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10 Best App Marketing Practices for Retailers
 

10 Best App Marketing Practices for Retailers

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10 Best App Marketing Practices for Retailers

10 Best App Marketing Practices for Retailers

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    10 Best App Marketing Practices for Retailers 10 Best App Marketing Practices for Retailers Presentation Transcript

    • Mobile Retail Best Practices
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Go Native and Build a Highly Responsive App Many notable hybrid HTML5 apps have gone native including both Facebook and LinkedIn. Why? The performance of a native app is significantly faster and you can do more with the user experience.
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Optimize Your App Store Page With High Quality Photos and SEO Use high quality screen captures of your app. The app store landing page in iTunes is very visual and the screen captures really need to sell your app instantly. Improving the description copy to cover key search terms is also important to improve rank and help ensure your app is categorized properly.
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Have a Bar Code Scanner Tool Built Directly Into Your App For Ease of Use by Consumers Building a bar code scanner directly into your app is great way to help consumers find what they need easily.
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Use High Quality Product Pictures That Let Users Scale and Zoom Customers what to see the product details up close. Using high quality photos that allow them to zoom in and scale, let me examine the product closely. Adding hot spots to easily zoom into key points of interest is another great approach.
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Use a Measurement and Reporting Package to Analyze and Optimize the Product Experience Measurement and reporting tools enable a data driven approach to app user experience design. For example with TapSense you can measure: • Customer Life Time Value and Revenue • Registrations by Channel • Purchases from App Downloads • And much more…
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Identify Your Customer Target and Audience Key Product Segments Understanding your customer target and key audience segments is the first step. Some mobile retailers are very focused while other have a broader audience. Retailer Positioning Target Segments Gilt High End Retail Professional Women Urban Women Zulily Specialty Retailer Mothers Women Target Mass Retail General Audience Suburban Families Walmart Mass Retail General Audience Rural Families Once you have this ]framework in place, your team can make better decision on what media to buy and how to message to your customers.
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Define Your Marketing Goals and KPIs Developing and managing to KPIs is helps marketers stay focused and on track. Most retailers have very straightforward KPIs based on clear revenue targets and goals. KPI Example KPI Target Example App Store Rank Top 25 in Lifestyle Monthly # of Downloads 25,000 to 100,000 Conversion Rate 15% to 30% ROI for Marketing 70% Return in 3 Weeks
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Update Your Advertising Creative Often In digital media producing a high volume of creative is more beneficial than developing very few high quality ads. Having a large variety of allows marketers to optimize refine through a Darwin like evolutionary approach. Most system auto-optimize creative and favor what’s work. Marketers simply need to prune the low performers and refine the high performers.
    • www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Plan for Seasonality to Take Advantage of Big Shopping Holidays Like Black Friday Retailers should take maximum advantage of the mobile channel during Black Friday, by maximizing app installs two weeks prior. Having a bit bump in install can help direct traffic through: • Unique mapping features to direct them to the store • Carefully times push notifications • Mobile optimized email that deep links into the app Black Friday 2011: 24 percent of consumers used a mobile device to visit a retailer’s site - IBM
    • www.tapsense.com | info@tapsense.ocm About TapSense TapSense: Measure Everything and Prove Your App Marketing Works TapSense is a mobile app marketing platform that provides unbiased third party measurement of app downloads across free and paid channels. Through a single dashboard, app marketers can manage and optimize mobile campaigns across hundreds of publishers. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway's SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.
    • www.tapsense.com | info@tapsense.ocm About TapSense About the Author Gregory Kennedy is Vice President, Marketing at TapSense. He has over a decade of experience in digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile events including Business Insider's Social Commerce Summit, Mobile Monday Silicon Valley, iOS Dev Camp, and Vodafone Developer Day London. Prior to TapSense, Gregory was the Director of Global Marketing for InMobi, the largest independent mobile ad network.