Time of Day Based Promotions Touchscreen Device Intuitive
  • 30. The PC is Officially in Decline Sales Drop 14% in Q1 of 2013 Source: Needham and IDC Nearly 1 million iPads to U.S. schools in the 3rd quarter 2012
  • 31. iPad is The Ultimate Convergence Device 50% of inflight wifi traffic is from iPads (Gogo InFlight) 40% of mobile ecommerce website traffic is from iPads (Monetate) Avg order value in ecommerce is higher on iPad than PC (Adobe)
  • 32. The Tablet is the Future of All Retail
  • 33. Even in Physical Stores
  • 34. Which There Will be Less Off
  • 35. Mall Investment at 35 Year Low, Vacancy Rates Near All Time High Source: Reis and CalcualtedRiskBlog
  • 36. Storefronts Will Transform
  • 37. Digital to Physical
  • 38. Mcommerce Everywhere for Everyone
  • 39. Takeaways for Retailers A Focus on Brand and Channel Creates Differentiation Mobile to Physical Retail Innovation Big Opportunity Provide Tools to Help Facilitate Peer to Peer Selling Marketing Platform Implementation Key to Future Success