SlideShare a Scribd company logo
1 of 36
Download to read offline
Introduction to
Growth Hacking
Matthew Ho, Tapmint
China Australia Millennial Project
Who am I?
Matthew Ho
•Head of Product / Online Marketer at Tapmint
Team behind Native Tongue
• First winner of Startup Weekend in Australia
• 4 language & word game apps
• 500,000 downloads
Over time, all marketing
strategies result in
declining click through
rates
- Andrew Chen (remixed)
Law of Declining Click throughs
Growth Hacking
are techniques for
optimising user
growth using cost
effective marketing
channels.
Growth Hacking is the New VP of Marketing
“ Growth hackers are a hybrid of marketer
and coder. ”
- Andrew Chen, andrewchen.com
“Growth hacking is a mindset more than a toolset.”
- Dan Martell, Clarity
Noteable Quotes
AARRR
AARRR from Dave McClure
AARRR - Customer lifecycle
Acquisition - How do users find out about it?
Activation - Do users have great 1st experience?
Retention - Do users come back?
Revenue - How do we make money from users?
Referral - Do users tell others?
AARRR!
Case Studies
My eBay Store
Cross post to Gumtree
Cross post to Trading post
There must
be an easier
way!
Case Study 1: airbnb
Craigslist integration
Even though Craigslist had no API!
Case Study 1: airbnb
• Realised craigslist was a distribution platform
for airbnb listings
• Could post a listing from Airbnb to Craigslist
• When a craigslist user wanted to enquire about
the property or transact, had to go to Airbnb and
signup
• Required someone technical to implement that
integration
Case Study 2: PayPal
BUT they also solved painful
payment problems on eBay
eBay was their main
distribution platform
Paypal used bots that
contacted eBay merchants
Case Study 2: PayPal
Principles
1. Piggybacking
2. Simulation of demand - created the
appearance of popularity
3. Solved a problem for eBay platform
It was better than other payment solutions on eBay
Created a self reinforcing behaviour as more
merchants adopted it and consumers wanted it
Case Study 3: Angelleak
• Angelleak is a “hot or not” for startup
investors.
• We needed to get a lot of profiles on startup
investors
• The biggest source was Angellist
•No official way to get investor information
• But this didn’t stop us!
Case Study 3: Angelleak
The AngelList API doesn't have investor
information
Can't scrape the page search result pages
We created a way to recreate the page and
scrape it
Case Study 3: Angellist
Message: Do you have an idea that would
make Angellist better? Want to implement it?
We’re always hiring!
Case Study 3: The final result – Angelleak.com
http://angelleak.com (no longer up)
Case Study 3: Angelleak leaderboard
http://angelleak.com/leaderboard
Case Study 4: How LinkedIn retains users
Case Study 4: How LinkedIn retains users
Case Study 4: How LinkedIn retains users
Case Study 4: How LinkedIn retains users
Case Study 5: How Uber gets referrals for new customers
Engineering + Marketing
Comes from mind of an engineer &
online marketer tasked with the
problem of acquiring more users.
Principles of Growth Hacking
1. AARRR
2. Be one of the first. Create. Experiment. Hack!
3. Piggyback on another platform:
● Where you can solve a problem for that platform
● Underlying users are the same
● Not yet exploited
Principles of Growth Hacking
4. Google isn’t the only source of traffic
a. Ebay
b. Pinterest
c. Twitter
d. Facebook
e. Reddit
f. HackerNews
g. Alibaba
h. WeChat
i. Weibo
j. Email
k. Online forums
Principles of Growth Hacking
5. It works and then it doesn’t.
● Always be on the lookout for new methods of
growth.
● Only the opportunistic & paranoid survive.
Principles of Growth Hacking
6. Look for scaleable, repeatable distribution.
7. Initially do it manually. Then have process automated
by engineering.
AARRR!
AARRR is based on the conversion funnel model
Questions?
Matthew Ho, Native Tongue Apps
Twitter: @inspiredworlds
Blog: http://inspiredworlds.com
Email: hello@tapmint.com
Resources
About Matthew Ho
The Law of Shitty Clickthroughs
Growth Hacker is the new VP of Marketing
How Paypal and Reddit faked their way to traction
Stealing Traction: How Youtube, Paypal, StumbleUpon
and AirBNB grew through piggybacking
Willix Halim: My top five “Growth Hacking” techniques
Dave McClure: Startup Metrics for Pirates

More Related Content

Recently uploaded

The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 

Recently uploaded (20)

The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Intro To Growth Hacking

  • 1. Introduction to Growth Hacking Matthew Ho, Tapmint China Australia Millennial Project
  • 2. Who am I? Matthew Ho •Head of Product / Online Marketer at Tapmint Team behind Native Tongue • First winner of Startup Weekend in Australia • 4 language & word game apps • 500,000 downloads
  • 3. Over time, all marketing strategies result in declining click through rates - Andrew Chen (remixed) Law of Declining Click throughs
  • 4. Growth Hacking are techniques for optimising user growth using cost effective marketing channels. Growth Hacking is the New VP of Marketing
  • 5. “ Growth hackers are a hybrid of marketer and coder. ” - Andrew Chen, andrewchen.com “Growth hacking is a mindset more than a toolset.” - Dan Martell, Clarity Noteable Quotes
  • 7. AARRR from Dave McClure
  • 8. AARRR - Customer lifecycle Acquisition - How do users find out about it? Activation - Do users have great 1st experience? Retention - Do users come back? Revenue - How do we make money from users? Referral - Do users tell others? AARRR!
  • 11. Cross post to Gumtree
  • 12. Cross post to Trading post
  • 13. There must be an easier way!
  • 14. Case Study 1: airbnb Craigslist integration Even though Craigslist had no API!
  • 15. Case Study 1: airbnb • Realised craigslist was a distribution platform for airbnb listings • Could post a listing from Airbnb to Craigslist • When a craigslist user wanted to enquire about the property or transact, had to go to Airbnb and signup • Required someone technical to implement that integration
  • 16. Case Study 2: PayPal BUT they also solved painful payment problems on eBay eBay was their main distribution platform Paypal used bots that contacted eBay merchants
  • 17. Case Study 2: PayPal Principles 1. Piggybacking 2. Simulation of demand - created the appearance of popularity 3. Solved a problem for eBay platform It was better than other payment solutions on eBay Created a self reinforcing behaviour as more merchants adopted it and consumers wanted it
  • 18. Case Study 3: Angelleak • Angelleak is a “hot or not” for startup investors. • We needed to get a lot of profiles on startup investors • The biggest source was Angellist •No official way to get investor information • But this didn’t stop us!
  • 19. Case Study 3: Angelleak The AngelList API doesn't have investor information Can't scrape the page search result pages We created a way to recreate the page and scrape it
  • 20. Case Study 3: Angellist Message: Do you have an idea that would make Angellist better? Want to implement it? We’re always hiring!
  • 21. Case Study 3: The final result – Angelleak.com http://angelleak.com (no longer up)
  • 22. Case Study 3: Angelleak leaderboard http://angelleak.com/leaderboard
  • 23. Case Study 4: How LinkedIn retains users
  • 24. Case Study 4: How LinkedIn retains users
  • 25. Case Study 4: How LinkedIn retains users
  • 26. Case Study 4: How LinkedIn retains users
  • 27. Case Study 5: How Uber gets referrals for new customers
  • 28. Engineering + Marketing Comes from mind of an engineer & online marketer tasked with the problem of acquiring more users.
  • 29. Principles of Growth Hacking 1. AARRR 2. Be one of the first. Create. Experiment. Hack! 3. Piggyback on another platform: ● Where you can solve a problem for that platform ● Underlying users are the same ● Not yet exploited
  • 30. Principles of Growth Hacking 4. Google isn’t the only source of traffic a. Ebay b. Pinterest c. Twitter d. Facebook e. Reddit f. HackerNews g. Alibaba h. WeChat i. Weibo j. Email k. Online forums
  • 31. Principles of Growth Hacking 5. It works and then it doesn’t. ● Always be on the lookout for new methods of growth. ● Only the opportunistic & paranoid survive.
  • 32. Principles of Growth Hacking 6. Look for scaleable, repeatable distribution. 7. Initially do it manually. Then have process automated by engineering.
  • 34. AARRR is based on the conversion funnel model
  • 35. Questions? Matthew Ho, Native Tongue Apps Twitter: @inspiredworlds Blog: http://inspiredworlds.com Email: hello@tapmint.com
  • 36. Resources About Matthew Ho The Law of Shitty Clickthroughs Growth Hacker is the new VP of Marketing How Paypal and Reddit faked their way to traction Stealing Traction: How Youtube, Paypal, StumbleUpon and AirBNB grew through piggybacking Willix Halim: My top five “Growth Hacking” techniques Dave McClure: Startup Metrics for Pirates