Why Apps? Time Spent on Mobile is (Mostly) In Apps
Smartphone owners spend 127
minutes/day in mobile apps
• Time spent on apps dwarfs time
spent on the mobile Web
• Mobile now accounts for 12 percent
of Americans' media consumption
• Mobile App downloads: 81 bn in
2012 300 bn by 2016
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.