Rise of social influencer

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Rise of social influencer

  1. 1. The  Rise  of  the  Social  Influencer  
  2. 2. Your  Presenter  Holly HamannCo-founder and CMOholly@tapinfluence.com@HollyHamann#sociali
  3. 3. 3  Major  Sources  of  Marke:ng  Disrup:on  #sociali1.  Decline  of  Online  Adver1sing  2.  Focus  on  Content  Marke1ng  3.  Rise  of  Social  Influencer  
  4. 4. Banner  Adver:sing  #sociali8% of internet users accoun85% of all clicksComscore
  5. 5. Content  Marke:ng  There  is  only  one  true  branding  mechanism  online  and  that’s  contenmarke1ng.          Forbes  #sociali
  6. 6. Social  Media  1,600,000,000500,000,00048,700,0001,000,000,000#sociali
  7. 7. Social Media is the #activity on the web#sociali
  8. 8. Marketers  Used  to  Have  TEdge  For  the  first  1me  in  history,  consumers  knomore  about  the  top  marke1ng  channel  thanbrands  do.  #sociali
  9. 9. Major  ShiFs  ControlImpressionsPurchaseReaching everyoneConclusionsFactsLinearPartnershEngagemConsideraNiche  audContent  Opinions  Non-­‐linea    #sociali
  10. 10. Does  Social  Media  Affect  Consumer  Behavior?  74% of consumers rely on social networks to guide purchase decisions(SproutSocial)Consumers are 71 percent more likely to make a purchase based on social medreferrals (HubSpot)Out of 53% of consumers who said they use Twitter to recommend companies oproducts in their Tweets, 48% bought that product or service (SproutSocial)49% of consumers use Facebook to search for restaurants (Mashable)Facebook is the #1 online channel for influencing the purchase of baby products(Mashable)Twitter is the #1 online channel for influencing purchasing decisions surroundingelectronics (Mashable)81% of US respondents indicated that friends’ social media posts directlyinfluenced their purchase decision (Forbes)#sociali
  11. 11. How  Valuable  Is  Influencer  Behavior?  #sociali
  12. 12. Meet the new socialinfluencer#sociali
  13. 13. #socialiWhy  She’s  Influen:al  
  14. 14. What  does  she  have  that  don’t?  #sociali1.  Trust  2.  Very  targeted  audience  3.  Authen1c  consumer  experience  4.  Already  crea1ng  content5.  BeTer,  faster,  cheaper  6.  Shareable  7.  Professional  
  15. 15. Difference betweenadvocate andinfluencer#sociali
  16. 16. #socialiWhat’s  the  big  deal  about  Influencer  Marke:ng  1.  Paid  media  2.  Earned  media  3.  Owned  media  
  17. 17. Influencer  Marke:ng  is  growing  4X  Display  Adver:sing  Source: Technorati and eMarke
  18. 18. Thank you!#socialinfluencer

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