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Smart Social: Boost Your Online
Visibility Through Social Media
Presented By Tanya Phathanathong
@misstrendchaser
Is Social Media a Fad?
http://youtu.be/sIFYPQjYhv8
Are you social?
Social Media Literacy
“Social media literacy is having
the proficiency to communicate
appropriately, responsibly & to
evaluate conversions critically
within the realm of socially-
based technologies.”
Source: http://www.slideshare.net/jcritten/social-media-literacy-12315177
Social Media Ecosystems continue to
transform how we interact & consume content
How To Boost Your Online
Visibility Through Social Media
Four Approaches To Consider
Impression
Management
Establish different
social media accounts
or blogs to manage
different personas
and topics & share
them respectively with
your targeted
audience
Reputation
Management
Monitor through
search or other tools,
manage or maintain
your online personal
or business brand to
reflect the set of
values that you believe
Social Media
Management
Select the platforms
that are best suited
to your objectives
& then commit
Information
Management
Establish your social
routines as well as
adopt tools to help
manage the flood of
content streams
encountered on a
daily basis
Smart Social
-Richard Edelman #2014AcademicSummit
“Marketing Communications has
it backwards. Communications
Marketing stresses relevant
story telling, stakeholder
engagement, trust and above
all, shared value.”
Q & A

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Smart Social