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Consumers spend 127 minutes a day in apps

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Why Apps? Consumers now spend 127 minutes a day in apps

Why Apps? Consumers now spend 127 minutes a day in apps


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  • 1. www.tapsense.com info@tapsense.ocm Why Apps? Time Spent on Mobile is (Mostly) In Apps Smartphone owners spend 127 minutes/day in mobile apps • Time spent on apps dwarfs time spent on the mobile Web • Mobile now accounts for 12 percent of Americans' media consumption time • Mobile App downloads: 81 bn in 2012  300 bn by 2016 http://www.businessinsider.com/mobile-usage-how-consumers-are-using-their-phones-and-what-it-means-2013-1