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Webinar: How To Turn One Piece Of Content Into A Dozen
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Webinar: How To Turn One Piece Of Content Into A Dozen

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Presenter: Vanessa Bagnato, Head of Influencer Development ay TapInfluence …

Presenter: Vanessa Bagnato, Head of Influencer Development ay TapInfluence
Your hard work and quality content shouldn’t stop at sharing just one piece. Learn how to take one of your larger pieces of content, whether a holiday gift guide, a detailed how-to post or an inspiration board, and turn it into 11 more pieces of content you can share across your social platforms.


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  • 1. HOW TO TURN ONE PIECE OF CONTENT INTO A DOZEN Vanessa (Bogehold) Bagnato @VanessaBagnato Head of Influencer Development
  • 2. HOUSEKEEPING Length 60 Minutes w/ Q&A Recording + Slides Will Be Available After Presentation Questions? Use Chat Feature Tweet Much? Use #tapinfluence TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 3. WHO IS TAPINFLUENCE? HEADQUARTERED IN FOUNDED BOULDER, CO 2009 COMPLETE END-TO-END INFLUENCER MARKETING SOFTWARE WITH AN OFFICE IN NYC HELPING BLOGGERS AND INFLUENCERS CONNECT WITH FORTUNE 1000 COMPANIES 100,000 REGISTERED INFLUENCERS TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 4. WHO’S DOING INFLUENCER MARKETING TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 5. YOU ARE EXPERT CONTENT CREATORS TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 6. THE POWER OF LONG-FORM CONTENT GIFT GUIDE TAPINFLUENCE HOW-TO POSTS & TUTORIALS INSPIRATION POSTS TIPS & BEST PRACTICES @VANESSABAGNATO @TAPINFLUENCE
  • 7. TURN THAT LONG-FORM CONTENT INTO A DOZEN! = TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 8. IMPORTANT TIP! BE SURE TO TAG THE BRANDS YOU LIKE WHENEVER YOU ARE CREATING CONTENT THAT INVOLVES THEIR PRODUCT. TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 9. #1 HOLIDAY GIFT GUIDE VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS COCKTAIL SHAKER TAPINFLUENCE COLOGNE IPAD AIR CONCERT TICKETS @VANESSABAGNATO @TAPINFLUENCE
  • 10. #2 MAKE IT A SHARABLE DOCUMENT Tip: You can add these documents to the “Publications” section of your LinkedIn profile TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 11. #3 CREATE A SERIES OF BLOG POSTS Post One: “My favorite cologne for men” TAPINFLUENCE Post Two: “Top cocktail recipes you can make in your own kitchen” @VANESSABAGNATO @TAPINFLUENCE
  • 12. #4 START A PINTEREST BOARD vs TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 13. #5 PRODUCE A VIDEO Video Title: “How I learned to use a cocktail shaker properly” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 14. #6 SNAP SOME PICTURES “My husband’s favorite new cocktail to make at home, and I love it.” #holidaygiftguide @BombaySapphire TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 15. #7 HOST A GIVEAWAY “Leave a comment about what you’re getting your husband this Christmas, and enter to win a cocktail shaker set!” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 16. #8 TWEET & FACEBOOK POST “Tip: Get your husband a cocktail shaker for Christmas, and enjoy your favorite cocktail together from the comfort of your couch” “I finally learned how to properly use a cocktail shaker. Check out the video, but don’t laugh at me!” #holidaygiftguide @BombaySapphire TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 17. #9 GUEST POST ON ANOTHER BLOG “Dear readers, today Vanessa from Purple Boots Blog is going to share with us some of her top gift choices for husbands” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 18. #10 ASK YOUR NETWORK TO GUEST POST “Dear readers, today Holly from TapInfluence Blog is going to share with you her gift ideas for husbands” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 19. #11 CREATE A LIST EXAMPLE Here’s a list of retailers that have this cocktail shaker in stock. EXAMPLE Here’s a shopping list for the ingredients needed to make this cocktail with the new shaker. TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 20. #12 SHOWCASE YOUR WORK TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 21. QUESTIONS? YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence! www.tapinfluence.com TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE