TapInfluence Boulder New Tech MeetUp

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TapInfluence CEO Rustin Banks Presents at the Boulder New Tech MeetUp January 2013

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  • Go through the background ANDElevator pitch: Finish with Get brands OUT of the SIDEBAR, and INTO THE CONTENT, at the same scale and measurability as banner ads and without turning off the reader.And the most exciting latest development is that in addition to running these programs on top of our technology, we’re starting to license our technology to brands and agencies so they can run their own programs.
  • Who here has ever PURPOSEFLY clicked a banner ad? It doesn’t happen that often. They are there to distract you from the content. They are also a $15B industry. What happens as screen gets smaller with Mobile devices, there’s no room for a banner ad!
  • TapInfluence Boulder New Tech MeetUp

    1. 1. formerlyhttp://tapinfluence.com
    2. 2. The Future of Digital Marketing Is Integrated
    3. 3. TapInfluence Automates Influencer Marketing
    4. 4. TapInfluence’s Four Pillar Technology Platform
    5. 5. Identify Target Influencers
    6. 6. Activate Influencers With Turn-key Programs
    7. 7. Influencer Content Captured by Platform
    8. 8. Automatically Publish Content
    9. 9. Distribute to Brand Assets
    10. 10. Measure Performance in Real Time
    11. 11. Selling Direct to Brands, and through Agencies and Channel Partners
    12. 12. The CMO Will Spend More on Software than the CIO
    13. 13. Team of Seasoned Entrepreneurs & Successful Professionals CEO Sr. Engineer at Ball Aerospace, Early Rustin Banks (cofounder) Programmer and Entrepreneur CMO Marketing for Service Metrics ($300M exit), Holly Hamann (cofounder) MatchLogic ($100M exit) and LeftHand Networks ($360M exit) VP of VP Sales Omniture (revenue from $10M to Greg Zippi Sales $500M, acquired by Adobe for $1.5B) VP of Jay Wallingford Engineering CTO of Leopard (Acquired by Ogilvy) VP Engineering Symplified VP of Two successful exits in service sector, angel Danielle Buckley Finance investor
    14. 14. Hiring for Sales, Finance & Engineering VP Finance / Controller QA (Automated) Front End Engineer Account Executive (Sales) http://about.tapinfluence.com/company/jobs Rustin Banks Holly Hamann @rustinb @hollyhamannrustin@tapinfluence.com holly@tapinfluence.com

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