AIMIA_2011_Tapit_Next_Frontier_of_Mobile_Marketing

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  • 1. •••
  • 2. Source: Google Think Mobile, 2011
  • 3. instant 1 messaging shopping 1 Mobile PC 29% 2 2 mapping services 40% 76% 70% banking 3 local services and leisure information 4 70% downloading/location-based 5 22% viewing video 67% 3 watching live TV and events 4 services travel services 66% 16% 18% 5 price comparison sites 6 reading product reviews 15% 6 social networking 14% 7 Sport sites voucher/ coupon sites 7 66% uploading / sharing video 8 downloading / 65% 14% 8 sharing music 64% gaming 9 9 uploading/ sharing music 12% product specifications 63% and comparisons10 10 uploading / sharing images 63% 12% Note: Unique to Aus market, watching Live TV & events ranks #3 from Note: Email & news websites listed #7 & #8 globally, not #7 globally, Voucher / coupon sites also ranks higher #7 vs. #10 in Aus top 10. Sports sites unique in Aus top 10. globally. Uploading replaces downloading music in Aus market. Source: Unlocking the Power of Mobile, Initiative Media 2011
  • 4. Sources: Nielsen Smartphone Index, 2011
  • 5. Sources: Frost & Sullivan, Facebook.com, Internet World Stats
  • 6. Sources: Google Keyword External, 2011
  • 7. Image sourced from Contagious 5% Club, Cannes 2011.