Tap Into the Social Content Stream; Part 2

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Part Two of our series where we dive into Social Content Marketing.

The way brands connect with consumers is changing dramatically. Reaching your target customer has become increasingly difficult as their attention is divided across traditional mediums, the web, Facebook, Twitter, Pinterest and other social platforms. The volume of content that comes through these social streams makes it difficult to cut through, but brands have the opportunity to join the conversation and capture their attention through collaborative social content.

Content, now more than ever, is the currency exchange in our social world and it's being used by brands and consumers alike to tell the story of who they are. But when brands create this content strategically, it can also be used to move consumers through the decision journey - to build awareness, to get on the consideration list, drive purchase, or build loyalty between a brand and a customer.

We believe that when brands work with social content creators, they can leverage that creativity, trust, personal connection, and together, produce compelling content that cuts through the clutter and grabs our attention in the social stream.

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Tap Into the Social Content Stream; Part 2

  1. 1. TAP INTO THE SOCIAL CONTENT STREAM PART II   #socialcontentstream @jenswartley
  2. 2. HOW TO Create and Distribute Amazing Content   #socialcontentstream
  3. 3. “Content that tries to sell, doesn’t. Content that tries to help, does.” Linda Boff Executive Director, Global Brand Marketing GE  
  4. 4. POLL – to be programmed in system How much social content are you charged with creating? (Select all) a.  A ton, I can barely keep up b.  A little bit each month, but it’s pretty manageable c.  We rarely produce social content d.  That’s not what I do
  5. 5. What is Social Content VISUAL
  6. 6. What is Social Content VISUAL VISCERAL
  7. 7. What is Social Content VISUAL VISCERAL VALUABLE
  8. 8. What is Social Content VISUAL VISCERAL VALUABLE VIRAL
  9. 9. Content Takes on Many Forms
  10. 10. Content Takes on Many Forms
  11. 11. Content Takes on Many Forms
  12. 12. Content Takes on Many Forms
  13. 13. Content Takes on Many Forms
  14. 14. Content Takes on Many Forms
  15. 15. Content Takes on Many Forms
  16. 16. Content Takes on Many Forms
  17. 17. Content Takes on Many Forms
  18. 18. Content Takes on Many Forms
  19. 19. POLL – to be programmed in system Which of these outlets are you creating content for? (Select all) a.  b.  c.  d.  e.  f.  g.  h.  i.  j.  Facebook Twitter Pinterest Instagram Google+ YouTube Vine LinkedIn Our company blog/content site Other
  20. 20. Collaborative Content Cuts Through the Clutter
  21. 21. Inspire Them to Tell Great Stories #socialcontentstream
  22. 22. Canon: Creative Content #socialcontentstream
  23. 23. Let’s Give ‘em Something To Talk About
  24. 24. Same Experience, Different Points of View #socialcontentstream Target #MyKindofHoliday
  25. 25. Social Content as Currency #socialcontentstream
  26. 26. 5 Ways to Engage the Audience #socialcontentstream
  27. 27. 1. Create a Conversation #socialcontentstream
  28. 28. 2. Promote Sharing
  29. 29. 3. Allow Them to Shop the Content #socialcontentstream
  30. 30. 4. Drive to a Branded Destination #socialcontentstream
  31. 31. 5. Crowdsource New Ideas #socialcontentstream
  32. 32. Keeping It Always On #socialcontentstream
  33. 33. Keeping It Always On
  34. 34. QUESTIONS? Go  to  TapInfluence.com  to  see  the  ci3es  and  dates  for  the     “Tap  Into  the  Social  Content  Stream”  Workshop  Series   #socialcontentstream @jenswartley

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