SHOWCASING YOUR
CONTENT TO BRANDS
Introducing Customized Professional Media Kits
Holly Hamann
@HollyHamann
Co-Founder and ...
QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE
GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR
QUESTION USING #TAPINFLUENCE
Resourc...
WHO IS TAPINFLUENCE?
HEADQUARTERED IN

FOUNDED

BOULDER, CO

2009

COMPLETE END-TO-END

INFLUENCER
MARKETING SOFTWARE

WIT...
INTERSECTION OF TWO
MARKETING TRENDS
INFLUENCERS ARE THE INTERSECTION
OF AN EXPLOSIVE TREND IN DIGITAL
MARKETING.

CONTENT...
WHERE MARKETING DOLLARS ARE BEING SPENT
42% OF CURRENT DIGITAL MARKETING BUDGETS ARE BEING ALLOCATED TO
TWO KEY MARKET TRE...
THE FUTURE OF
MARKETING

BRAND

+

INFLUENCER

SCALING THE CREATION,
MANAGEMENT, AND MEASUREMENT
OF SPONSORED CONTENT.

TA...
WHO’S DOING INFLUENCER MARKETING

TAPINFLUENCE

7
EXAMPLES OF SOFTWARE-DRIVEN PROGRAMS
COCA-COLA, P&G, MICROSOFT, AND MANY MORE ARE TAPPING THE
POWER OF SOCIAL CONTENT CREA...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”

TAPINFLUENCE
...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”
•	“I’d like to...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”
•	“I’d like to...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”
•	“I’d like to...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”
•	“I’d like to...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”
•	“I’d like to...
WHAT CHALLENGES DO
INFLUENCERS FACE?
•	“How do I get in front of brands that matter to me and my
audience?”
•	“I’d like to...
THE STATS SPEAK FOR THEMSELVES
Influencers’ Top Branding Pain Points

What Influencers Say Brand Sources Lack

68% Expecta...
BUT IT’S ALL GOOD

TAPINFLUENCE

17
TAPINFLUENCE
MARKETPLACE

TAPINFLUENCE

18
SHOWCASE
YOUR
INFLUENCE
WITH A
MEDIA KIT

TAPINFLUENCE

19
LET’S TAKE
A TOUR!
PROFILES, MEDIA KITS
AND MARKETPLACE

TAPINFLUENCE

20
WHY SHOULD I JOIN
TAPINFLUENCE?
•	More Fortune 1000 brands than any other influencer
marketing company.
•	Full attribution...
HOW DO I
SIGN-UP?
WWW.TAPINFLUENCE.COM
/SOLUTIONS/INFLUENCERS

TAPINFLUENCE

22
QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE
GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR
QUESTION USING #TAPINFLUENCE
Resourc...
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Introducing TapInfluence Customized Media Kits

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Presenters: Holly Hamann, Co-Founder and CMO at TapInfluence, and Vanessa Bagnato, Head of Influencer Development at TapInfluence
Learn about the recently launched Marketplace, a place where brands and agencies come to browse online influencers and hand pick those who are a fit for their brand. Also, see a demo on how to create your own Media Kit to spotlight you, your blog and your best work.

Published in: Social Media, Business, Technology
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Introducing TapInfluence Customized Media Kits

  1. 1. SHOWCASING YOUR CONTENT TO BRANDS Introducing Customized Professional Media Kits Holly Hamann @HollyHamann Co-Founder and CMO Vanessa Bogehold Head of Influencer Development
  2. 2. QUESTIONS? YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE Resources – be sure to check out our ebooks and blog posts. Tell your friends about our new Media Kits! www.tapinfluence.com TAPINFLUENCE 2
  3. 3. WHO IS TAPINFLUENCE? HEADQUARTERED IN FOUNDED BOULDER, CO 2009 COMPLETE END-TO-END INFLUENCER MARKETING SOFTWARE WITH AN OFFICE IN NYC HELPING BLOGGERS AND INFLUENCERS CONNECT WITH FORTUNE 1000 COMPANIES 100,000 REGISTERED INFLUENCERS TAPINFLUENCE 3
  4. 4. INTERSECTION OF TWO MARKETING TRENDS INFLUENCERS ARE THE INTERSECTION OF AN EXPLOSIVE TREND IN DIGITAL MARKETING. CONTENT MARKETING • Influencers Post their content to their social networks in authentic meaningful ways. • Software measures total media value (TMV) INFLUENCERS • End-To-End software to automate content creation. • Marketplace of 100,000 social media influencers. NATIVE ADVERTISING TAPINFLUENCE 4
  5. 5. WHERE MARKETING DOLLARS ARE BEING SPENT 42% OF CURRENT DIGITAL MARKETING BUDGETS ARE BEING ALLOCATED TO TWO KEY MARKET TRENDS. 12% TAPINFLUENCE CONTENT MARKETING 30% 12% 12% of marketing budgets spent creating content 30% NATIVE ADVERTISING 30% of marketing budgets spent reaching people with content 5
  6. 6. THE FUTURE OF MARKETING BRAND + INFLUENCER SCALING THE CREATION, MANAGEMENT, AND MEASUREMENT OF SPONSORED CONTENT. TAPINFLUENCE 6
  7. 7. WHO’S DOING INFLUENCER MARKETING TAPINFLUENCE 7
  8. 8. EXAMPLES OF SOFTWARE-DRIVEN PROGRAMS COCA-COLA, P&G, MICROSOFT, AND MANY MORE ARE TAPPING THE POWER OF SOCIAL CONTENT CREATORS. x 40 Equals 2 Million People TAPINFLUENCE x 60 Equals 4 Million People x 70 Equals 6 Million People 8
  9. 9. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” TAPINFLUENCE 9
  10. 10. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” • “I’d like to receive more relevant pitches” TAPINFLUENCE 10
  11. 11. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” • “I’d like to receive more relevant pitches” • “How do I showcase all my great content and influence?” TAPINFLUENCE 11
  12. 12. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” • “I’d like to receive more relevant pitches” • “How do I showcase all my great content and influence?” • “All brands manage programs differently. Why can’t there be a standard?” TAPINFLUENCE 12
  13. 13. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” • “I’d like to receive more relevant pitches” • “How do I showcase all my great content and influence?” • “All brands manage programs differently. Why can’t there be a standard?” • “I wish brands understood my authentic voice” TAPINFLUENCE 13
  14. 14. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” • “I’d like to receive more relevant pitches” • “How do I showcase all my great content and influence?” • “All brands manage programs differently. Why can’t there be a standard?” • “I wish brands understood my authentic voice” • “I’d like to be paid what I’m worth” TAPINFLUENCE 14
  15. 15. WHAT CHALLENGES DO INFLUENCERS FACE? • “How do I get in front of brands that matter to me and my audience?” • “I’d like to receive more relevant pitches” • “How do I showcase all my great content and influence?” • “All brands manage programs differently. Why can’t there be a standard?” • “I wish brands understood my authentic voice” • “I’d like to be paid what I’m worth” • “I wish brands knew that influence is more than just a number” TAPINFLUENCE 15
  16. 16. THE STATS SPEAK FOR THEMSELVES Influencers’ Top Branding Pain Points What Influencers Say Brand Sources Lack 68% Expectations by brands that my time is free 30% Relevancy of products or pitches to my blog and audience 50% Number of irrelevant incoming pitches 22% Don’t pay enough 38% Brands not listening to your ideas about content that works for your audience 12% Not enough leads/scale 38% Negotiating rates 9% Limited contact information 33% Miscommunications or excessive back and forth with the brad/brand rep 7% Responsiveness 24% Brands not coming through with negotiated payments/ products 6% Negotiating on my behalf 22% Number of inbound requests from brands 6% Not easy to filter/be selective 20% Lack of standards in contracts, requirements, etc.. 2% Too many leads Source: Technorati 2013 Digital Influence Report TAPINFLUENCE 16
  17. 17. BUT IT’S ALL GOOD TAPINFLUENCE 17
  18. 18. TAPINFLUENCE MARKETPLACE TAPINFLUENCE 18
  19. 19. SHOWCASE YOUR INFLUENCE WITH A MEDIA KIT TAPINFLUENCE 19
  20. 20. LET’S TAKE A TOUR! PROFILES, MEDIA KITS AND MARKETPLACE TAPINFLUENCE 20
  21. 21. WHY SHOULD I JOIN TAPINFLUENCE? • More Fortune 1000 brands than any other influencer marketing company. • Full attribution for all content created and distribution • Fair compensation • Standards for program management • Professional, polished media kit • Exposure to brands who are a relevant fit for your audience • Build long-term relationships with brands TAPINFLUENCE 21
  22. 22. HOW DO I SIGN-UP? WWW.TAPINFLUENCE.COM /SOLUTIONS/INFLUENCERS TAPINFLUENCE 22
  23. 23. QUESTIONS? YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE Resources – be sure to check out our ebooks and blog posts. Tell your friends about our new Media Kits! www.tapinfluence.com TAPINFLUENCE 23
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