4. Social Media Literacy
“Social media literacy is having
the proficiency to communicate
appropriately, responsibly & to
evaluate conversions critically
within the realm of socially-
based technologies.”
Source: http://www.slideshare.net/jcritten/social-media-literacy-12315177
12. -Richard Edelman #2014AcademicSummit
“Marketing Communications has
it backwards. Communications
Marketing stresses relevant
story telling, stakeholder
engagement, trust and above
all, shared value.”